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The Rise of Nike: How One Man Built a Billion-Dollar Brand

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Use this link to get a free copy of Phil Knight's awesome biography from Audible, alongside a free trial: http://audible.com/businesscasual (or SMS "businesscasual" to 500500) Support me on Patreon to get early access to my future videos: https://www.patreon.com/business_casual Join me at BC's subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 54th video of the Behind the Business Series. #nike #swoosh Under the kind patronage of Nagabhushanam Peddi & James Gallagher.
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Text Comments (707)
Nima Scolari (2 days ago)
They look like Asics shoes.
Doktor Lorenz (3 days ago)
Buck: "Take a gander at them moccasins. What kind of skins is them?" Stubbe: "What that writing mean .. Nee-kay ... what is that, sone kinda injun talk or sonething?"
Samir thatboss (3 days ago)
Planning a business!
ashish gangal (3 days ago)
My recommendation to everyone is to read the book! it's not just another autobiography. It 's one heck of a journey with travel, highs, lows, love, heartbreak, trouble and a fucking roller coaster ride. Thoroughly enjoyed the book!
MONKEY KING (6 days ago)
Where are the waffle shoes?
Azran Misran (8 days ago)
MJ, Cristiano, made Nike big..
Akib Imtihan (8 days ago)
Please do a video about mitsubishi
That Guy (8 days ago)
You know Adidas and Nike is created by 2 brothers
Aryansh Raj Saxena (8 days ago)
a very nicely edited video
sandesh pun (9 days ago)
Aahdidaas ☺
Hamid Khan (10 days ago)
You mean he meet and he accept. What’s a funny joke
DCDi - (10 days ago)
And now they are discriminating big feet people by making only small sizes... i can never find big size Nike and there are more big feet people in the world than viceversa, how ironic!
Retro Collected (14 days ago)
They became popular because of their name! What's in a name?! *Everything* Nike is cool!! If it came with a Nike tick and called hi-tek or elesse no one would give a shit! (I recently bought Sketchers for the first time - more comfortable and better quality than my more expensive Nike's) it's not Rocket science - cool name cool design and average quality to compensate - is always going to win, over competition.
123macks (14 days ago)
Solo Hands (16 days ago)
Wow *"Carolyn Davidson"* Or whomever the genuine artist maybe? Many & much children will continue to owe you accreditations... For Nike logo
Four Agreat (17 days ago)
Dollars Nike
The Lonesome Runner (19 days ago)
Adidas for running shoes and Puma for football boots. Puma kings perfection
Musa Hassan (19 days ago)
Just Do it...!
Hanhil (21 days ago)
I need to check out Onitsuka Tigers.
danury obcena (21 days ago)
Nike shoes designed after celebrity like Michael jordan, lebron james, kevin durant , tiger woods and many more... but how about the person who own the Nike, Phil Knight , it could be name Phil Knight Shoes..Does it make a sense ,I think its about time to make a shoes after him.. without him no Nike Shoes....
The Ripper (22 days ago)
Since this is a business channel.. can someone explain how this sub contracts work? which was said 6:35.. is it different from dealers or distributors?
luzze mugerwa (22 days ago)
Nice .....it is inspirational tnx very much
hendrik woe (22 days ago)
Wow what amazing story
mjstarr23 (24 days ago)
Nike and Mike..
Jase Brown (25 days ago)
and that is not how you pronounce pooma
Michael Alexander (27 days ago)
Waffle irons, glue and kids in 3rd world countries which America is slowly into right now.
Kehao Xie (1 month ago)
The video is very good, learn something from the video.
Late Night Sounds (1 month ago)
SARR (1 month ago)
His eyes are moving 0:52
Uncle Tony (1 month ago)
John McEnroe was the first athlete signed by Nike.
Uncle Tony (1 month ago)
I wants to be a shoemaker.
Jabchile (1 month ago)
Do the Adidas/Puma Dassler bros thing
Siddhartha Charan (1 month ago)
That magic happened because of stive jobs advice to the owner of nike company
Rajesh Kumar (1 month ago)
Puma Addidas should be Germany product
Mihai Dolganiuc (1 month ago)
Thank you! Very informative video.
Jay-R Fernandez (1 month ago)
thanks to MJ.
ekielr jayme (1 month ago)
micheal jordan made nike no.1
ekielr jayme (1 month ago)
thanks to the brilliant japanese.. they really are brilliant people! technology to food to everything!
ciaran kelly (1 month ago)
Yes,all on the back of cheap labor in terrible working conditions in Asia. As the labor costs rose in Korea,Nike moved to Indonesia or Vietnam to avail of even cheaper labor. So much for loyalty!
Nandur93 (1 month ago)
What i care about is only the parallax effect in entire video.. bruh..
Paul Sison (1 month ago)
that transition of audible
Paul Sison (1 month ago)
How can he arrange a meeting with the founder of onitsuka that easy?
BIG PAPALO (1 month ago)
A white man started n created NIKE .
The Who Are you (1 month ago)
YEEZY’S. Nike will sign Al Sharpton next.
SCHOOLTHEWORLD (1 month ago)
he...did not become successful and get anywhere by not hurting anyone.... he hurt plenty of people... one reason is cheap labor oh, now that's wrong because that cheap labor was actually children! Children are our future take care of them teach them pay attention to them listen to them...its in YOUR BEST INTEREST
vous voulez (1 month ago)
Super rich is gotten through super crime. Blood, sweat and tears of third world children.
Brad Huston (1 month ago)
Some would say it's the guy that got Michael to sign on with Nike.
lex luther (1 month ago)
Secret of a Successful Business comes in two letters......MJ
Batman (1 month ago)
easy formula for success.. JUST DO IT
joku31_ Jezze Jesvid (1 month ago)
God Bless Us and Jesus Christ Bless Us! :)
joku31_ Jezze Jesvid (1 month ago)
Good video! :)
Nassa 6rown (1 month ago)
6:21 the swoosh is 6asically the ring of Saturn Satanists 6elieve Saturn is the real sun........
Every small beggining with vission come great price...
Paul Coleman (1 month ago)
Is there a video on Everlast? This video was great!
iG*:54_04 (1 month ago)
You should make a spin off for this video for the asics brand
Travis Warren (2 months ago)
Michael Jordan didnt make Nike the Cortez made Nike well... that and Farrah Fawcett of course.
Abhishek Roy (2 months ago)
please cover the walmart story..
Fred Schriks (2 months ago)
You hear that America ? Adidas! Not adiedas..
BEN GHANA (2 months ago)
One man didn't build Nike brand, but black men, and black women having black babies built it, just like they built all of america, with free labor, for the past 400+ continuous years.
jaxk snow (1 month ago)
J. C. (2 months ago)
The only secret of Nike booming was Michael Jordan. Nike was not even known to NBA until they took MJ to promote the shoes. MJ wearing Nike shoes will fine him but due to this people became conscious to Nike shoes. That was the start. Until now, the most soldout shoes are Jordan shoes. Take the Jordan shoes out, Nike will sink.
Salam Salam (2 months ago)
U mean... U just say confidently ur a distributor and immediately somehow or rather they hand u their products for u to sell. That is hard to believe. Its either phil was there at the right time and onitsuka tiger was desperate for somekind of distributor. Anyway... Whatever it is... Superb timing.
sara the wolfy (2 months ago)
I have alot of nike stuff pants gym hats t-shirt and nike shoes
Dexter Speights II (2 months ago)
Cheap labor in 3rd World Countries which includes child labor & prison labor with no unions + slave wages = SUCCESS!
Nike. Jury. Polska. CWP
James Cristobal (2 months ago)
They should probably make a nike onitsuka version
Patrick Ciacco (2 months ago)
Yah!... MONEY IS GOD!... Money is the only way to go!
dave jentapa (2 months ago)
How about the kids who died making nike?
Amstrong Ams (2 months ago)
I wanted to see the first Nike shoe made
KulinBan777 (2 months ago)
I'll take Adidas over NIke any time
arnold condor (2 months ago)
I don’t remember what’s the meaning of shoe dog, someone could telling me please? I 💗NIKE!!!!
Tareqprogaming 09 (2 months ago)
Neymar wears nike
Jason Thet (2 months ago)
Do you pronounce it Nyk or Nikey ? What's your thoughts ? I pronounce Nike as Nyk
Christian Fransen (2 months ago)
What about the little asian kids that worked in the sweatshops i run
Schäfer G. (2 months ago)
Wait, why did the early Nike look like Asics?
Schäfer G. (2 months ago)
Btw the correct way to say puma is miztli
I like Watching things (2 months ago)
It is called Adidas not addidass
Wong Dayton (2 months ago)
No Mike, no Nike.
Srikanth Sharma (2 months ago)
What an inspiring story! Thank you very much
Bradley Lavigne (2 months ago)
In hindsight that was money well spent
Logan Thompson (2 months ago)
It’s uh-dee-dus
Hold up. Say Adidas again.
Who else read the Book before this video
Luis Dothe (2 months ago)
Luv your channel ‼️‼️
putitherepls (2 months ago)
Uhm... michael jordan's section? Where is it? Nike wouldn't be nike without MJ.
Rafa YouTube (2 months ago)
I remember back in middle school when the fusions first came out. Now im 25 and im dont give a fuck what i wear lol im addicted to boots
Andrew mess (2 months ago)
Nike was going bust in 1984, Michael Jordan saved them that year by designing some trainers and the Air Jordan.....FACT
Iron man (2 months ago)
Didn't know it all started with the Asics logo
Greatdreams (2 months ago)
Nike Jordan sells more in US but Adidas does more globally
Keluarga Surya (2 months ago)
Brilliant man
Killumi Nati (2 months ago)
What about the child labor you ASSHOLE ????????? and all the SHIT they done ??? Way better to look @ the Corporation documentary...........
alex thelizardking (2 months ago)
Bill Bowerman was a genius.
Raiaan Sadeed (2 months ago)
most inspirational ever
Lex Spencer (2 months ago)
That One Man is Michael Jordan, Nike NEEDED him. It was in 1984 that Nike's popularity grew when Michael Jordan started endorsing Nike. Phil Knight owned Nike, but MJ made Nike. They just became popular bc of MJ and people only bought the shoes because of MJ, everyone wanted to be like Mike. The shoes that the people bought was the shoes with the Jordan logo not with the Nike logo.
Dessert Man (2 months ago)
The golf business didn’t really work for them
Uno Kram (2 months ago)
Very good quality shoes.. Then jordan introduced it people knew that the shoes was very good.
Uno Kram (2 months ago)
Nike air..
I amblackman (2 months ago)
I'm gonna say the N word
onlythewise1 (2 months ago)
no adidas was first they didn't come out with great anything later just kept the same thing , then cheap labor came in china . Nike was for all the narrow foot idiots , rebook was the best shoe
D Storm (2 months ago)
Left Wing guy who made money using overseas sweatshops...
Rick Artuso (2 months ago)
Nike only exists because of Jordan🤷🏻‍♂️

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