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Marketing Mix: Product Strategy
 
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Product in the marketing mix or Product Marketing? Learn the difference and more in this video to build your marketing skills. * Differentiate between product and product marketing * Redefine product for the modern economy * Explain the components of product decisions * Make a case for leading with benefits * Identify the reasons products fail * Summarize support of quality product intros Watch the other videos in the playlist: https://www.youtube.com/playlist?list=PL6F365386C75BB026
Views: 18264 Soma Datta
The Marketing Mix - The product concept
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 17196 365 Careers
The Marketing Mix - Product distribution
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy discusses the distribution of a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Product distribution is probably the most difficult step to set up among the 4 Ps. Well, it takes a lot of time and significant energy to build and optimize a distribution channel. And we have to consider several factors that will influence our decision. The best distribution channel is the one that: Delivers a product that customers want. Delivers a product where customers want it. And allows customers to have the product at the right time. A product must be positioned where its target customers are likely to find it. A great-looking store, with prepared sales personnel, and optimal product placing can have a huge impact on sales. Great distribution channels deliver products at the right time. Nobody likes it when an item is out of stock or when there is a long waiting period for its delivery. Companies want to be efficient with the inventory they keep as it represents a cost. An optimized logistics flow can be beneficial for both customers and producers.
Views: 8557 365 Careers
Marketing Mix: Pricing Strategies
 
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Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 223721 Soma Datta
The Marketing Mix - Pricing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of Pricing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Pricing is the one variable a company can change overnight and see an immediate effect on revenues and profits. However, pricing decisions inconsistent with a firm’s competitive strategy can be dangerous, which is why companies should address the topic with much caution and attention. There are three important components we need to distinguish in this process. The amount a product costs to be produced, the price customers pay to buy the product, and the value they acquire from the product. If a company aims at cost leadership, then the focus will be costs (trying to keep them as low as possible). The company must offer a price slightly lower than the one offered by competitors. Conversely, if a firm’s strategy is differentiation, then the critical factor will be the value delivered to customers. Costs are not that important, as companies offering a differentiated product can charge more. So, pricing must be coherent with competitive strategy, although sometimes it is tempting to adjust prices to stimulate short-term gains of market share and increases of sales. Top-level managers have to stay focused on the big picture and make coherent decisions in line with the firm’s long-term strategy.
Views: 18440 365 Careers
Marketing Minute 056: “The 4 P’s of Marketing & the Marketing Mix” (Marketing Basics)
 
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The 4 P’s of Marketing were developed, way back in 1960 by Jerome McCarthy, as a way to give structure to what was then being called the Marketing Mix, which basically meant the tools that an organization uses to achieve its marketing objectives. What are the 4 P’s? Product is what the marketer offers to the buyer. It can be a physical good, a service being performed, or intangibles like prestige, excitement, comfort, etc. Price is what the marketer charges the buyer to receive the product. Usually, we think of price as a monetary cost, but price or compensation can involve a number of non-monetary costs as well, such as time, effort, or psychological discomfort. Promotion represents the communication efforts that marketers make to tell customers about their product offerings, and to facilitate the exchange of product for price. And Place which also is called “Distribution,” refers to how marketers get the product to the customers, hopefully as conveniently as possible. Although other approaches now exist, the 4 P’s of Marketing can still help you to provide structure to your marketing efforts. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 34796 Anthony Miyazaki
Product Mix - Marketing Management Video Lecture by Prof. Vijay Prakash Anand
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about Product Mix. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 13356 Marketing by Vijay
The Marketing Mix 101|The 4p's |How to create a marketing strategy!
 
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In this video we will be discussing the original 4p’s of the Marketing mix, Product, Price,place, Promotion. We will dive into the basics that you need to understand to create a successful marketing strategy. The 101 series:https://www.youtube.com/playlist?list=PLmfPVNFiaJwxjK5PQxipJH6yhpCne16fb Increase your workflow on Youtube through Tubebuddy: https://www.tubebuddy.com/Realistic Build your own Webshop with Shopify: http://bit.ly/RVShopify ----------------------------------------- "What is the goal of the channel & Who is the host" The channel is hosted by Ivan who has a background in business administration, marketing and is a entrepreneur with the goal to help you achieve your goals; in terms of business personal goals and fitness. The Realistic Viewer Channel dedicated in helping you :Understand, Deconstruct and progress with questions you have for Business, personal brand and much more. I will be uploading reviews, How to do's, podcasts, helpful tips and the process of youtube. My goal is to upload video's weekly. Subscribe for weekly video's if you have questions Feel free to contact me on my social media's. Subscribe: http://bit.ly/RealisticViewer Facebook: https://www.facebook.com/The-Realistic-Viewer Twitter: https://twitter.com/Purerealistic Instagram https://www.instagram.com/therealisticviewer/ ------------------------------------------------------------------------------------------------------------ Intro & outro song: The Jazz Piano "Royalty Free Music from Bensound" Other songs: ___ Gear Used to create the video & Amazon Links Camera FZ1000: http://amzn.to/2gRomNY XS Tripod:http://amzn.to/2gRefsB Lighting : http://amzn.to/2gRbB6l Irig mic Lav Two pack: http://amzn.to/2uj2G2l Manfrotto Phone Mount:http://amzn.to/2uiVMK7 Rode VMPR VideoMic Pro :http://amzn.to/2vV5eSb Full script: Marketing mix 101 In this video we will be discussing the original 4p’s. If you are interested in more marketing 101 video’s I have a full playlist discussing multiple topics and interest. Now Let’s get right into the video. The Marketing mix is the core element companies and entrepreneurs use to position their product find their target audience and formulate their strategy to promote their product. The original marketing mix consist of 4 elements. Price, Place, Product & Promotion. Let’s begin with product: The product refers to an item or service that satisfy the target consumer’s need or want. In your marketing mix you make marketing decisions on how to position your product. The design of your product, the level of quality of your product, high or low quality already shift the potential of your target audience. Furthermore, branding, packaging of your product services, so after service with the product, warranties, your policy on returns and the refresh rate of your product. So how often do you create a new version of your product. The second P price’s, and refers to the decisions made by the company and the physical and psychological cost that the consumer spends to acquire the product. The moment you are certain about your product, it is then time to create a price strategy, are you going to create a tier system for your product’s? Give your entire products one single price. Are you going to use allowances for your distributors, so are they able to discount your product to increase overall sales. Discounts for loyal customers, is the overall discount you create currently profitable compared to reoccurring customers. The third P we discuss is place which refers to channels and methods companies and brands use to reach their target audience as well as providing convenience for the consumer. Things to consider in your place strategy: Distibution locations, are you going to franchise your brand, the channels members that you want your products to be sold at. Remember that if your brand is targeted in a more premium niche that you could not sell your product in a discount store as it will lower the overall perception. Other things to consider the inventory storage, transport and the logistics. Then the final of the 4 p’s is promotion which explores your marketing communication strategy. So the advertising strategies, using online and offline strategies, where to promote how to promote at what time are you going to promote. The other things to consider in your promotion strategy ; are what is the overall message you want to present and the main aim of that message. Should it be, purchase the product, tryout or services, this product is what you need. And the message frequency how often will you communicate. For my channel for example it’s to communicate in a natural way and all communicate when I have new content for example. This was the marketing mix 101 a short introduction into the basics of the 4p’s if you have questions leave them down in the comment section below and if you want to learn about marketing be sure to check out my 101 series on the channel
The Product Mix | Hindi | Marketing topics
 
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Views: 36306 Intellectual Indies
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 239286 ThoughtCatalyst
Product - Development Stages
 
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This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 198874 Jason Richea
Marketing Mix: Price
 
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Marketing basics: the term ‘marketing’ actually covers everything from company culture and positioning, through market research, new business/product development, advertising and promotion, PR (public/press relations), and arguably all of the sales and customer service functions as well.
Skimming Strategy
 
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Skimming Strategy with pricing examples
Product Life Cycle (BBA, MBA, B.Com., M.Com.) Lecture by Ms. Surbhi Mathur.
 
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In this video lecture stages of product life cycle has been discussed. A product goes through various stages in its life such as: Introduction, Growth, Maturity & Decline. Thanks for watching and commenting. If you like our video you can Subscribe Our Youtube Channel here https://www.youtube.com/user/gurukpobiyanicollege?sub_confirmation=1 And You can also Subscribe to our Biyani TV Channel for quality videos about Fashion Lifestyle, Current affairs and many useful topics https://www.youtube.com/channel/UC50PUq-NO3Upw7XYsjwKQrA?sub_confirmation=1 Gurukpo.com is the fastest growing educational web portal where all kind of academic information/Notes are available free of cost. For more details visit http://www.gurukpo.com These Videos are produced by Biyani Group of Colleges Jaipur, a fastest growing girls college in India. Visit http://www.biyanicolleges.org Share, Support, Subscribe!!! Subscribe: https://goo.gl/3gBszC Youtube: https://goo.gl/cjbbuL Twitter: https://twitter.com/drsanjaybiyani Facebook: https://www.facebook.com/drsanjaybiyani/ Instagram: https://www.instagram.com/prof.sanjay... Website : http://www.sanjaybiyani.com http://www.biyanitimes.com You can Subscribe to our Biyani TV Channel for quality videos about Fashion Lifestyle, Current affairs and many useful topics https://www.youtube.com/channel/UC50P... Other Suggested Videos: https://www.youtube.com/watch?v=9GBjMbIYjyo https://www.youtube.com/watch?v=-WXxxR-Ry3E https://www.youtube.com/watch?v=zr46j40GgoI https://www.youtube.com/watch?v=NcDOot_Mm6I https://www.youtube.com/watch?v=GiaZLScAg4k https://www.youtube.com/watch?v=hCCBUC0T9lY https://www.youtube.com/watch?v=s71n7rGvv-w
Views: 145700 Guru Kpo
Pricing Strategy An Introduction
 
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An introduction to the subject of Pricing Strategy and an overview of some of the tools and theories available in connection with the determining of price of a product or a service. This video is aimed at marketing management students.
Views: 105407 Tine Wade
#29, Marketing mix, price mix and strategy( Class 12 Business)
 
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Class 12 business studies ... Marketing mix... Price mix..... Mind your own business video 29 Also watch my other channel for economics.. Economics on your tips..
Views: 152036 Mind your own business
Marketing Plan Sample - 5 Simple Steps to Market Any Business
 
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Marketing Plan Sample https://successwithtyson.com/3-steps-attraction-webinar?utm_content=yt-marketing-plan-sample Mоѕt Pорulаr Marketing Plan Sample: Imроrtаnt Cоmроnеntѕ In оrdеr fоr уоur buѕіnеѕѕ tо ѕuссееd, уоu nееd tо mаrkеt your product іn the mоѕt еffесtіvе wау роѕѕіblе. But before thіѕ саn bе done, you will nееd a vеrу іmроrtаnt mаrkеtіng tооl іn thе fоrm of thе mоѕt popular mаrkеtіng рlаn ѕаmрlе. While mаnу business еxреrtѕ саn еаѕіlу рrоvіdе уоu wіth thіѕ, іt is ѕtіll уоur responsibility to know thе соmроnеntѕ оf thе most рорulаr mаrkеtіng рlаn sample. Sо, here thеу are: Thіѕ іѕ probably one оf thе mоѕt іmроrtаnt components оf a mаrkеtіng sample рlаn as it dictates hоw уоu wіll start wіth уоur рlаn. Mаkе sure that thе most рорulаr mаrkеtіng ѕаmрlе рlаn thаt уоu have chosen contains уоur tаrgеt market and іt ѕhоuld be аѕ dеtаіlеd as роѕѕіblе. If you have a rеѕtаurаnt business, іt іѕ a must that the mаrkеtіng sample plan states thе сuѕtоmеrѕ you аrе аіmіng fоr. Yоu саn tаrgеt fаmіlіеѕ wіth kіdѕ, couples, оr tееnаgеrѕ. Thе Fосuѕ оf Yоur Prоduсt in your Marketing Plan Sample Onсе you hаvе already ѕеt thе fосuѕ оf your market, іt іѕ nоw time tо dеtеrmіnе the focus оf уоur рrоduсt. For еxаmрlе, you wаnt tо fосuѕ оn fаmіlіеѕ with kids, thеn, it іѕ a must that уоu mаkе your menu affordable and you need to serve thеm ԛuісklу. So the first two steps of your marketing plan sample involve Identifying your product Benefits and Identifying your target audience. Marketing Plan Sample Dеtаіlѕ аnd Stаtіѕtісѕ After you hаvе successfully determined thе focus of уоur mаrkеt аnd thе focus of your рrоduсt, you саn nоw bасk it up wіth dеtаіlѕ аnd statistics. Mаnу mаrkеtіng ѕаmрlе рlаnѕ will deceive you wіth thеіr flоwеrу wоrdѕ, but іt іѕ іmроrtаnt thаt you gо bу thе mоѕt рорulаr mаrkеtіng plan ѕаmрlе ѕо thаt уоu can be assured оf gооd rеѕultѕ. It muѕt contain сеrtаіn рrоgrаmѕ, tасtісѕ аnd dеtаіlѕ, including ѕоmе ѕtаtіѕtісѕ оn hоw уоur рrоduсtѕ аrе fаrіng іn thе mаrkеt. Yоur marketing ѕаmрlе plan muѕt соntаіn rеturn vіѕіtѕ, сuѕtоmеr reviews, dіnnеrѕ ѕеrvеd аnd mаrkеtіng mеѕѕаgе, аmоng оthеrѕ. Revisions to your Marketing Plan Sample Starting a buѕіnеѕѕ is nоt a ѕіmрlе сhоrе аѕ it rеԛuіrеѕ соmрlеtе dеdісаtіоn аnd оf соurѕе, саріtаl whісh is your hаrd-еаrnеd mоnеу. And ѕо, іt іѕ a muѕt that you rigorously gо thrоugh your mаrkеtіng рlаn ѕаmрlе before finally implementing іt. You need tо rеvіеw and rеvіѕе your marketing plan sample. You nееd tо mеаѕurе results and track реrfоrmаnсе. In thіѕ wау, уоu саn еnѕurе the еffесtіvеnеѕѕ оf thе mоѕt рорulаr marketing рlаn ѕаmрlе that уоu hаvе uѕеd. When уоu believe that еvеrуthіng іѕ nоw good tо go, уоu can аlrеаdу рrераrе fоr the opening of your business. Be sure to continue your research on an effective marketing plan sample http://www.youtube.com/watch?v=mjrguLMxIf0
Views: 351512 Tyson Zahner
Marketing Plan: How to Get Started
 
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Marketing plans can seem daunting when you don't know where to start. This video is the first in a series to help you beat writer's block and begin your marketing project or initiative. To download the slides and some resources mentioned in the video, visit http://www.sophia.org/starting-your-marketing-plan-tutorial?playlist=principles-of-marketing
Views: 353249 Soma Datta
Marketing lecture in hindi - features of product policy lecture 29
 
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For Govt. Exam Prep Visit :- http://kicx.in/ welcome to aasaanhaina.com. Dear viewers this site provide free education video.
Views: 2978 Aasaan Haina
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1484159 Brian Tracy
PRODUCT DECISIONS
 
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Views: 9152 IIMTS FZE
Marketing: Pricing
 
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Marketing: Overview of price and pricing.
Views: 37010 Brian K. McCarthy
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
What is a Marketing Plan? | How to Create a Marketing Plan
 
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5 Steps to Create a Marketing Plan A good marketing plan spells out all the tools and tactics you’ll use to achieve your sales goals. Let’s see how we can create an effective marketing plan that works best. 1. Situation Analysis- This section defines your company and its products or services. Make a brief overview of your company’s strengths, weaknesses, opportunities and threats. 2. Describe your target audience Develop a simple profile of your prospective customers. You can describe prospects in terms of demographics—age, sex, family composition. It will help in media and public relations campaigns. 3. List your marketing goals What do you want your marketing plan to achieve? Make a short list of goals and keep checking it what you have achieved and what you’ll have to achieve. 4. Develop the marketing communications strategies and tactics It’s time to detail the tactics you’ll use to accomplish your goals. For tactics section, outline your primary marketing strategies, then include a variety of tactics you’ll use. 5. Set your marketing budget Marketing is absolutely essential to the success of your business. You’ll need to devote a percentage of projected gross sales to your annual marketing budget. Tags : Marketing Plan: How to Get Started, 5 Simple Steps to Marketing plan for Any Business How to Create a Marketing Plan Marketing Planning Process How To Make a Marketing Plan 5 Principles of Marketing Strategy How to Create a Marketing Plan - A Step by Step Guide How to Write a Strategic Marketing Plan Small Business Marketing : Creating a Marketing Plan importance of marketing plan What is a Marketing Plan? How to Create an Effective Business Marketing Plan Developing a marketing plan What Is a Marketing Plan and Its benifits?
Views: 16277 Weekly Marketing Tips
The Penetration Pricing Strategy
 
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Penetration pricing is a common pricing strategy used by businesses. To employ effective penetration pricing, businesses start by offering a product at a low price point. By doing so, the business is hoping to attract new customers and increase its share of the market. Once the business has increased its market share, it will slowly begin to increase prices to a point where they can offer the product in a profitable manner. To learn more about penetration pricing, as well as the conditions that need to exist for the strategy to be effective, watch the following video. Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P
Distribution Strategy - An Introduction
 
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An introduction to the subject of Distribution Strategy and an overview of some of the tools and theories available in connection with determining the Place (Distribution Channel) of a product or a service. This video is aimed at Marketing Management students.
Views: 98464 Tine Wade
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1382717 Evan Carmichael
Elements of Marketing Mix 2 Pricing Class XII Business Studies by Ruby Singh
 
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For the first time in INDIA, textbook in Economics, Accountancy & Business Studies with FREE Video Lectures by Eminent Authors/Subject Expert. To buy books visit www.goyal-books.com To view FREE Video Lectures visit www.goyalsOnline.com/commerce About the Book » Written strictly according to the latest syllabus prescribed by the CB.S.E., New Delhi. » Up-to-date study material provided by using the latest available data. » Elaborate explanation of the concepts. » Summary (Points to Remember) given at the end of each Chapter. » Numerical Problems from previous years' question papers incorporated and solved in the respective Chapters. » Methodology of solving typical numerical problems given wherever necessary. » Methodology of drawing typical diagrams given wherever necessary. » Comprehensive Exercises given at the end of each Chapter. » Sample Question Paper given at the end of the book. » Multi-disciplinay Problems given at the end of the books. » Video lectures on each topic with replies to queries for better and clear understanding of the concepts by the Author/Subject Matter Expert. Benefits of Video Lectures » Easy to access anytime: With video lectures, students can learn anywhere from their mobile devices: desktops, laptops, tablets or smartphones. » Students learn when they are primed to learn. » Students can pause, rewind and replay the lecture. » Eases the distraction of having to transcribe the lectures. » Self-paced learning: Students can follow along with the lecture at their own pace, going more slowly or quickly » Bookmarking: Students can bookmark the point where they're up to in the video so they can easily return and continue watching the lecture at a later point. » Searchability: Students can easily search through the lecture to find the required sub-topic they need, without having to rewind and fast forward throughout the video. » Greater accuracy: Students will understand the lecture better and can make sure that they have not misheard anything. » Facilitates thinking and problem solving: It improves research skills, collaborative working, problem solving, technology and organisational skills.
Product Life Cycle and Marketing Mix Explained
 
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This BeeBusinessBee video looks at the concept of the Product Life Cycle and how this can be linked to the marketing mix. This video will explore how the use of the marketing mix will change depending on where in the product life cycle a product is found. You can find more business resources online at; www.beebusinessbee.co.uk
Views: 1347 Bee Business Bee
What is the Marketing Mix?.mp4
 
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http://www.YourMarketingProfessor.com. Video provides an introduction to what is the Marketing Mix and the 4Ps. It is intended for marketing and business students or anyone interested in learning about the foundations of Marketing. For more information, including lessons on internet and social media marketing, visit YourMarketingProfessor.com. What is the Marketing Mix script: In this lesson we are going to talk about what is the marketing mix. The Marketing Mix at a basic level is simply an organizational framework. It is a framework that helps marketers to consider all aspects needed to satisfy customer needs. One of the most commonly used marketing mix frameworks is referred to as the 4Ps. The 4Ps are made up of Promotion, Price, Product and Place. As you can see each of these subcategories begins with a P -- hence the name the 4Ps. As mentioned, the marketing mix is an organizational framework. So, what this is saying is that we as marketers have to look at each one of these subcategories in detail to develop a comprehensive overall strategy. In-other-words, If you have the best product in the word, but you don't have appropriate pricing, promotion (or communication) and place (or distribution) strategies to go along with your product strategy, the product probably won't be successful. And, visa versa. In a future video we will discuss what specific issues are included in each of the 4Ps. Another way to think about the marketing mix or the 4Ps is that these are the levers that marketers can control or adjust to satisfy customers. These are the things that we have control over to compete against other companies for customers. Since we have control over these issues, these are sometimes referred to as the controllable variables. This means that the terms marketing mix, 4Ps and controllable variables are often used interchangeably. So, how do we know how to adjust the 4Ps? The answer to that question lies in the target market. By understanding the target market, we can make educated decisions about how to best adjust each of the 4Ps to satisfy their needs. All of the 4Ps must work together to support our overall positioning. We will be discussing positioning in a future video. One final point to note is that the 4Ps is just one of the possible marketing mix frameworks. Other instructors, authors, textbooks, and industry professionals might use slightly different terminology. For instance Place is sometimes referred to as the distribution strategy. And, sometimes people use a fifth category titled service (which in the 4Ps is included under Product). But, the underlying concept remains the same regardless of the ultimate terms or specific categorization. The object remains the same -- to provide a framework to help us as marketers to make sure we are considering all aspects needed to develop an overall workable and comprehensive strategy. In-other-words, it helps us to not forget any details. This concludes are lesson on What is the Marketing Mix. For more information watch the next video or visit yourmarketingprofessor.com.
Views: 78214 YourMarketingProf
कैसे खिंचा चला आता है Customer! | 7 Marketing Strategies | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra Talks about 7 Marketing Strategies through which your customer will come to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
The Price Skimming Strategy
 
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Price Skimming is a common pricing strategy used for new products. Employing price skimming involves setting a high initial price, which helps a business recover the costs associated with developing and marketing the product. Although price skimming can be used in a variety of industries, it's commonly seen in consumer electronics, including: smartphones, video game consoles, and tablet computers. Learn more about price skimming, and the conditions that need to exist for this pricing strategy to be effective, in this video. Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P
Philip Kotler: Marketing Strategy
 
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Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. www.londonbusinessforum.com
Views: 687204 London Business Forum
marketing lecture in hindi - product policy lecture  28
 
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For Govt. Exam Prep Visit :- http://kicx.in/ welcome to aasaanhaina.com. Dear viewers this site provide free education video.
Views: 1696 Aasaan Haina
What is the Best Marketing Strategy of All Time?
 
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Bizversity is the Technology and Media spin-off of the highly successful business education company, Business Blueprint. At Bizversity our mission is to grow the people that move the world forward. Because business people change things. They learn, they create, they build, they disrupt. And when they do, they influence the people around them and the world becomes a better place. So if you are an entrepreneur, business leader, manager, executive or startup, go to our website and claim your free account today: https://bizversity.com/YTWC8 In terms of our product, quite simply, we've built the world's best business training and we have made it simple and easy for you to access. Often described as the 'Netflix for Business', Bizversity gives you direct access to over 1,000+ TV-Quality videos, which have been produced by over 250+ leading business experts from around the globe. Plus, because Bizversity is an App that works on all smartphones, tablets and TVs, our entire content library is available to you on-demand, anywhere, anytime. For a full list of benefits and to claim your free account, go to: https://bizversity.com/YTWC8 Should you require any further support, or to discuss content, media, partnership or enterprise opportunities, email: help[at]bizversity.com. So don't delay, click on the link below and start your journey today: https://bizversity.com/YTWC8 Also, subscribe to our YouTube Channel now and be the first to know about new content and exclusive offers: https://bizversity.com/ytSubscribe And finally connect with us on Social Media and let Bizversity help you grow your business: Facebook ▶ https://www.facebook.com/BizversityApp Twitter ▶ https://twitter.com/bizversity Instagram ▶ https://www.instagram.com/bizversity Linkedin ▶ https://www.linkedin.com/school/7794973/ Flickr ▶ https://www.flickr.com/photos/bizversity
Views: 88051 Business Blueprint
Secret Formula of Sales and Marketing  | Consumer Behaviour  | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Pricing:-  meaning,objective, methods and strategy in hindi
 
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Thank you friends to see my video Plz like subscribe and share my video and connect with me through Facebook page Fb Page :- https://www.facebook.com/Only-for-commerce-student-366734273750227/ You can also connect me with my email Email address is:- [email protected]
Views: 18029 study with chanchal
Pricing Strategies in Marketing | Urdu / Hindi | Marketing Strategies
 
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Being a marketers you must know different marketing strategies to capture attention of consumer. In this video i am going to teach you different pricing strategies. Kindly Subscribe my channel. Learn with sir kawish. Thank you.
Views: 9706 Learn with Sir kawish
How to Market a Business (Tamil)
 
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how to Market a Business, how to Market my business, how to Market your business Tamil, Small business idea tamil Content: 7 Marketing Strategy to do market your business 1. Direct Marketing 2. Passer By Walk Ins 3. Customer Satisfaction 4. Design A Website for your Business 5. Local Directory Submission 6. Social Media Business page Creation 7. Search Engine Optimization and Search Engine Marketing
Views: 112653 Viyabari
Pricing Strategies
 
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Pricing Strategies
Views: 150490 Thompson VSE
Why You Should Know the Difference Between Push and Pull Marketing
 
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Follow our channels: Twitter: https://twitter.com/WhiteSharkMedia Facebook: https://business.facebook.com/WhiteSharkMedia?business_id=973789562652813 LinkedIn: https://www.linkedin.com/company/2039441 Instagram: https://www.instagram.com/white.shark.media/ Google+: https://plus.google.com/+Whitesharkmedia/posts _________________________________ Transcription: There are a lot of marketing channels you can explore. Which one will fit your strategy best? Hi everyone, my name is Ximena, and today I will be talking about push and pull marketing, and how knowing the difference can help you shape your overall marketing strategy. There is no secret push and pull formula, but knowing the difference can help you determine how they interact together and let you know if you need a little bit more pushing or a little bit more pulling in your strategy. Push marketing is interruptive. When businesses use push marketing, they try to get a message across potential customers without them knowing if they have a desire or a need for it. A good example of push marketing could be a video ad that prevents you from watching that "Charlie bit my finger" clip on YouTube. Then think, "Is this the best way to reach my set of current or potential customers?" Now, by any means am I trying to say that push marketing is negative because of its interruptive nature. However, you do need a little bit more resources, because it can include efforts like TV or print, which are more expensive, and will not necessarily produce long-term effects. On the other hand, pull marketing may appear as a response whenever your customers are looking for your product or service. So in other words, the purpose of pull marketing is to foster the demand for what you have to offer. A great example of pull marketing is optimizing your website for search engines through SEO, which will ease the process of potential customers to find you when looking for your product. Running a search campaign through AdWords or Bing is also a pull strategy that can bring qualified traffic to your site. Pull marketing is usually easier to track and very cost-effective. For instance, you could set up a PPC campaign, set a monthly budget, and not have to spend one more penny than that. Truth is, when it comes to marketing, you are always doing a little bit of pushing or a little bit of pulling. So, is running a PPC campaign that targets your niche audience the best way to go? Or is running a Yellow Pages ad your solution? You can be the judge of that now that you know the difference between push and pull marketing. And that's it. If you want to learn more tips like this, check our YouTube channel, or find our blog at whitesharkmedia.com.
Views: 27879 White Shark Media
b2b product policy
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 235 Janeth Camacho
Pricing Strategies: Penetration Pricing
 
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In this short revision video we explain the concept of penetration pricing. You often see the tagline "special introductory offer" – the classic sign of penetration pricing. The aim of penetration pricing is usually to increase market share of a product, providing the opportunity to increase price once this objective has been achieved. Penetration pricing is the pricing technique of setting a relatively low initial entry price, usually lower than the intended established price, to attract new customers. The strategy aims to encourage customers to switch to the new product because of the lower price. Penetration pricing is most commonly associated with a marketing objective of increasing market share or sales volume. In the short term, penetration pricing is likely to result in lower profits than would be the case if price were set higher. However, there are some significant benefits to long-term profitability of having a higher market share, so the pricing strategy can often be justified. Penetration pricing is often used to support the launch of a new product, and works best when a product enters a market with relatively little product differentiation and where demand is price elastic – so a lower price than rival products is a competitive weapon.
Views: 2860 tutor2u
Pricing Strategies - How to price a product
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ Eduardo Orellana: "Hi +Evan Carmichael I have a question for you, what happens if you've found a product or service that people need and it is extremelly valuable but are having a hard time deciding how much to charge people for it? "
Views: 79686 Evan Carmichael
The Product Life Cycle Explained
 
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Learn more about the Product Life Cycle on the free tutor2u website: https://www.tutor2u.net/business/reference?q=product+life+cycle This short revision video introduces and explains the theoretical concept of the product life cycle.
Views: 126378 tutor2u
Marketing-Mix - Grundbegriffe der Wirtschaft ● Gehe auf SIMPLECLUB.DE/GO
 
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WERDE EINSER SCHÜLER UND KLICK HIER: https://www.thesimpleclub.de/go WERDE EINSER SCHÜLER UND KLICK HIER: https://www.thesimpleclub.de/go Der Marketing­-Mix bestimmt wie ein Produkt vermarktet wird. Mit der optimalen Kombination von Marketing Instrumenten (die vier Ps) soll sich perfekt im Markt positioniert werden. Wenn dich das Ganze nur verwirrt, dann schaut das Video. Hol dir unsere App: http://on.thesimpleclub.de Kategorie: Grundbegriffe Hier kommst du direkt zum nächsten Video: http://bit.ly/290UE13 Checkt auch mal unsere Partner von MLP financify: https://www.youtube.com/MLPfinancify » ALLE KANÄLE Wirtschaft: https://www.thesimpleeconomics.de Mathe: https://www.youtube.com/TheSimpleMaths Biologie: http://www.thesimplebiology.de Physik: http://www.thesimplephysics.de Chemie: http://www.thesimplechemics.de » MEHR VON UNS Twitter: http://www.twitter.com/thesimpleclub Facebook: http://fb.thesimpleclub.de Alex auf Instagram: http://alex.thesimpleclub.de Nico auf Instagram: http://nico.thesimpleclub.de » WAS IST THE SIMPLE CLUB? Wir sind der Meinung, dass Bildung Spaß machen muss. Deswegen bieten wir dir auf 5 Kanälen die beste und unterhaltsamste Nachhilfe die du im Netz finden kannst: Und das in Mathematik, Biologie, Chemie, Physik und Wirtschaft! In verschiedenen Kategorien und Schwierigkeitsgraden bereiten wir dich auf deine Prüfung vor. Egal ob Schüler oder Student, ob jung oder alt, bei uns findet jeder die passenden Videos. Und das Beste: TheSimpleClub ist und bleibt komplett kostenlos! » CREDITS Ein Konzept von Alexander Giesecke und Nicolai Schork Geschrieben von: Jannik Heuer Visuelle Konzeption: Denis Stahlbaum Sprecher: Alexander Giesecke
Views: 203776 TheSimpleEconomics

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