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Trademarks explained #1: What is trademark registration and why is it so important?

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Thank you for tuning in to the https://www.trademarkprotector.com video blog. This is the 1st episode in our series and in the next 2 minutes we will explain what trademark registration actually is, why it is so important and how to obtain it. Let’s start with a short explanation what trademark registration is. Trademark registration is the most powerful tool to protect a name, a slogan, a logo, even a color or a jingle. A trademark registration allows you to deter others from using your trademark or similarities of it. Therefore, trademark registration is amongst the most important duties for every business. Coca Cola, Apple, Uber or Starbucks would never have reached their size without their trademarks. The success of a company depends largely on brand recognition. Your customers have to be able to identify you and your products without getting confused by copycats or plagiarism. As you can see with our samples: customers love brands. They are happy to spend twice or three times more money, they spread marketing material for free and bring new customers. Once you have established a brand your marketing will be much more successful whilst your marketing expense can actually be reduced. However, all this requires that you act early enough. A trademark registration should be amongst the first tasks of every new business. Ideally you should have it registered before launching your product or service. As soon as people hear about a new brand, plagiarism starts and a commonly used name is much harder to register than a new one. The good news is: trademark registration can be a simple and affordable task if you have the right partner at your side. trademarkprotector.com is the right partner. We offer free trademark advice and free trademark searches - and we would love you to choose us to discuss your ideas with. We hope you’ve found this information helpful. For more details, please visit our website, watch our other videos and feel free to contact us. Thanks for watching. We hope to hear from you soon.
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