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What is Branding?

9351 ratings | 1476568 views
Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
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Text Comments (494)
Hayden Salsbery (6 days ago)
names jiff
Varun Nikam (26 days ago)
nick jeffries (27 days ago)
A very interesting video, I have a similar video on my channel but explore it a little bit differently if anyone wants to check it out. Find the link below, thanks for reading. https://youtu.be/89mkrPO9CGw
Mazen Jamil (1 month ago)
Akash P (1 month ago)
Sadly Gillette didn't watched this video
PRETLEEN ONLINE (2 months ago)
Brand Is all About Providing best Product to the customers and automatically the brands creates . PRETLEEN on amazon is trying that .
Z (3 months ago)
Hi! Can we use part of this video for training purposes? How would you wish to be credited?
John Lopez Velasquez (4 months ago)
Ibrahim Fathi (5 months ago)
music awsoeme
HandT Design Media (6 months ago)
Thank you! https://www.handtdesignmedia.net/p/courses I have created a webinar and an online course on branding your business - check them out and offer feedback!
Mido One (7 months ago)
it is a fantastic small video. I liked it
Kevin Whitsitt (8 months ago)
The 4 Stages of a Brand https://www.youtube.com/watch?v=7MR_dFEX82I
Lively Raging (8 months ago)
Tom Hutchinson (8 months ago)
Branding is a company searing their ownership of us onto our flesh
Arics Venz (8 months ago)
Branding is not about sharing your ads on media and internet. Branding is about making place in Customer's Heart. Its a process of Market Research, Data Gathering, Data Analytics, Target Behaviour and Audience Engagement. We have solid foundation in this. Digital Media a new battle ground and we are here to make you win. ‪#‎brandingatwikisys‬
Branding Los Angeles (8 months ago)
Nice explanation! Thanks for sharing
Dante Yo (10 months ago)
Very good video!!
Hazwell (10 months ago)
Hoover the carpet? Never.
Shiroman Deenanton (11 months ago)
Where is brand placed on the Marketing Diagram? What is a brand? Is brand a promise? Why? Is brand an identity? How? List brand identity elements:    How is a brand mark different from the logo? Why are customers upset if logos change? Explain positive brand experiences. What are the brand benefit ladder rungs (steps)?    What are the two common brand strategies? Give examples. What is high brand equity? What is a brand extension? Give example. How is pricing power achieved?
Shyheem Prosper (11 months ago)
Ok, so I'm supposed to write on what branding is for my class right, so basically, branding is used to place ownership of a product that is created my team/ organization and depending on how major it impacts the world, people may perceive it in different ways but their viewing points would still be the same about the product? I'm asking if anyone would like to help me out a bit.
Clementine House TV (15 days ago)
We would love to help you out, check our YouTube channel if you get a spare sec and see some of our videos. I'm positive they will be of interest to you. Have a great day, Scott
MirandaBaz Ce8 (1 year ago)
I'm from Bolivia xD (u)
Hossam Samy (1 year ago)
perfect discussion, thanks i understand what is branding now <3
Tamjid Hasan (1 year ago)
Nice video, might i say u look like a dude though.
Yoyoshi24 (1 year ago)
Aidan Regan (6 months ago)
ur clapped
Krrish Tutorial. (1 year ago)
Adrian Swaby (1 year ago)
Business Studies Medal ER Richard
Adrian Swaby (1 year ago)
Wormwood Scrubs Family had been branded 18 months branding issue
arjun gupta (1 year ago)
amazing video...LOVED IT!!!!!!!!!!!!!!
Adrian Swaby (1 year ago)
Knit nitnurse
Ajaxnor (1 year ago)
Follow my channel I will follow you too.
Andrew Marsula (1 year ago)
Hello! Is there any way i could get an MP4 version of this video? I would like to incorporate it into a presentation. The room i will be giving the presentation in a room that has very poor wifi. I can content with someone offline if i need too. Thanks!
Imran Al-Nahdy (1 year ago)
Shout out McTaggart!!!
EduINDEX Lectures (1 year ago)
You can such a nice video on Branding of your business https://www.youtube.com/watch?v=8_0vCrPi2YQ
SM WORLD (1 year ago)
I like the video ..Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours? . If you need to have a #business #card #designed #branding or #logo for #company. You can have a look at JUST CLICK HERE soruarmurad : I will do 3 business card design for $5 on www.fiverr.com (https://goo.gl/uLjV6f) #graphics
Start for Art (1 year ago)
this has helped me to make my most recent branding video, thankyou
Jamie Kirby (1 year ago)
This channel has a video about branding. Might be helpful to some of you. https://www.youtube.com/watch?v=2b1IRQObHRc
freaky monk (1 year ago)
Salman Khan (1 year ago)
Loved it... 😍😍
wpa rulzie (1 year ago)
Ok all ull besnes mcm nie.. 123456789 + 987654321 = 1111111110 (9 botol Coca Cola + 1 = 1111111111 - 9999999999 = Coca Cola $8'888'888'888
J K M (1 year ago)
Jmax (1 year ago)
Melissa Omolo (1 year ago)
This is beautiful!!!! I love it!
wolfgang soukup (1 year ago)
love it !
Gil Lavie (1 year ago)
great vid. very true
cool video now how do i brand my brand
AY (1 year ago)
Nice video superb
Jordan Fisher (2 years ago)
Carlos Blanco (2 years ago)
Branding is driving us to stupidity. If we allow that a single company owns more than three countries altogether, where people starve to death every single day, that doesn't say much about the current society to be honest...
Pankaj Rawal (2 years ago)
nice video and nice points drawn over here,good work
Great Insight!
A.M.A.N (2 years ago)
the ground of reality is hard. there are millions of brands in the world, fighting to survive. to be in top, IT'S FUCKIN HARD( NOT IMPOSSIBLE)
kanika fernandes (2 years ago)
awesome work!
cool video
ravi teja (2 years ago)
what software did they use for making these kind of videos?
Ejura Amedu (4 months ago)
ravi teja could either be Final Cut Pro, Adobe Premiere Pro, Avid, Vegas. Etc.
Shealyn Clare-Bradshaw (2 years ago)
Do you have a French version of this video?
Antonio Chiacchio (2 years ago)
Stephanie Gordon (2 years ago)
How did you obtain permission for using all the copyrighted or trademarked logos?
gustave namund (2 years ago)
really nice
Christian Bautista (2 years ago)
And this is an ADVERT.
Lessus Agency (2 years ago)
Great :)
Sudeep Subedi (2 years ago)
Can we use this for academic purpose? Is there powerpoint file of this?
Lennox Addo (2 years ago)
iaab05 (2 years ago)
Great video! I am very concern about environmental issues, and the impact of that in brands. Because of that I am developing a study about brand perceptions and green marketing. https://ucplbusiness.co1.qualtrics.com/SE/?SID=SV_cGU3yenywm3lqKh Thank you so much!!
Javier Collazos (3 years ago)
Which program did the students use for this video?
Brandings (3 years ago)
Really nicely done. Thanks for the great informative video!
Brand String (3 years ago)
Exquisite Brand Name Domains available at Brandstring. Come down and find your business brand today :)
Ifrah Sadaf (3 years ago)
very nice
Anthony Moffatt (3 years ago)
Keland Busby they be sweeping shit under the rug bruh
Monica Balbiani (3 years ago)
Hoa bue día, me interesa La empresa, como representante de los productos, Venta, Supervisión, Saludo, Mónica Balbiani
so much in one video awesome and thanxx
Anthony Moffatt (3 years ago)
You forgot about the branding of slaves.
Mr. SparksZ33 (3 years ago)
Hahahahahaha wow 😂😂 I just knew that someone would take it to that extent.
Estela Lewin (3 years ago)
The material in this video shows me in few words  a little more regarding the concept of personal brand. As we know, one of the points of personal brand is the perception of others about you. It could be the perception of people in your social ,personal life or at your work place. For that reason, personal brand should be a very important subject for everybody. Also, in the video I can see that brand was mainly for marketing, but now a days "we" can create brand "we" are brand, our actions will create brand around the world. The inspiration that this video brings me, is the fact that  I can bring at work  not only my discipline and hard work, but I can also bring the funny and caring way that I'm with others, which I usually show only at home. Thank you for the video.
Clementine House TV (15 days ago)
I agree it's important that other people think good about your business or personal brand, it helps the business grow. We actually have a Youtube channel that helps people understand branding fully. Feel free to check it out if you have a sec. Have a great day, Scott
ROZAINI MIYONG (3 years ago)
Marco de Boer (3 years ago)
This is so not true. Brands are made up to use us, let us pay and steal our lives. I know. I'm in advertising.
SweatshirtStation.com (3 years ago)
Despite all the information available, it's still common to see large and small companies missing the mark on branding. So many companies don't even claim their own social media properties, including YouTube.
Estela Lewin (3 years ago)
The companies that miss the concept of "branding" are usually the ones that are not really focus in growing. The concept of brand is everything for a success business.
Basten Liu (3 years ago)
naveen teja kankanala (3 years ago)
Nalinnipa J (3 years ago)
Thank you
stephanie ayala (3 years ago)
Rod Mitchell (3 years ago)
The power of branding is truly remarkable. I enjoyed your video. Well done!
Dolo Caprice (3 years ago)
I fully understand this video and the common knowledge of brands has nothing to with it but the comments do great metaphoric video
BrandsFormation (3 years ago)
This is a great & vibrant video to understand exactly what branding is! Thanks for sharing it!
Saba Uddin (3 years ago)
Amazed to watch a bundle of knowledge in 3 minutes on equity ...
James Adrian Crisol (3 years ago)
Georg Kerschhackl (3 years ago)
Kristopher Collado (3 years ago)
Hello, Was this made in a video editing program? (Eg. Adobe Premiere, Final Cut Pro, etc.)
lucia.marginean (3 years ago)
Very dynamic presentation! Thanks!
SAC OSAKA Store (3 years ago)
I want to translate this video to Portuguese (BR). Is it possible?
Trúc Lục (3 years ago)
What a nice video clip <3
Very fine video to understand "brands"and the worth of branding that how it can increase your revenues when companies use it as a verb or action. I would simply say that, branding is not only important for companies to increase cash flows but it is also helps companies to survive and to sustain their businesses now a days in most uncertain times.
Clementine House TV (13 days ago)
Completely agree, branding is helpful in more than just one aspect of business. We actually have a Youtube channel which helps people understand branding. Feel free to check it out if you get a sec. Have a great day, Scott
Fernando Pardo (4 years ago)
Well done folks!
Amazing, check out my brand Empowering Medicine with Plants not pharmaceuticals :-)
FOS Image UK (4 years ago)
Very simple, yet informative for beginners.
Hpourang1 Hpourang (4 years ago)
My last name is a BRAND.
Dick Hofman (4 years ago)
Branding. De hele set marketing-communicatie rondom je merk.
Nam Oneko (4 years ago)
Branding a digital Life style - check this out; http://tidyurl.com/4nrxxl
M (4 years ago)
Lol! A brand is NOT a unique set of values - it is almost universally about just 1 thing - profit.
Dhub (4 years ago)
Richard Branson is a genius! He made Virgin a 400 companies mammoth and he’s always seen as an excellent reference for smart branding. Great video!
IQFinanciar (4 years ago)
Verry good content. Posted on EduLand: https://plus.google.com/u/0/communities/111780497042653041494
Martin Menendez (4 years ago)
WHAT? QHAT IS THIS SHIT? Are you kidding? Brands dominate the world, exploit (ex. Nike), contaminate, speculate. They can do whatever they want whenever they want to whoever they wont, the way they want. They are above law many times, they buy, and later destroy smaller bussinesses, they slowly kill the earth (ex. monsanto), kill people (ex. Nestle) and create new diseases (ex. any pharmaceutic). Their only goal  is to steal our money, in orther to enrih themselves and not benefitting society as a whole. C´mon, Coca cola is addictive, and, proven by studies, kills people! Facebook spies on you, takes your info and sends it anywhere they want. Skype... i guess isnt that bad. But please PLEASE dont make more videos saying brands are awesome. Please dont
Captain Chaos (1 year ago)
ur insane and have a victim mentality. im assuming ur poor
Lorena Rodríguez (4 years ago)
Look at it this way: It's a feudalism system, just like in the Middle Ages. What is "awesome" about brands, is that instead the liege (brand) forces the serf (consumer) to serve him (buy products), he has now convinced him that the beneficiary is the serf, not the liege, thus, the serf will not rebel (stop buying products) and now will be blindly loyal to the liege. For me, that is what I found fascinating about marketing and brands. 
So creative! Good job :)  

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