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Pricing Strategies - How to price a product
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ Eduardo Orellana: "Hi +Evan Carmichael I have a question for you, what happens if you've found a product or service that people need and it is extremelly valuable but are having a hard time deciding how much to charge people for it? "
Views: 73363 Evan Carmichael
Pricing Strategy An Introduction
 
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An introduction to the subject of Pricing Strategy and an overview of some of the tools and theories available in connection with the determining of price of a product or a service. This video is aimed at marketing management students.
Views: 97110 Tine Wade
3 Pricing Strategies Everyone Should Know
 
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Visit www.ground-glass.com for more information. Ground Glass is the wedding photography resource for breaking through barriers and finding real-world business information.
Views: 73029 Spencer Lum
Marketing Mix: Pricing Strategies
 
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Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 219006 Soma Datta
Pricing Strategies - How should you price your product or service?
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Have done a video, or could you recommend a place, about product pricing? I've read about a half dozen books, scores of blogs/internet articles searching for reasonable advice and have had some success. The real test is "does the item sell?" And that's the trickiness of my chosen business. I make homemade or home improved gift items for girls and ladies. Most of my customers buy only for themselves. Is pricing the issue or is it marketing? How would you suggest I determine which is the issue?
Views: 13758 Evan Carmichael
The Best Pricing Strategy - The Apple Way
 
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Please Subscribe here https://goo.gl/6mVLxs to have more videos on business, entrepreneurship, motivation, personal development and success strategy. Setting the right price for a product or a service can be very challenging especially for new entrepreneurs. This is because it can be quite confusing to understand how pricing really works in the market. For example, which of these two products would you buy, the first one is priced at $800 and the second product with the same functions and usage is priced only at $4? Obviously, most of us would choose the $4 product, right? Yes and no. It all depends on 2 important factors which I am going to explain more in this video. If you say yes then why is it that a 256GB iPhone 7 which is priced at $849 is more in demand than a Freedom 251 smartphone which is priced only at $4 a piece? If you say no then why is it that most of us would choose to get a $1 mineral water than the one that is priced at $200 a bottle? So how much should you price your product then? Well, there’s no one right answer to this question because there are so many things that you need to consider such as your overall business goals, how you plan to position your product in the market, your market niche, the costs to produce your products, your product category, and your overall operational costs, just to name a few. Is there a simpler way to do this? Of course, there is, just make sure you know your product category and your positioning strategy. Let me explain. Basically, your product will fall into either one of these two big categories. One is a generic product which can be divided into convenience and shopping products. Convenience products refer to our day to day products such as food, drinks, household products, and so forth whereas shopping products refer to products like clothing, shoes, furniture, and electrical appliances. The second product category is specialty products such as exclusive clothing lines, luxury cars, branded items such as branded bags, watches, shoes, and perfumes. If it is categorised as a generic product just use cost plus profit pricing strategy. Which means, you set your price by adding up the total costs to produce one unit plus the profit you want to make for every product sold. This usually works just fine because almost all generic products are priced this way. But if your product is a specialty product, you need to decide on how you want to position it in the market, more specifically how do you want to position it in the mind of your customers and you can set whatever price you want. The most important thing that you must remember here is this, the moment you enter the market with your product positioning and pricing strategy, it will stay in there forever and, to reposition it later on in the future is almost impossible. For example, Freedom 251 smartphone is positioned as the cheapest and most affordable smartphone in the world and to reposition it just like an iPhone is near to impossible task. Therefore, how should you price your products and services? Decide on your product category and on how do you want to position it in your market. pricing strategies | pricing strategies in marketing | competitive pricing strategy | marketing pricing strategies | pricing methods | business pricing strategies | pricing strategy examples | Follow me on twitter https://twitter.com/moslemanoar Connect with me on linkedin https://my.linkedin.com/in/moslem Follow me on my blog http://moslemanoar.com/ Connect with me on facebook https://www.facebook.com/moslemanoarpage Connect with me on skype moslemanoar
Views: 26228 Success Matters
Business Training Video on Price and Product Strategy (Hindi) by DR. Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains in very simple terms, the 4 quadrants of Business practice. This video beautifully explains the following quadrants for start ups, small entrepreneurs, small business etc as follows 1. Value for Money | 2. Opportunistic | 3. Premium | 4. Chinese Market. Through these quadrants Dr. Bindra asks young entrepreneurs to identify their business propositions and determining on which proposition would they like to position their business. This is a very enabling video that seeks to empower the business class society of India today and handhold them to success. If you want to avail the full benefits of this business concept, then do not forget to attend the 6 months long term Leadership Funnel Program To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Don't Make This Pricing Mistake: How to Price Your Products & Services
 
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This is the dumb pricing mistake entrepreneurs make. Now I'll show you how to fix it. SUBSCRIBE FOR MORE ► http://bit.ly/WqPFyy There's a dumb pricing mistake people make when they price their products and services... ...and it leaves a TREMENDOUS amount of money on the table. (The weird part? This applies to all types of products. Maybe you're selling a piece of furniture... or you'er selling multiple crafts at a craft show... or maybe you're a freelance photographer or web designer...) What is the mistake? Watch this video and I'll explain everything. The best part? Once you know the mistake, it's easy to fix it. Don't take my word on it. Watch the video. See for yourself. This takes advantage of proven psychological pricing strategies. It works for physical products - like crafts, handmade furniture - and for freelance services - like photography, web design, consulting. Oh, and if you liked this video, HIT SUBSCRIBE! http://bit.ly/WqPFyy
Views: 162960 Derek Halpern
The High-Low Pricing Strategy
 
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The high-low pricing strategy involves setting prices that are higher than everyday low pricing stores, but then offering numerous sales promotions reduce prices lower than competitors' prices. By utilizing this common pricing strategy, marketing personnel are hoping that products sold at deep discounts, often called loss leaders, will increase traffic in stores and increase the sales of other higher profit-margin items. In this video, you'll learn more about how marketers implement high-low pricing as well as some of the disadvantages associated with this pricing strategy. **Learn about price skimming: https://youtu.be/V8NjDBsVWUY **Learn about penetration pricing: https://youtu.be/Fjm6VVbe7bM **Learn about everday low pricing: https://youtu.be/TvqqgrjjDME Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P
Pricing Strategies
 
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Pricing Strategies
Views: 146296 Thompson VSE
Value Based Pricing: How To Use a Pricing Axis To Grow Your SaaS Company's Revenue | Dan Martell
 
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Are you leaving money on the table in your Software / SaaS startup? In this video, I share the 4 most common ways to add additional pricing axis to your product so you can take your startup to the next level. Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell How do you increase your product lock-in? How do you increase your prices without upsetting your customers? The other day I was reading a great blog post by Brian Halligan, CEO and Co-Founder of Hubspot on going from Startup to Scale-Up. One area that I loved was his thoughts on the “Monetization Decision” What they realized is that early on they were lacking multiple pricing axis. At the time they only had one when companies like Salesforce had 4. That’s something we learned when building out Flowtown, our SaaS product that allowed companies to get social and demographic data appended to their customer email list. If you look at the top 250 software as a service businesses, most have an average of 2-3 different ways to extract value from their software. So in today's video I want to share the 4 most common ways to add additional pricing axis to your product. Here they are: 1) Plans: This is a no brainer and most SaaS companies offer different tiers of plans or packages for their products. 2) Number of Seats: If your product allows for it, charge for additional accounts or access to more admin features for teams. 3) Add-Ons: Many times this can be a 3rd party integration, or some feature that has a direct cost to you for providing but that you can upsell to your customers. 4) Other Services: This would be if you have any other products or solutions within your organizations. At Salesforce.com, these are their other Cloud product suites like Support & Marketing. The key is to provide other elements of your solution as upsells or revenue maximizers so that your salespeople have something to offer to increase their Average Contract Value (ACV). Using these strategies will allow you to improve your profitability and re-invest in marketing and sales activities to take your startup to the next level. Upgrade your pricing axis. Uplevel your profits. Simple math. With gratitude, – Dan Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://youtu.be/pXPqSrNImWQ ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://www.danmartell.com/newsletter
Views: 8686 Dan Martell
Product line pricing strategies
 
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If you have a wide portfolio of products that includes like products as well as interchangeable and complementary ones, take a look at our video. It is dedicated to assortment-based pricing strategies. There are four of them, called “Selection”, “Set”, “Above par”, and “Image”. Which one fits you best?
Pricing Objectives & Strategy
 
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Unit 8 video on Pricing Objectives & Strategy-- Created using PowToon -- Free sign up at http://www.powtoon.com/ . Make your own animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 19154 Jessica Blaisdell
International Pricing Strategies: Introduction
 
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International Pricing Strategies: Introduction Kati Czerniawska, Mona Hollborn, Jutta Merz, Anna Tissen Labor Marketing und Multimedia (MuM) an der Hochschule Bremerhaven http://labormum.com Leitung: Prof. Dr. Heike Simmet http://heikesimmet.com
Views: 10130 labormum
The Marketing Mix - Pricing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of Pricing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Pricing is the one variable a company can change overnight and see an immediate effect on revenues and profits. However, pricing decisions inconsistent with a firm’s competitive strategy can be dangerous, which is why companies should address the topic with much caution and attention. There are three important components we need to distinguish in this process. The amount a product costs to be produced, the price customers pay to buy the product, and the value they acquire from the product. If a company aims at cost leadership, then the focus will be costs (trying to keep them as low as possible). The company must offer a price slightly lower than the one offered by competitors. Conversely, if a firm’s strategy is differentiation, then the critical factor will be the value delivered to customers. Costs are not that important, as companies offering a differentiated product can charge more. So, pricing must be coherent with competitive strategy, although sometimes it is tempting to adjust prices to stimulate short-term gains of market share and increases of sales. Top-level managers have to stay focused on the big picture and make coherent decisions in line with the firm’s long-term strategy.
Views: 15389 365 Careers
Pricing Strategies for New Products
 
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http://www.lifecycle-performance-pros.com. This video illustrates four common pricing structures for growing your business and maximizing profits. pricing strategies, competitive pricing, cost based pricing, pricing structures, price structure, price skimming, value pricing, company pricing, different pricing strategies, bundle pricing, pricing modelshttp://www.lifecycle-performance-pros.com
Views: 2438 Victor Holman
Food Product Cost & Pricing Tutorial
 
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Step-by-step directions on how to use the Small Food Business Food Product Cost & Pricing Spreadsheet tool to determine accurate product costs and create a profitable multi-channel pricing strategy.
Views: 193224 Small Food Business
How To Price Your Product | Pricing Strategies For eCommerce and Retail Sales
 
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In this video we cover everything you need to know about pricing your product for sale. We dive into eCommerce pricing, what kind of margins you should aim to reach and what it takes to sale through retail stores. To take advantage of the free trial of Shopify and setup your online store: http://bit.ly/Get-Shopify Margin Calculator Mentioned in video: http://bit.ly/Margin-Calculator Printful Print To Order: http://bit.ly/Try-Printful Back The Cause: http://bit.ly/Support-The-Channel Have you ever wondered how some products sell for hundreds of dollars while others are more affordable? If you’ve had this in mind while pricing your products for sale, I go into detail with the different pricing models you can follow to help you make a decision. Ultimately it depends on what tier your brand sits in, but the terms and content in this video will help you figure all of that out in a strategic way. It’s important to price your product at a sweet spot, a price that your market is willing to pay and you are able to make margins on to keep the lights on. It can be tricky to figure out, but it’s important to know what to strive for early on and then make adjustments as needed. Start A Brand ASAP- Connecting entrepreneurs with the resources and content they need to start their business ASAP. Download the free manufacturer and supplier guide and also receive the E-Series straight to your inbox. http://bit.ly/Apparel-Download John Santos on Social: https://www.instagram.com/johnxsantos/ https://twitter.com/johnxsantos SC: @revivejohnny LINKS TO BUSINESS RESOURCES AND INFO. **** RESOURCE LINKS******** ***Shopify- Website Platform, 14 Day Risk Free Trial http://bit.ly/Get-Shopify ***Bluehost- Web hosting package, 30 Day Money Back Guarantee http://www.bluehost.com/track/bluejay90 *** Design Package- Photoshop, Illustrator & More http://bit.ly/Creative-Cloud1 ***Fiverr- Logo Design and Graphics http://tracking.fiverr.com/SH1rz *AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you). This helps me create new videos to support your journey. If you could reference back to this description when you are ready to use a service, I’d greatly appreciate it.
Views: 14601 John Santos
Pricing Strategies For Marketing Your Product Or Service
 
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FREE COURSE To Start Your Online Business: http://projectlifemastery.com/free-course In this video, Stefan shares with you some pricing strategies for marketing your product or service. People often ask Stefan how much they should charge for a service that they are offering. His answer to that question is always, “What are people willing to pay? What is the demand for your product or service”? The demand is based on a lot of different factors, but primarily it is determined by the perceived value of your product or service. Renowned business trainer, Kate Zabriskie once said, "Your customers' perceptions are your reality". No matter how amazing you think your product or service is, your success depends, in part, on how effectively you are able to respond to the ever-changing needs of your target market. ★☆★ VIEW THE BLOG POST: ★☆★ http://projectlifemastery.com/pricing-strategies-for-marketing-your-product-or-service/ ★☆★ SUBSCRIBE TO ME ON YOUTUBE: ★☆★ Subscribe ► http://projectlifemastery.com/youtube ★☆★ FOLLOW ME BELOW: ★☆★ Blog ► http://www.projectlifemastery.com Twitter ► http://www.projectlifemastery.com/twitter Twitter ► http://www.twitter.com/stefanjames23 Facebook ► http://www.projectlifemastery.com/facebook Facebook ► http://www.facebook.com/stefanjames23 Instagram ► http://projectlifemastery.com/instagram Instagram ► http://www.instagram.com/stefanjames23 Snapchat ► http://projectlifemastery.com/snapchat Periscope ► http://projectlifemastery.com/periscope iTunes Podcast ► http://www.projectlifemastery.com/itunes ★☆★ MY PRODUCTS & COURSES: ★☆★ Morning Ritual Mastery ► http://www.morningritualmastery.com Affiliate Marketing Mastery ► http://www.affiliatemarketingmastery.com Kindle Money Mastery ► http://www.kmoneymastery.com 24 Hour Book ► http://www.24hourbook.com Kindle Optimizer ► http://www.koptimizer.com ★☆★ WANT TO BE COACHED BY ME? ★☆★ You can apply for my 1-on-1 and group coaching programs here: http://projectlifemastery.com/coaching ★☆★ RECOMMENDED RESOURCES: ★☆★ http://www.projectlifemastery.com/resources If you found this video valuable, give it a like. If you know someone who needs to see it, share it. Leave a comment below with your thoughts. Add it to a playlist if you want to watch it later.
Views: 3236 Project Life Mastery
Setting prices for services and products | Small business | lynda.com
 
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You've just opened a business. What should you charge for your products or services? The four tips you'll learn in this video will help you get started. Watch the follow-up movies at http://www.lynda.com/Business-Business-Skills-tutorials/Small-Business-Secrets/156584-2.html?utm_campaign=jY_0vZ1kv48&utm_medium=social&utm_source=youtube-earned. This specific tutorial is from the Small Business Secrets series presented by lynda.com author Dave Crenshaw. This series covers small business topics such as getting started, writing a business plan, determining your most valuable product or service, hiring people, managing processes, documenting systems, bootstrapping, seeking funding, accounting, controlling costs and profit margins, marketing, creating culture, and more.
Views: 16414 LinkedIn Learning
The ultimate software pricing strategy
 
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The ultimate software pricing strategy How can your software pricing capture the full potential revenu of your customer. It is NOT by scaling pricing on only 1 level (either by users, admins, servers, volume,…) NO it is by creating modular pricing where there is an upside or extra module to sell. Acquiring a customer is expensive so you acquire customers to upsel ! Welcome to our first Selling Sales video where your host Michael Humblet will guide you on how to accelerate your sales. Watch these to grow your business, improve sales and much more ! ---- Michael Humblet is obsessed with designing, building, training and scaling sales machines and founder of Chaomatic, focused on accelerating revenue growth in B2B sales. Prior to this he had a 17 year career in different Sales Executive functions as Head of Global sales, VP of EMEA business development and Vice President of solutions sales. Over the last year Michael helped over 150 startups & scale-ups to shortcut their time to revenue and accelerate their revenues. Next to this he is a sales coach & expert at several leading incubators as Startit.be, Imec and startups.be. Michael Humblet is the host of the Sales Acceleration Show, a sales and marketing focussed Q&A show where we invite founders and ceo’s of companies to discuss how they accelerated their business and their sales team. My promise to you is that it will always be very pragmatic with a big focus on the how !! ---- Chaomatic designs, builds and scales B2B Sales Machines. We lay the foundation for accelerated growth by creating the blueprint for your sales team. We'll help you find your niche to dominate, the right pricing strategy, which acquisition model you need to apply, how to cover long term upsell strategies and help with the decision if you need to sell directly, go indirectly or do both. ---- Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second to let us know If you have questions that you want to be answered during the show or you want to see special guests: More resources if You're Ready to Go Deeper: http://www.chaomatic.com/ I hope these movies accelerate your revenue acquisition immediately. Michael Humblet -------- Subscribe on the channel if you like it: Stay connected: Company: http://www.chaomatic.com/ Facebook: http://www.facebook.com/chaomatic Linkedin: http://www.linkedin.com/in/michaelhum... Instagram: https://www.instagram.com/chaomatic Twitter: http://www.twitter.com/Humbletm Slideshare: http://www.slideshare.net/MichaelHumblet -------- Filmed and edited by Peter Van keer. Find his YouTube channel here:http://www.youtube.com/c/petervankeer
Views: 1964 Michael Humblet
The Penetration Pricing Strategy
 
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Penetration pricing is a common pricing strategy used by businesses. To employ effective penetration pricing, businesses start by offering a product at a low price point. By doing so, the business is hoping to attract new customers and increase its share of the market. Once the business has increased its market share, it will slowly begin to increase prices to a point where they can offer the product in a profitable manner. To learn more about penetration pricing, as well as the conditions that need to exist for the strategy to be effective, watch the following video. Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P
How to Set Pricing - the Gabor-Granger Price Strategy
 
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Don't know how to set product pricing? Having a tough time deciding how to price your product or service? Using the Gabor-Granger model will help you find the right price points. http://www.VictorAntonio.com
Views: 3779 Victor Antonio
How Do I PRICE My Products?! | Pricing for Both Retail and Wholesale Business
 
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I often get asked, "How do I price my products for wholesale and retail sales?". This is a tricky subject, but it doesn't have to be complicated. I walk you through the steps I follow every time I launch a new product line. I also give visual examples for how I format my excel document when I'm tracking costs. ▼▼▼MORE INFO BELOW▼▼▼ ----------------------------------------­­­­­------------------------------------­-­- ▼▼▼ MENTIONED IN THIS VIDEO ▼▼▼ Please let me know if you have any questions about pricing in the comments below. This is a lovely community and seeing you talk to each other is extremely helpful and rewarding! Videos Related to Selling Wholesale: https://www.youtube.com/playlist?list=PLvIZjXRogQyn5EIxBSPkomX0xK3nZYm8- More Small Business Tips: https://www.youtube.com/playlist?list=PLvIZjXRogQynhhnuI9qCcsFO0Rt4KDiOK ----------------------------------------­­­­­------------------------------------­-­- Please comment and subscribe. I have a bunch of Etsy/Small Business related videos on the way. ▼▼▼ SUBSCRIBE ▼▼▼ https://www.youtube.com/channel/UC8sHrp-M7ufOjqh5ORk3bHA?sub_confirmation=1 ----------------------------------------­­­­­------------------------------------­-­- ▼▼▼ MY BUSINESS - Mane Message ▼▼▼ MANE MESSAGE: http://www.manemessage.com ETSY SHOP: https://www.etsy.com/shop/ManeMessage ----------------------------------------­­­­­------------------------------------­-­- ▼▼▼ SOCIAL MEDIA ▼▼▼ TWITTER: http://www.twitter.com/manemessage FACEBOOK: http://www.facebook.com/manemessage INSTAGRAM: http://www.instagram.com/manemessage ----------------------------------------­­­­­------------------------------------­-­- ▼▼▼ SUBSCRIBE TO MANE MESSAGE'S NEWSLETTER ▼▼▼ EMAIL NEWSLETTER: http://eepurl.com/biNlZT ----------------------------------------­­­­­------------------------------------­-­- ▼▼▼ JOIN ETSY ▼▼▼ http://etsy.me/2bNbLrp ^ This is an affiliate link. I will earn free Etsy listings if you join using my link.
Views: 33876 Olivia Hayward
Pricing Strategies in Marketing
 
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Explain in detail the following pricing strategies. - Cost Plus pricing - Penetration Pricing - Skimming or Creaming - Variable Price method - Cost Plus Pricing: Cost plus pricing is the most common and simple pricing strategy. As per this strategy the price is determined by calculating the sum of the cost of production and appropriate profit. However, this strategy does not stress on the optimum utilization of all available resources. This strategy completely depends on the manufacturing estimates. Costs associated with manufacturing are calculated to - Justify the planned capital expenditure - Calculate the cost of production for a new or re-designed product - Optimize the use of high cost areas. - The estimation is done by computing the factors like volume of resources, the cost associated with these resources and the duration for which these resources will be used. When it is required to justify the capital-expenditure, the depreciation and cash-flow analysis is done using accounting methods. Advantages: The information required to calculate the price i.e., amount of expenditure and the desired profit is readily available. It is simplest strategy as the price is computed just by adding all the cost incurred and the desired profit. As the information used is with the company itself, it can immediately take corrective measures by analysing the facts if it sees an increase in expenses. Disadvantages: The base for estimating the pricing is to consider the demand in the coming days. This method does not take this factor into account. This is a biggest drawback. As this method does not consider the competitors strategies to determine the pricing, companies depending completely on this method might fail. As this method considers the sunk cost and does not take opportunity cost into account there is a possibility of overestimating the price. In addition to this, the personal bias need to be added to the product. - Penetration Pricing: This strategy requires the price to be set to a value lower than the market price. This is usually done to acquire new customers. The whole idea is that the customers will switch to the new brand due to the lower prices. This is a short-term strategy and is usually used to increase the market share or sales volume rather than to incur huge profits. Once the required market share is achieved the prices are increased to regular values. Advantages: The market share and sales volumes are increased in a short term and before the competitors notice and react. Increases the goodwill among the customers who switch to this product. They intern refer the product to other customers and thereby contributing to the increased sales volumes. It increases the efficiency by introducing the cost control and cost reduction pressures right from start. Due to the lower price competitors hesitate entering into this area. Stock turnover is increased throughout the distribution channel. This method generates very critical and important enthusiasm and support in the channel. Disadvantages: The customers expect that the price will stay lower for the coming days and the company might be branded for its lower price. As a result, it becomes difficult to increase the prices in future. It is also possible that some of the customers will only stay with the product as long as the prices are low and they immediately switch to other brands as soon as the price is increased. It is not yet clearly determined whether it will be effective if the prices are increased suddenly or if they are increased over a period of time. Due to very small profit margin, the companies can not stick to this strategy for a longer term as it might result in losses for the company. Note: To overcome these disadvantages companies adopt a slightly modified version of this strategy where in they do not reduce the price initially. In this case they provide good discounts to the customers initially. This works as the customers do not have expectation that the price will be lower for a longer term. Additional content on this topic can be found at http://www.eduxir.com/curriculum/cbse/class-xii/entrepreneurship/enterprise-marketing/
Views: 1429 Eduxir
Product Pricing Strategy
 
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Noah Redler explains the concept of pricing strategy. The price will depend on the type of consumer you are targeting as well as product brand and other factors.
Views: 10635 venturecaptv
Pricing - Stanford Strategic Marketing of High Tech and Clean Tech
 
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Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Pricing Strategy Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches pricing strategy. What is a product worth? What is value? What are the sources of value? What is Economic Value to the Customer (EVC)? How does pricing change throughout the technology adoption lifecycle? More information: http://www.tonyseba.com
Views: 11975 Tony Seba
Lean Pricing – Pricing Strategies for Startups by Nick Boucart
 
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Pricing is hard: set your price too high, and nobody will buy from you. Set it too low, and you won’t cover the costs to service your customers. Startups need to “discover” their ideal price, a process few founders are comfortable with. In this session, you’ll learn about the economics of pricing, you’ll be presented with 11 different pricing methods, we’ll discuss freemium vs. premium and give you tons of practical pricing advice for your startup.
Views: 2905 Devoxx
Pricing Strategies: Penetration Pricing
 
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In this short revision video we explain the concept of penetration pricing. You often see the tagline "special introductory offer" – the classic sign of penetration pricing. The aim of penetration pricing is usually to increase market share of a product, providing the opportunity to increase price once this objective has been achieved. Penetration pricing is the pricing technique of setting a relatively low initial entry price, usually lower than the intended established price, to attract new customers. The strategy aims to encourage customers to switch to the new product because of the lower price. Penetration pricing is most commonly associated with a marketing objective of increasing market share or sales volume. In the short term, penetration pricing is likely to result in lower profits than would be the case if price were set higher. However, there are some significant benefits to long-term profitability of having a higher market share, so the pricing strategy can often be justified. Penetration pricing is often used to support the launch of a new product, and works best when a product enters a market with relatively little product differentiation and where demand is price elastic – so a lower price than rival products is a competitive weapon.
Views: 2261 tutor2u
Competitive pricing strategy & pricing strategy examples
 
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Click here to discover how to drive sales to your products or services online with one simple formula: http://www.deytips.com/theformula Learn more about the formula here: https://www.youtube.com/watch?v=fGnsAwEB7OM --~-- For more business tips visit: http://www.deytips.com In this video I am speaking about competitive pricing strategy techniques as well as a few pricing strategy examples. Pricing is one of the 4 P's in the marketing mix and I am covering it as the first part of a video series which will delve a lot deeper into the marketing mix as a whole and how you can use the concept to help you take your business to the next level. Subscribe: http://www.deytips.com/subscribe Facebook: http://www.deytips.com/facebookpage Twitter: https://twitter.com/Deytips Pinterest: https://uk.pinterest.com/deytips/ Google plus: http://www.deytips.com/googleplus Udemy: https://www.udemy.com/u/sarmaddey/ LinkedIn: http://www.deytips.com/linkedin Share this video: https://youtu.be/lLCee_VDGZ0 Business email: [email protected] Sam Dey
Views: 2806 Sam Dey
Pricing Strategy: Positioning and How to Price Your Product
 
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http://MarketingPathfinders.com Pricing Strategy: Positioning and How to Price Your Product - Learn the importance of positioning and how to price a product or service. Start your pricing strategies with positioning insights and not conversations about pricing models such as "cost plus" or "penetration pricing" and so forth.
Why Value Based Pricing Is The Best Pricing Strategy
 
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Click to learn more about Price Intelligently: http://bit.ly/2o4G3bT Subscribe for more SaaS: http://bit.ly/2ndnioY Patrick Campbell teaches you how to decide the price of your product. Socials Website: http://www.priceintelligently.com/ Facebook: https://www.facebook.com/PriceIntelligently/ Twitter: https://twitter.com/PriceIntel Instagram: https://www.instagram.com/priceintelligently/ Founded in 2012, Price Intelligently is revolutionizing how businesses price their products and services through technology that leverages existing and potential customers to determine true value. We built our technology because too many companies are relying on faulty data, competitive benchmarks, or "gut feelings"​ to set the most important lever in their business, and therefore are leaving an enormous amount of cash on the table. Essentially, we're nerds and we love it.
Views: 527 ProfitWell
product mix pricing strategies
 
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This is the most easy and best notes about product mix pricing strategy for those who are marketing students .it will help you best to know the difficult and confused terminology within short period of time .i hope this notes will help you best.please don't forget to like , comment and subscribe this channel.
Views: 1386 Aimy Khan
Juice Bar Product Pricing Strategy -
 
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►► For the Full Online Video Course go here: https://www.thejuiceconsultant.com/juice-bar-master-blueprint ► Get my FREE E-BOOK on "How To Start A Juice Bar - The Step by Step Guide” here: https://free.startajuicebar.com/blueprint Thank you so much for watching and your comments! Make sure you subscribe to my channel and hit the notification bell, so you don’t miss any of my new videos → https://www.youtube.com/channel/UCT38ILkkj_-Qw33aLB5h1AQ?sub_confirmation=1 Follow Me Online Here: Instagram: https://www.instagram.com/startajuicebar/ Facebook: https://www.facebook.com/Startajuicebarcom/ Youtube: https://www.youtube.com/c/StartAJuiceBarcom Website: https://www.thejuiceconsultant.com/
Views: 575 StartAJuiceBar.com
Marketing Strategy | Pricing Strategies | External Pricing Factors | Chapter 10
 
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Marketing Strategy : Management Technology Based Marketing | Pricing Strategies | External Pricing Factors | Chapter 10; Introduction (00:00:19) Price (00:00:20 - 00:01:08) Price is set for two main reasons - : 1) Profit Oriented 2) Non - Profit Oriented Pricing Strategy and the Marketing Mix (00:01:09 - 00:02:27) *Promotion - How much money is set aside for promotion * Place - How is the product going to be distributed * Product - are production costs likely to increase External Pricing Factors and Internal Pricing Factors (00:02:28 - 00:04:09) External Pricing Factors * Supply * Market Demand * Competitors * Government - Internal Pricing Factors (It is based on Production Cost , Promotion , Distribution.) Pricing Strategies (00:04:10 - 00:09:30) - There are three main types of Pricing Strategies - : 1) Cost - Based Pricing - This Occurs when an Organization calculates the cost of a product, then adds a percentage mark up (profit)to it and sells at that price 2) Competition Based Pricing - This Occurs when a product's price is based on the competitor's prices not your own costs or consumer demand for the product 3) Value Based Pricing - This occurs when an organization sets its prices based on the consumer's perception of the value of the product. Pricing Strategies for New Products (00:09:31 - 00:12:05) These are o two types - : a) Market Skimming Pricing * Organisations aims for high price b) Market Penetration Pricing * Organisations aims for low price Strategies for Adjusting Pricing (00:12:06 - 00:18:20) * Discount Pricing (It can be classified into different categories for example Cash Discounts , Quantity Discounts , Trade Discounts etc.) * Psychological Pricing (Occcurs according to the Psychological Pricing) * Promotional Pricing (It can be small Packaged Products or product can be offered at a low price) * Segmented Pricing (It can be further categorised as - Location Pricing , Customer Segment Pricing , Time Pricing) * Geographical Pricing (It is because not all regions has the same social , economic Status) * International Pricing (Different Countries or Places will have different prices for the same product) Video by Edupedia World (www.edupediaworld.com) , free online education Download our App : https://goo.gl/1b6LBg Click here https://goo.gl/tPFKi6 to watch more videos on Data Marketing Strategy; All Rights Reserved
Views: 508 Edupedia World
Drop Shipping Mistake #1 - Pricing Your Dropshipping Product
 
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• Setup your own dropshipping store with Shopify HERE: https://goo.gl/1CuQmC (2-week free trial) I'll be explaining 7 AliExpress dropshipping mistakes that I made in my first attempt at drop shipping, across 7 daily videos. I chose a AliExpress dropshipping product with a retail price that was too low. I had previously explained that a dropshipping product should be selling on your store at between $50-$200. I chose a product that I would sell at $14.99. This price was far too low and significantly reduced my potential total profit amount. The low profit amount also meant that any marketing costs that I spent to drive potential customers to my AliExpress dropshipping store had a significant impact on my final overall profits, and almost made the costs of marketing not worthwhile. All 7 Mistakes I Made With AliExpress Dropshipping: https://www.youtube.com/playlist?list=PLXE2mk0omPu5W6hzKBilrkBFcQwB54LeZ How To Choose A Profitable Dropshipping Product: https://www.youtube.com/watch?v=OBHf0aq7X_A How To Increase Dropshipping Sales: https://www.youtube.com/watch?v=aPqxvWPgACg My First Week Of Dropshipping: https://www.youtube.com/watch?v=ZEBfrQiHNi8 Remember to SUBSCRIBE to the channel for updates on my online business projects, so that you can to learn from my attempts at success :)
Product Pricing Strategies: What to Say When Customers says Your Product is Expensive
 
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Customers always want to haggle on price. You have spent weeks on figuring out your pricing methods and come up with strategy and tactics of pricing only to find out customers says your product is too expensive. Two Reasons why the customer would think that: 1: They don't have the money to pay 2: They think they are not getting enough Value Not having enough money to pay is just an excuse. Think about it. If you are selling a SaaS fashion product that costs $20 or $30 or $40 per month. A product that would help customer increase his business. $20-$40 is the cost of going out and getting 2 drinks in San Francisco. The customer clearly has the money to spend but they just want to haggle you for the price and spend that on drinks. Do you really want a client like that? But if they say, "they are not getting enough value," now that is something you need to pay attention to. Talk to and work with your customer and ask them what features they wished the product had, so they will pay for it? Get customer's buy-in and they add those features in the product but DO NOT reduce the pricing.
Views: 176 vishal kalia
Marketing Minute 096: “What is Penetration Pricing or Low-Price Strategy?” (Marketing Strategy)
 
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Penetration pricing. It occurs when you offer your product or service at a price that is low compared to the competition, typically with the goal of gaining more sales volume, new customers, and larger market share. The resulting high sales volumes also may help you reach certain economies of scale that can reduce your per-unit manufacturing or production costs. This type of pricing can work well when products in the marketplace are seen as commodities by at least some target audiences who do not perceive quality differences between brands. It also works well when there is high price elasticity of demand, meaning that slightly lower prices tend to result in much higher sales volumes. The disadvantage, or course, is that low prices also mean low per-unit contribution margins, which means that you’ll need those high sales volumes to cover your costs. But there is an advantage to those low margins: they can serve as a barrier to entry to other companies because, well, who wants to compete in a space where margins are already quite low? But the biggest disadvantage of a penetration pricing strategy? Pricing your product too low may result in perceptions that your product is of lower quality due to people’s experiences with price-quality correlations. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 10258 Anthony Miyazaki
Pricing Strategies in Marketing | Urdu / Hindi | Marketing Strategies
 
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Being a marketers you must know different marketing strategies to capture attention of consumer. In this video i am going to teach you different pricing strategies. Kindly Subscribe my channel. Learn with sir kawish. Thank you.
Views: 7879 Learn with Sir kawish
12 Pricing Models for Your Product
 
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Pricing models for your new product or startup. www.productdiscovery.com Take the full course at http://www.udemy.com/business-model-and-pricing-strategy/
Views: 11032 Product Discovery
Pricing Strategy: How to Price Your Product (in Retail, SaaS, Amazon)
 
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There is a DUMB pricing mistake that I see entrepreneurs often make when creating their product pricing strategy? I have made that mistake as well. In this video we are going to talk about how that mistake could be costing your thousands of dollars and How to Fix it. So you can learn from my mistakes. When Williams-Sonoma first introduced a home bread making machine for $275, sales were almost non-existent. But rather than abandon the product, the company brought in a marketing research firm which suggested they introduce a slightly better model that was priced a whopping 50% higher than the $275 model ~ $415 Amazingly, once the higher-priced machine was introduced, sales of the $275 model began to take off. What happened here? People who didn’t knew much about bread making didn’t knew how much that machine should cost to begin with. But providing 2 options, consumers were able to compare it with $415 and $275 and people picked $275 because psychologically it appeared to be “relatively better deal”. So, when creating your product pricing strategy, always remember two things: 1. Have multiple pricing tiers and use 1 tier just for making the other tier's more enticing. 2. Put the Highest tier first, so that Anchoring effect takes in to place and rest of the pricing appears comparatively cheaper to the user. If you have other pricing strategies, please do share in the comments so we all can learn from each other. thank you for your time -V
Views: 118 vishal kalia
Shopify Pricing For Profit Strategy
 
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More free training available here: http://bit.ly/TheDropoutMethodYT In this video I discuss my pricing strategy that has helped me make millions in sales on Shopify. Most people charge double or triple what they buy products for, that is completely wrong, watch as I explain the right way to do it. I will be posting more videos daily to make sure to subscribe and follow me on Facebook as well @ https://www.facebook.com/haimthedropout/
Views: 2325 Haim The Dropout
Marketing: Pricing
 
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Marketing: Overview of price and pricing.
Views: 34831 Brian K. McCarthy
Using Excel to Set Your Retail Prices
 
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In this video, you'll learn how to use some simple retail pricing strategies for Doba dropship products and how to set them up using Excel.
Views: 13875 Doba
Pricing & Business Strategy - Low cost & Differentiation
 
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Pricing & Business Strategy - https://stefano.tips/PricingStrategy Looking for Corporate Training in Strategic Design and Business Innovation? https://stefano.tips/Website Schedule a complimentary session: Strategic Design for organisations (30 minutes): https://stefano.tips/LetsTalk Online programmes on Strategic Design: https://stefano.tips/ContentPlatfrom Subscribe to Stefano's Blog: https://stefano.tips/Blog What is the relationship between the pricing point an organisation chooses for its products and its overall business strategy? Let's start by saying that to compete sustainably companies can adopt one of the following strategies: Low cost or Differentiation. The main challenge in developing a low-cost strategy is squeezing the costs of production to the bone. An organisation can do that by standardising and consequently automating the activities required to manufacture their products. McDonald's provides an excellent example of this. In the recent movie The Founder, you can see how Richard James "Dick" McDonald and his brother Maurice James "Mac" McDonald created a low-cost strategy in the food industry. The following slide shows how low-cost manufacturers despite selling their products at a reasonable price, can generate higher margins, therefore higher profits, by reducing the cost of production. The second type of strategy leading to sustainable competitive advantage is differentiation. Companies competing through a differentiation strategy produce premium products commanding higher prices which more than justify the increased cost of production. Creating a premium product frequently leads to increased cost of production for two main reasons: the quality of the raw material required, and more importantly the lack of standardisation and automation in the activities required for manufacturing the product. Premium car brands, e.g. Ferrari still outsourcing the productions of specific parts of their vehicles requiring the expertise and the art of local artisans; machinery can't easily replace these activities. The following slide shows how companies competing with a differentiation strategy can generate higher margins (despite increased prices) by commanding higher prices for their products. Competing purely on price is not a valuable business strategy. Not only cutting prices damage the company itself (reputation, brand, credibility) but also generates retaliations among competitors. In so doing fostering a destructive competition in the industry a contest in which no company can win. Stefano Messori is a Design Strategist and Corporate Trainer in the area of Creativity and Strategic Design for Business Innovation.
Views: 208 Stefano Messori
Pricing Strategies: Price Skimming
 
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In this short revision video we explain the concept of price skimming. Price skimming is a pricing strategy that involves setting a high price before other competitors come into the market. This is often used for the launch of a new product which faces little or now competition – usually due to some technological features. Such products are often bought by “early adopters” who are prepared to pay a higher price to have the latest or best product in the market.
Views: 2162 tutor2u
Use This Ninja Amazon Pricing Strategy to Beat Competitors
 
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Can You Outprice Your Competition with Higher Prices? Here is a Pricing Strategy Case Study You Don't Want to Miss! Nugget from AMPM PODCAST EP149 with Manny Coats and Norman Farrar See the full podcast episode at https://youtu.be/Ev5L4hucLR0 See more podcasts episodes at https://www.ampmpodcast.com/ Should you undercut your competitors with lower prices or add perceived value with higher prices? In this nugget from episode 149 of the AMPM Podcast, guest Norman Farrar shows Manny a case study that shows off a pricing strategy you must see to believe the results! Recommended Tools: https://www.ampmpodcast.com/tools-services/ Connect with us: https://www.facebook.com/groups/AMPMPodcast/
Views: 1148 AM/PM Podcast
Pricing Strategies (Principles of Marketing) | Lecture 9
 
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Pricing Strategies (Principles of Marketing) | Lecture 9. Subscribe this channel to get more knowledge,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Course Description: This course focuses on the needs of those who are preparing themselves for an exciting, rewarding, and enriching career in the field of marketing. The main aim is to provide students with issues and situations they can identify with while preparing themselves in gaining knowledge and insights in marketing. Much of the course work will be devoted to discussing these concepts with reference to practical examples and cases. A good balance between theory and practice will be maintained in presenting various concepts. Learning Outcomes: After the completion of this course students will be able to: 1. Understand and discuss the fundamental concepts of Marketing 2. Have a sound idea of the factors involved in marketing planning 3. Identify the roles carried out be different market players 4. Posses a theoretical awareness of basic marketing theories and models for decision making. Pricing Strategies: Topic Outcome: New-Product Pricing Strategies Product Mix Pricing Strategies Price Adjustment Strategies Price Changes
Views: 2688 Get Knowledge