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MANGO SS '09 - New flagship store in Shanghai

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WE PRESENT OUR NEW FLAGSHIP STORE IN SHANGHAI, ON THE MOST POPULAR PEDESTRIAN STREET IN THE CITY Last Thursday night, on 12th March, we presented our flagship store on the bustling Nanjing Road. Not only is it the most popular shopping street in Shanghai, it is in fact the worlds busiest shopping street and has been the centre of commerce in Shanghai for more than a century. Isak Halfon, MANGOs Expansion Director and Associate Partner, who hosted the event, declared: We are very proud to be able to open this flagship store here in Shanghai. China is a very important market for MANGO. The evening was not to be missed by the most important faces in Shanghais fashion and social circles, who were present at the event. Crowds gathered outside the store to watch invited guests such as Antonio Segura, Spanish Consul General in Shanghai, Taiwanese TV host Wu Pei Ci and top Chinese fashion model Shi Zhou Liang. Also present were many of the major Shanghai and Beijing media corporations and key members of the Spanish media who were given a sneak preview of the new store. Wu Pei Ci, dressed in MANGO for the occasion, opened the ceremony declaring that MANGO means fashion and this is what we want to share with you today, in this nice environment and making sure that you enjoy the party together with us. Shi Zhou Liang, dressed in an outfit from our Spring/Summer 09 collection, explained that MANGO is full of sunshine and energy. It brings Spains local characteristics to Shanghai. Special guest DJ Ben Huang supplied music throughout the store as guests enjoyed MANGO cocktails created especially for the occasion. During the sneak preview, several models showed off the most elegant MANGO outfits for the current Spring/Summer 09 season. Following the store opening party, elite VIP guests gathered in the new Park Hyatt private dining area located on the 93rd floor of the brand-new, world-renowned Shanghai World Financial Center, the highest tower in China. In a sumptuous private dining hall, a fabulous dinner was served and our special guests had the opportunity to enjoy spectacular views over the Pudong and Puxi skyline. The new flagship store is over 700 m2 and is located in the shopping mall Plaza 353 that was originally constructed in the 1930s to house important public offices. The mall is located on the citys main avenue, Nanjing Road. Recently restored in order to conserve its unique Art Déco architecture, the building is an emblematic location of great cultural significance in Shanghai. After opening this store, we have also opened a corporate store at Shanghais Super Brand Mall, in the heart of the booming Pudong business district.
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