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Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos
 
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http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 138465 Graeme Newell
Is Nike More Successful Than Adidas? Shoe / Apparel Company Comparison
 
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🐻 SUBSCRIBE TO OUR NEW CHANNEL: Fuzzy & Nutz 🐿️ ►►► http://bit.ly/fuzzyandnutz Is Nike really more successful than Adidas? How did both companies start? Which one is popular nowadays? Let's Find in this episode of Nike vs Adidas WEBSITE (You can suggest a topic): http://theinfographicsshow.com SUPPORT US: Patreon.......► https://www.patreon.com/theinfographicsshow CHAT: DISCORD.....►https://discord.gg/theinfographicsshow SOCIAL: Facebook...► https://facebook.com/TheInfographicsShow Instagram..► https://www.instagram.com/theinfographicsshow Twitter........► https://twitter.com/TheInfoShow Subreddit...► http://reddit.com/r/TheInfographicsShow -------------------------------------------------------------------------- Sources for this episode: https://pastebin.com/AVyTGk2M Some Images used under license from Shutterstock.com
Views: 2093145 The Infographics Show
Philip Kotler on the importance of brand equity
 
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What is the difference between brand equity and brand valuation? Why is it that CEOs should focus on the movement of their brand equity? How reputation relates to brand - and what the factors are that build your reputation as a company You can't compensate for poor products! Learn what the 6 handles are for managing your brand.
Views: 34778 LeadersIn
Nike: Find Your Greatness
 
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Nike's 2012 "Find Your Greatness" campaign. Bravo!
Views: 4472498 Tom Crimmins
Steve Jobs Talks About Brand Apple
 
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Steve Jobs talks about Marketing, the Apple brand and "Think Different" TV commercial
Views: 38726 bestofstevejobs
Organisation Structure & Culture of Nike
 
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Recorded with http://screencast-o-matic.com References: Bedbury, S & Fenichell, S. (2003) ‘A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century’. New York, NY: Penguin Books. Brenner, B. (2013) ‘Inside the Nike matrix*’. Institute for International Marketing and Management, WU Vienna. online. available from: http://epub.wu.ac.at/3791/1/Nike__WU-CaseSeries.pdf 05 November 2016 Conlon, J. (2015) ‘The Brand Brief Behind Nike’s Just Do It Campaign’. online. available from: http://www.brandingstrategyinsider.com/2015/08/behind-nikes-campaign.html#.WB-xLC3JzIU. 03 November 2016 Neiderhauser, J. (2013) ‘How Nike’s Leadership Affects Brand Image Internally and Externally’. online. available from: .http://panmore.com/nike-inc-organizational-culture-characteristics-analysis. 05 November 2016 Nike, INC. (2015) ‘2015 Form 10-K’. online. 82. available from: .http://s1.q4cdn.com/806093406/files/doc_financials/2015/ar/docs/nike-2015-form-10K.pdf. 05 November 2016 O’Reilly, L. (2014) ’11 things hardly anyone knows about Nike. online. available from: http://uk.businessinsider.com/history-of-nike-facts-about-its-50th-anniversary-2014-11?r=US&IR=T. 04 November 2016 Sauder Studio. (2012) ‘Transforming Organization. online. available from: http://dstudio.sites.olt.ubc.ca/files/2012/01/3_TSIA_Report_2.pdf. 02 November 2016 Schein, E. (2004) ‘Organizational Culture and Leadership’. online. 3rd edn. 11. Jossey-Bass. available from: http://www.untag-smd.ac.id/files/Perpustakaan_Digital_2/ORGANIZATIONAL%20CULTURE%20Organizational%20Culture%20and%20Leadership,%203rd%20Edition.pdf 02 November 2016 Wallpaper Safari. (n.a.) ‘nike logo blue red nike logo lite with nike name free hd cool nike ...’ online. available from: http://wallpapersafari.com/w/tsKOyg 03 November 2016
Views: 5172 Joo Hyung Park
Cristiano Ronaldo | "THE BRAND BATTLE" - NIKE // Part 1
 
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// N A C H O A R E L L A N O // Click "Show more" for more information Cristiano Ronaldo | "THE BRAND BATTLE" - NIKE // Part 1 ♫ Alexander Cardinale - Made for you Computer: iMac 4K 21.5 " Software: Final Cut Pro X - Photoshop CC 2017 ------------------------------------------------------------------------------------------------------------ Youtube: http://www.youtube.com/c/ARELLCOMPS Twitter: https://twitter.com/arellnacho Instagram: https://www.instagram.com/arellnacho/ Contact: [email protected] ------------------------------------------------------------------------------------------------------------ # ARELLCOMPS // Nacho Arellano © 2017
Views: 179 ARELLCOMPS
4 Keys to a strong brand image (Image series PART 1)
 
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1) Get exclusive music insights at http://Brandmansean.com/newsletter/ 2) Work with BrandMan Sean - http://brandmansean.com/services/ 3) @BrandMan Sean on Instagram Music marketing, branding and business strategy to grow your fanbase and control your career.
Views: 27637 BrandMan
Walter Landor: Learn About Brand Identity From a Design Legend
 
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Every brand must have an identity because it needs recognition, acceptance and customers. Walter Landor is a graphic design legend who initially focused on package design but in the 1960's began creating brand identities for famous brands. The list includes: Frito Lay, Marlboro, Levi's, Del Monte, Coca-Cola and many more. Let's learn about brand identity design from a designer who has been an inspiration in the world of brands since decades. Watch the video and like it. Subscribe to get updates about our new videos on graphic design, brand identity, web design and much more. To read about Walter Landor and branding, go to: http://blog.logodesignguru.com/design... Want design updates? Visit our social media pages: Google: https://plus.google.com/+Logodesigngu... Twitter: https://twitter.com/LogoDesignGuru Facebook: https://www.facebook.com/LogoDesignGuru/ LinkedIn: https://www.linkedin.com/company/logodesignguru
Views: 1854 Logo Design Guru
VoxPopAday - Brand Imaging - Nike
 
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We ask Jonathon about how Nike convey their brand image. Discover more Vox Pops International content by selecting the following links: Website: http://www.voxpops.com/ YouTube Channel: https://www.youtube.com/user/voxpopsinternational Facebook: https://www.facebook.com/voxpopsinternational/ Twitter: https://twitter.com/voxpopsint Instagram: https://www.instagram.com/voxpopsint/
What makes a truly great logo
 
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Here's how a simple mark ends up meaning something big as a great logo. Joe Posner, and Michael Bierut (designer of the Hillary Clinton logo) explain. For more from Michael Bierut on graphic design, check out his book "How to use graphic design to sell things, explain things, make things look better, make people laugh, cry, and (every once in a while) change the world": http://www.amazon.com/How-Michael-Bierut/dp/0062413902 Subscribe to our channel! http://goo.gl/0bsAjO About once a month, there's a new logo to fight about on the internet. The biggest one in recent memory was the highly controversial Hillary Clinton logo, which did not escape scrutiny from Vox.com either. But as a designer/filmmaker, something about these repeated discussions struck me as missing the point on what makes logos tick. It often has little to do with the subjective musings. So I called up Michael Bierut, the designer of that Hillary Clinton logo and countless others. He sat down with me and helped explain the elements of a great logo in the video above. Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com to get up to speed on everything from Kurdistan to the Kim Kardashian app. Check out our full video catalog: http://goo.gl/IZONyE Follow Vox on Twitter: http://goo.gl/XFrZ5H Or on Facebook: http://goo.gl/U2g06o
Views: 3081924 Vox
Brand Image Video
 
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Views: 24 Matthew Cook
Top 10 Best Basketball Signature Sneaker Logos of ALL-TIME
 
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Help me reach 60K Subscribers! ▶︎ http://bit.ly/2a34GP7 ▶︎ The Gear I Used to Film this Video: https://kit.com/JAHRONMON/home-studio... Use JAHRON10 and get 10% off on your custom hoodie order at https://www.hoodbeast.com/. Whats up guys! Today, we're going to be doing a list of the Top 10 BEST Signature Sneaker Logos of ALL-TIME! This list will only include signature logos from basketball players like LeBron James, Kobe Bryant, Stephen Curry, and Kyrie Irving. Let me know what you think about my list and be sure to share your top 10 list with me in the comments section below! UA Curry 4 Performance Review: https://www.youtube.com/watch?v=rEGHtpnrGV8&t=236s Giannis Antetokounmpo Nike Signature Sneaker: https://www.youtube.com/watch?v=5Y3th... Are These The Nike PG 2's?: https://www.youtube.com/watch?v=78H10... Twitter: https://twitter.com/JAHRONMON Instagram: https://www.instagram.com/jahronmon/?..
Views: 1624152 JAHRONMON
Unboxing Every Air Jordan Sneaker
 
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Unboxing every Air Jordan sneaker released during Michael Jordan's incredible professional basketball career. Subscribe to Brad Hall - https://www.youtube.com/channel/UC_RkluqFBA8hKxmT1Axp1_g The Air Jordan brand has created some of the most iconic basketball sneaker designs of the last 30 years. For this video I tracked down 18 pairs of sneakers to document the design history of the brand. The Air Jordan 1 started things off and ushered in a new era of professional basketball shoes for both performance and style. Enjoy this unboxing video of every Air Jordan (released during Michael Jordan's playing career). Which is your favorite Air Jordan shoe of all time? In order of appearance... Air Jordan 1 (I) Air Jordan 2 (II) Air Jordan 3 (III) Air Jordan 4 (IV) Air Jordan 5 (V) Air Jordan 6 (VI) Air Jordan 7 (VII) Air Jordan 8 (VIII) Air Jordan 9 (IX) Air Jordan 10 (X) Air Jordan 11 (XI) Air Jordan 12 (XII) Air Jordan 13 (XIII) Air Jordan 14 (XIV) Air Jordan 15 (XV) Air Jordan 16 (XVI) Air Jordan 17 (XVII) Air Jordan 18 (XVIII) FOLLOW ME IN THESE PLACES FOR UPDATES Twitter - http://twitter.com/unboxtherapy Facebook - http://facebook.com/lewis.hilsenteger Instagram - http://instagram.com/unboxtherapy Google Plus - http://bit.ly/1auEeak
Views: 6392639 Unbox Therapy
Simplicity: the Key to Building a Successful Brand
 
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BJ Cunningham, Entrepreneur According to Amazon's Jeff Bezos, your brand is whatever people say about you when you're not in the room. So how do you ensure they're saying the right things? MeetTheBoss TV's Ben Thompson caught up with entrepreneur BJ Cunningham to find out how to win the battle for hearts and minds, and why keeping your promises is key to building a successful brand in the internet age...
Views: 119723 MeetTheBoss
What Creates Brand Trust? │ The Factors Affecting Brand Image
 
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What creates brand trust? A recent study on factors affecting brand image for young Americans ages 13 to 36 had some interesting findings. (You can read about it here https://www.ypulse.com/post/view/the-10-brands-gen-z-millennials-trust-most). A group of 27,000 young people were shown a list of over 200 brands and asked which ones they trusted the most. For Generation Z, the top 3 brands were Oreo, Nike, and Hershey’s. For Millennials, it was Nike, Hershey’s, and Amazon. What creates brand trust for them? It’s no surprise that kids like sweet treats, and apparently Millennials do too. Most of those surveyed – 80% – said they felt the most trust and loyalty towards brands that had been in business a long time. Familiarity seemed to be one of the major factors affecting brand image. Nike sponsors practically every sports team out there, so it’s no surprise that it made the top 3, while Amazon dominates the online marketplace. Respondents said that customer service was also very important. It’s a bit disturbing how few of the top brands are known for their corporate values. Only The North Face really makes an ethical stand. Clearly we’re not moving the needle hard enough. Let’s put our trust in companies that deserve it. Before we buy from any organization it’s a good idea to do some homework first. Are there any women on the board? Is the company involved in environmental causes? What about their labor practices? If they use child labor and sweatshops they don’t deserve our customer loyalty. The website www.pursepower.com can help you make the right decisions. There are more factors affecting brand image than cost and marketing. Be clear as a company what you want to be recognized for and make the decisions that get your message out to the right people. Ultimately, what creates brand trust is integrity. Let’s choose brands that support our values.
Views: 401 The Women's Code
The Enlightened Brand: How Companies like Apple and Nike Pretend to Be Progressive
 
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Here's a video about apple and nike and pepsi and kendall jenner and reebok and all these awful companies who pretend to be progressive. I call it the enlightened brand, and it makes me want to vomit. If you want to support the new channel, pitch a buck on Patreon https://www.patreon.com/onehandclap. Thanks for watching. Kendall Jenner’s Pepsi Ad and Michael Jordan’s Nike Commercials and marketing techniques and brands and basketballs and did I mention Pepsi and Nike and oh so much more :) ———————————————————————————————————————————————— my twitter: https://twitter.com/iwshicldluvumor (will announce new vids here) my gram: https://www.instagram.com/iwishicouldloveyoumore/?hl=en my *Bitcoin* address (in case you'd like to charitably divest): 35DYiircpL5mmCo6ffABY6yvNgM2WPLoDK ———————————————————————————————————————————————— Hello again! I’ve been working on this video for a while and I’m so glad to finally post it. I know I started with two videos about tv shows, but I’ve been hoping to branch out from mostly Adult Swim-related content toward music, film, and politics. This felt like a good start. Now, two things I want to say right off the bat: 1. The first five or so minutes of this video come completely from Naomi Klein’s incredible research on the topic, and if you are interested in these concepts, I really suggest you check out No Logo. There’s a lot of important ideas I didn’t have time to squeeze into these videos. 2. As you’ll see in the comments section, I’m not 100% sure about everything I’m saying. I just mostly wanted to put the ideas out there and create space for them to be debated. As always, the best way to help with the channel (if you’re interested) is to Like, Subscribe, Comment, Share with Friends, Post on Facebook, Tweet, and upvote on Reddit. I really appreciate all the help and support I’ve gotten so far. Here’s a link to No Logo: https://www.amazon.com/No-Logo-Anniversary-Introduction-Author/dp/0312429274/ref=sr_1_1?s=books&ie=UTF8&qid=1509928421&sr=1-1&keywords=no+logo And here’s a link to Andi Zeisler’s, We Were Feminists Once: https://www.amazon.com/Were-Feminists-Once-CoverGirl%C2%AE-Political/dp/1610395891 All this is for educational purposes only. I don’t own any of this content. Quick summary: I start the video by introducing Pepsi’s recent Kendall Jenner commercial, which was obviously a sickening failure. But I want to move beyond pure disgust and discuss the marketing techniques it uses. In this video I try to identify a trend in branding that I call The Enlightened Brand, which is essentially a company that tries to associate itself with some progressive political movement. I explore ads by Nike, Marriott, Audi, McDonald's, Burger King, Coca Cola, and more. Hope you enjoy :)
Views: 20882 OneHandClap
The Brand Personality Framework
 
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Watch to learn about the Brand Personality Framework and how it can be applied to marketing! Consumer Behavior Fall 2016 Giana Iannacone & Carolyn Sacco
Views: 6980 Carolyn Sacco
3 Steps To Creating A Brand Identity
 
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Learn how creating a brand identity can grow your business! Are you ready to get your business on Youtube? Be sure to grab my Youtube newbie checklist here http://www.trenalittle.com/channelchecklist Find Allie here: Website: https://www.alliemariedesign.com/ Instagram: https://www.instagram.com/alliemariedesign/ Are you in my Free Facebook group yet? https://www.facebook.com/groups/videoforbizcrew/ Like my channel? Subscribe! bit.ly/SubJustTheTips Follow me here too: Facebook: http://www.facebook.com/trenanlittle Instagram: http://www.instagram.com/trena_little Twitter: http://www.twitter.com/trenanlittle Pinterest: http://www.pinterest.com/trena_little Equipment I use: Camera - http://amzn.to/2clRXwL Lighting - http://amzn.to/2cGgH2f Microphone - http://amzn.to/2cGgjRw Camera memory card - http://amzn.to/2cFjp5v Editing software - iMovie New videos every Monday and Fridays featuring a business tip of the day. Feel free to leave a comment suggesting what tip I should talk about next or what your biggest business struggle! Feel free to email me: [email protected] In today's video Trena has brand expert Allison Burns on to discuss how to create a brand identity. She's breaking down the importance of brand identity and what a brand identity really means. Building a brand identity is more than just fonts and brand colors. Allison walks us through the steps to brand identity and how you can start focusing on your brand strategy with her top 3 tips for creating a brand identity for the creative business. DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!
Views: 749 Tips With Trena
Nike Human Race
 
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Description
Marc Gobe on Emotional Branding
 
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Emotional branding expert Marc Gobé is President, CEO and Executive Creative Director of the desgrippes gobé group New York, one of the world's top ten brand image creation firms. He is also the author of "Emotional Branding_—The New Paradigm for Connecting Brands to People". From offices in New York, Paris, Brussels, Tokyo, and Seoul, an integrated approach to brand building through disciplines such as product design, graphic design and architecture allows the firm to best meet the needs of its clients globally and locally. Mr. Gobé created the concept of "total presence" in branding when the business was still highly specialized and created brand design strategies that engage consumers emotionally at different points of the brand experience. Book Marc Gobe at Speakers.com. http://www.speakers.com/Marc-Gobe-speaker-biography
Views: 5162 Speakers.com
Nike - Dream Crazy
 
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Don’t ask if your dreams are crazy. Ask if they’re crazy enough. #justdoit
Views: 29608396 Nike
Why a brand DNA is so important in a brand strategy | Vincent Perriard | TEDxEcoleHôtelièreLausanne
 
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Do you want to strengthen your company brand? Brand DNA might be the answer. Vincent Perriard shows us the importance of a brand DNA. Listen to his tips for marketers to enhance the brand strategy of any kind of business. Vincent Perriard spoke at TEDxEcoleHôtelièreLausanne ; EHL October 2016 www.ehl.edu Vincent Perriard is the Co-Founder and Member of the board of HYT and has occupied key marketing and management positions in the watch industry. Vincent also founded a company several years ago that specializes in brand strategy…Following these years of experience there is no one better to discuss with us the origins of a brand strategy. He will demonstrate the importance of a Brands DNA within its branding strategy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 22192 TEDx Talks
Brand Equity of Narendra Modi Vs Rahul Gandhi | Dr. Vivek Bindra
 
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In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Gandhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Nike - Dream Crazier
 
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Show them what crazy dreams can do. #justdoit
Views: 10054003 Nike
Positioning a Brand: How Nike Built a Brand with Universal Appeal
 
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http://602communications.com Nike branding has managed to build a brand that appeals to essentially every demographic the world over. How positioning a brand can do the same for you.
Views: 18005 Graeme Newell
Brand equity in the hearts and minds of consumers
 
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This is a brief summary of an academic paper, forthcoming at The Journal of Marketing. The authors investigate whether and how the equity of consumer product brands in the hearts and minds of consumers carries over into equity in the marketplace and into better response to the brand's marketing activity. Citation: Hannes Datta, Kusum L. Ailawadi, and Harald van Heerde. "How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing Mix Response?," Journal of Marketing, forthcoming.
Views: 7499 Hannes Datta
Brand Identity
 
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Views: 294 VolvoCENewsOnline
Lamborghini Executive on the Importance of Brand Identity
 
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Lamborghini's Manfred Fitzgerald discusses brand strategy, corporate identity, and driving demand through a recession. You can watch the full interview now at http://www.meettheboss.com/
Views: 20677 MeettheBossCOM
5 Ways to Control Your Brand Image
 
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Fashion brand owners, you have to take control over your brand image if you want to grow and strengthen your customer base, wholesale opportunities and of course sales. Use these five steps to create a solid brand message. For tips and exercises for building a fashion website, check out: Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/ Check out the Scaling Retail website for more marketing advice and other retail business insights: http://www.scalingretail.com/ Follow us here: Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 710 Scaling Retail
This Is a Generic Brand Video, by Dissolve
 
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Winner of the 2015 Shorty Award for Best in B2B. Made entirely with stock footage from Dissolve. This Is a Generic Brand Video is a generic brand video of "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency:http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video License the clips used at http://www.dissolve.com/generic Narrated by Dallas McClain. For a generic take on political campaigns, watch This Is a Generic Presidential Campaign Ad: http://www.dissolve.com/gpca Music: "Piano Work 02" by rysktchkw Available under Creative Commons License from SoundCloud at https://soundcloud.com/rysktchkw/piano-work-02 Copyright © Dissolve Inc. This video may not be downloaded. To publish or broadcast this video, contact [email protected], or tweet us at @dissolve. Maintenant en français — merci @thefrenchvoice http://bit.ly/1ooTPDg
Views: 2505406 Dissolve
10 Brand Names You are Pronouncing WRONG! - Nike, Amazon, McDonald's, Mercedes-Benz, Disney, etc.
 
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Do you pronounce these 10 BRAND NAMES correctly? Watch this lesson and find out! Also see 50 ENGLISH WORDS YOU ARE PRONOUNCING WRONG: https://www.youtube.com/watch?v=TdtUjWb0O9w&list=PLmwr9polMHwtOrZVwGuiN8xLup5elPE6f For more FREE English lessons, SUBSCRIBE to this channel.
Views: 2052853 Learn English Lab
Marketing Minute 123 "Five Ways to Build Your Brand" (Brand Marketing / Brand Strategy)
 
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When it comes to marketing, a strong brand is a powerful asset. Whether it’s your product brand, your organizational brand, or your own personal brand, considerable effort should be spent developing your brand image in a manner that resonates with your desired target audiences. When customers purchase a particular brand or use that brand’s services, they’re often acquiring much more than a product or using much more than a service. They’re associating themselves with an image or reputation that can both reflect and represent their own image. Because of this, your brand positioning needs to be clear enough to portray positive attributes, yet flexible enough to respond to marketplace evolutions. You have to consider not only what your target audiences want right now, but also what they’ll want over the next 5 or 10 or 20 years. Too strong of a focus on the current needs and desires of your audience might put your brand in a situation where your audience will, in essence, outgrow your brand. To build a long-term branding strategy, consider the following five concepts: First, develop your brand from the inside out. Your brand is not merely your company name, your logo, your color scheme, your slogan, or your product line. Think of your brand more as your reputation and your image than what you portray on the surface. Build your brand image by providing the type of products, services, and experiences at the levels of quality, speed, innovation, etc. for which you’ll want to be known. Second, build your brand with conviction, but allow it to have the flexibility to grow and change over time. People change, and if your brand doesn’t change with the marketplace, it runs the risk of becoming obsolete. Building your brand on evergreen concepts like compassion, quality, innovation, and other positive concepts is something to consider, but remember that there should also be a clear connection with filling a need that your audience experiences. This leads to the third concept: focus your brand attributes more on your customer experiences than on your product offerings. Fulfilling needs, helping people succeed, removing obstacles, creating memories, etc. are much more likely to resonate with audiences than relating a brand to mere product attributes. Yet, your brand still needs to be recognized as being related to a particular set of problem-solving tools if those are what are sought by your target audiences. Fourth, don’t be afraid of allowing your brand to have different meanings to different audience segments. Some people may see your brand as representing primarily innovation while others see it as customer service while even others see it as consistent quality. You can’t be everything to everyone and you shouldn’t try. It’s beneficial to have a multi-faceted brand and to communicate particular facets differentially to different audience segments. Finally, a great brand strategy needs to include a set of storylines that can be woven in, out, around, and through your product offerings, your people, and your audiences, with the details of each story developing from multiple engagement experiences. Sometimes your team may be the impetus of a new story and sometimes it may come from somewhere else. You need to be agile in your storytelling so that you can pick up quickly on a storyline that may help to enhance the image of your brand. In the end, any lasting brand strategy should represent the intersection of what your organization has the ability to become and how that can help your target audiences achieve success. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 7255 Anthony Miyazaki
Impact of digital convergence on Vogue Brand  Identity
 
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Impact of digital convergence on Vogue Brand Identity WSA Digital Cultural
Views: 88 Rui Wang
How to Build a Killer Brand (Strategies and Tips)
 
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www.fanaticsmedia.com With Guest Stars, David Brier and Grant Cardone You'll learn: * Is Branding Just Bullshit or Are There Some Real Benefits? * How should companies begin to build a powerful brand? * Specific tips for branding an image in a person’s mind * What are the specific challenges that you'll run into with branding -~-~~-~~~-~~-~- Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook" https://www.youtube.com/watch?v=fkpZ6r-MKt4 -~-~~-~~~-~~-~-
Views: 11713 Fanatics Media
Creating a Brand Identity
 
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Charly and Caroline discuss the book 'Creating a Brand Identity' by Catharine Slade Brooking as part of A League of Her Own's 'Business Book Club'.
Views: 139 A League of Her Own
Beauty and The Brand - Getting Clear on Brand Identity (The Visual Branding Expert)
 
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Hi I’m Kimberly Flowers - The Visual Branding Expert http://www.thevisualbrandingexpert.com YOU ARE WATCHING BEAUTY AND THE BRAND! Who I am: I'm Kimberly Flowers, Just a girl who loves life and loves people and loves having fun.. Kinda like you! I Started my career in video production, photography, web design, graphic design, and motion graphics. Now, as a Visual Branding Expert get to use of all of these skills to create crazy awesomeness for clients all over the world! What I do: I show people like you, how to create fantastic visual impressions, on & offline. So no matter how people find you, they will always be able to recognize the value of your awesomeness and your offers, at first glance! My Mission: To take as many faceless companies as I can and turn them into brands with vibrant personality and authenticity.. Making them over into the kinds of brands that people will emotionally connect and want to be friends with.. Want on my team? Always looking to add great talent. send me an email! [email protected] This web series airs every Tuesday. Learn how to effectively communicate your value in business and in life so you can make more meaningful and profitable relationships! Follow me on: Facebook http://www.facebook.com/beautyandtheb... Instagram https://www.instagram.com/beautybrand...
Brand Image Video: Red Bull
 
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a school project
Views: 27 Macy Archer
Brand Equity: Luxury Brands Considering Tying Up With Amazon
 
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Different brands in the luxury segment are walking a fine line in managing their relationships with Amazon. The question they are grappling with is whether to give in to online retail move and tie with Amazon or should they follow the path of exclusivity. The dilemma is truly complex. Reuters’ Lily Jamali reports for Brand Equity. -~-~~-~~~-~~-~- Must Watch: "PM Narendra Modi Backs Vijay Mallya Says Rahul Gandhi" → https://www.youtube.com/watch?v=Vlj1C4zEE44 -~-~~-~~~-~~-~-
Views: 901 ET NOW
How to Develop a BRAND IDENTITY
 
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Deep dive into building a social driven brand identity. I'm no guru but seriously, this video outlines almost everything I've learned in the last 3 years as a Creative Director for brands like Starbucks, CNN, HBO, BMW.. etc. If you're an entrepreneur, or the founder of a startup, heck if you're a personal brand... I'm laying out the ground work for branding yourself in an easy to follow formula. Download the deck here: https://www.dropbox.com/s/bpvnk7wx2x36k18/Social-Driven_01.pdf?dl=0 Check out the Podcast: https://itunes.apple.com/us/podcast/modern-nerd/id1214546893# 📸 Instagram: https://www.instagram.com/balsieber/ 🏀 Dribbble: https://dribbble.com/balsieber Music by Jeff Kaale
Views: 951 Bal Sieber
Davidson Branding Decades of Difference
 
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Davidson Branding. Celebrating 20 years of branding in Australia - from brand strategy to brand identity, packaging, collateral, advertising and retail environments.
Views: 794 Davidson Branding
Branding for Success: How to create a solid brand identity
 
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Source: http://www.business.com/guides/branding-for-success-50214/ Images: http://www.brandmatters.com.au Branding — a hot business buzzword in the '90s — has come front and center again. As the economy emerges from the recession, now is the time to look at your branding and to try to get noticed and gain market share. Every business can benefit from branding, right down to the independent contractor working alone.
Views: 167 Samantha Crossley
How Jordan Brand Can be Saved by Le Jordan 1 Shattered Backboard
 
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How Le Jordan 1 Shattered Backboard Can Save Jordan Brand . Instagram: DoctorSoles11 Here I give my personal opinion on what I think Nike can do to save Jordan Brand given the changes they announced for 2018 and beyond based on all the stuff people have been saying about Jordan Brand, their sales, and their brand image given le plethora of colorways and models and supply they've flooded us with. Again just my personal opinion. chill yo
Views: 1013 Doctor Soles11
2018.11 Yiche APP New Brand Image Commercial China
 
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2018.11 Yiche APP New Brand Image Commercial China 2018.11 易车品牌焕新TVC
Views: 28 Ads CHINA
The Importance of Consistent Branding and Identity
 
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Can potential customers identify you as easily as they can identify brands like Apple, Coke, Google and Pepsi? If not, it could be because you’re sending mixed messages. That can cause some problems for a growing property management company, and deprive you of opportunities to win new business. Kim is the marketing manager at Fourandhalf, and she knows a thing or two about branding and identity. In this week’s blog, she breaks down why your brand and your identity are so important to your property management company. Keep a Good Thing Going: Be Consistent A consistent message is the best way to build a brand and identity that your current and future customers will recognize. Kim talks about what happens when you’re not consistent. If you’re sending mixed messages, people start to think you’re disorganized. No one wants to work with a disorganized property manager. Check out Kim’s suggestions for creating a consistent brand and identity, and what to do to stay recognizable when you’re re-branding. School is in Session and You’ve Got Homework Your homework is to look at everything you put out into the world: Your website Your social media pages Your Google ads and pay-per-click campaigns Your brochures and print materials like business cards Your logo Take a look at all those things and pretend you have never worked with your company before. Are you seeing a consistent identity or all kinds of crazy? Check out the full video and blog here: https://fourandhalf.com/the-importance-of-consistent-branding-and-identity/ Contact us at Fourandhalf with any questions about your property management brand: https://fourandhalf.com/contact/
Views: 249 Fourandhalf