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What Is an Established Business Relationship in Text Message Marketing?

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Derek Johnson from Tatango.com talks with Telephone Consumer Protection Act (TCPA) attorney Joseph Bowser about the concept of an established business relationship in text message marketing. In this video, Derek and Joseph discuss the TCPA's definition of an established business relationship, and why it's important for businesses to understand this concept before sending text messages to their customers. This video is brought to you by Innovista Law, home to the TCPA Defense Force. Innovista's lawyers have helped companies navigate potential Telephone Consumer Protection Act landmines through effective risk-mitigation and compliance strategies. To learn more about the TCPA Defense Force and their services, visit http://www.tcpadefenseforce.com/tatango-partnership The Telephone Consumer Protection Act was adopted by Congress in 1991. It’s a series of rules and regulations that are implemented by the Federal Communications Commission (FCC), and it governs issues around text message marketing. The TCPA sets up the requirements for brands to know when they can use text message marketing to reach consumers. As a brand, it's essential that if you're sending marketing text messages to consumers, you're in compliance with the Telephone Consumer Protection Act. To help, Tatango has created the following YouTube playlist of TCPA related videos here: https://www.youtube.com/watch?v=W4DNtvkI-no&list=PL9VHsE18iQ6ZSbsSKueOfVQtk4ChT31dn If you like this video, be sure to give us a thumbs up on YouTube and leave a comment or question in the comment section below. If you want to see more of these types of videos, make sure you subscribe to our YouTube channel: http://bit.ly/2yfjo4Msults To learn more about the Telephone Consumer Protection Act, and to get text message marketing insights, news, case studies, and statistics, check out the Tatango blog here: https://www.tatango.com/blog Tatango provides text message marketing software, allowing marketers to build and manage their SMS, MMS and RCS marketing campaigns. Since founding the text message marketing software company in 2007, Tatango has powered some of the largest, and most well-known SMS, MMS and RCS mobile marketing campaigns in the world. For more information on Tatango, and our text message marketing software, visit us here: https://www.tatango.com
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Text Comments (2)
Bill Chennault (1 year ago)
Great connection between the topic here and the recent conversations on the FB page.
Tatango (1 year ago)
Agreed! If anyone would like to join our Facebook group for text message marketing, click here: https://www.facebook.com/groups/815852911932690/

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