Nivea, the Beiersdorf-owned skincare brand, is using its first cross-media branded content campaign to target 16to year-olds. It will also promote a branded e-magazine covering issues affecting the target group. The campaign will push five monthly e-zines available at www. Each issue will also include music and entertainment content, podcasts and vodcasts. Nivea Visage senior brand manager Nicole Goodwin says the initiative allows the Nivea Visage Young sub-brand to build its own personality among teenage girls.
How Advertisers Target Your Teen’s Smartphone and How to Cope
Where the Girls Are: Target Market Concepts gives samples to roller-skating teens - Chief Marketer
Health Mental Health Opinion. Entertainment News. Health News. Zandra Cunningham, 18, has partnered with Target to sell her award-winning eponymous skin care line nationwide in celebration of Black History Month. The beauty line consists of 50 chemical-free skin care products.
Looking for a place where teenagers can have good, wholesome fun? As a partner of Target Market Concepts in Ovid, NY, he distributes samples on behalf of his clients to young people at roller-skating rinks across the country. The pair are running a test during the latter part of this month to hand out 50, bags at 20 rinks in Georgia, South Carolina, Delaware and New Jersey.