Home
Search results “Product market definition in marketing”
Marketing: Segmentation - Targeting - Positioning
 
09:13
For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 254022 tutor2u
What is RELEVANT MARKET? What does RELEVANT MARKET mean? RELEVANT MARKET meaning & explanation
 
06:44
What is RELEVANT MARKET? What does RELEVANT MARKET mean? RELEVANT MARKET meaning - RELEVANT MARKET definition - RELEVANT MARKET explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ In competition law, a relevant market is a market in which a particular product or service is sold. It is the intersection of a relevant product market and a relevant geographic market. The European Commission defines a relevant market and its product and geographic components as follows: 1. A relevant product market comprises all those products and/or services which are regarded as interchangeable or substitutable by the consumer by reason of the products' characteristics, their prices and their intended use; 2. A relevant geographic market comprises the area in which the firms concerned are involved in the supply of products or services and in which the conditions of competition are sufficiently homogeneous. The notion of relevant market is used in order to identify the products and undertakings which are directly competing in a business. Therefore, the relevant market is the market where the competition takes place. The enforcement of the provisions of competition law would be not possible without referring to the market where competition takes place. The extent to which firms are able to increase their prices above normal competition levels depends on the possibility for consumers to buy substitute goods and the ability for other firms to supply those products. The fewer the substitute products and/or the more difficult it is for other firms to begin to supply those products, the less elastic the demand curve is and the more probable is to find higher prices. For all these reasons it is necessary to define the relevant markets for the different cases which fall under the Law. The relevant market contains all those substitute products and regions which provide a significant competitive constraint on the products and regions of interest. An interesting guiding principle provided by Bishop and Darcey (1995) states that a relevant market is something worth monopolising, in the sense that the relevant market includes all the substitute products and therefore control of that market would allow the monopoliser to profitably increase the prices of the products to the monopoly level. This can only be possible if the products in this "market" are not subject to significant competitive constraints by products outside that market. In the United States, there exist a set of merger guidelines—written by the Antitrust Division of the Department of Justice (DOJ) and the Federal Trade Commission (FTC)—which specify methods for analyzing and defining markets. Since 1980, the DOJ and the FTC have used these guidelines to convince courts to adopt a more explicitly economic approach to antitrust policy. A relevant market comprises a product or group of products and the geographic area in which these products are produced and/or traded. Therefore, the relevant market has two components: the product market and the geographic market. The relevant product market is determined according to three criteria: 1. Demand-side substitution. 2. Supply-side substitution. 3. Potential competition. Demand-side substitution takes place when consumers switch from one product to another in response to a change in the relative prices of the products. If consumers are in a position to switch to available substitute products or to begin sourcing their requirements from suppliers located in other areas, then it is unlikely that price increases will be profitable. Therefore, it is necessary to progressively include in the relevant market the products to which consumers would most likely switch in response to a relative price rise, repeating the exercise at each stage until a collection of products is reached that is worth monopolising. When examining the likely responses of consumers, it is the response of the marginal consumer, not the average consumer which is important. Therefore, a small but significant number of consumers (generally 5 to 10 percent) switching to another product when there is a price increase is considered a sufficient condition for both goods to be defined as forming part of the same relevant market. Therefore, the existence of a group of consumers who would never switch in response to a relative price increase is not by itself sufficient to conclude that the relevant market should be defined narrowly.....
Views: 1783 The Audiopedia
Marketing: Positioning, Differentiation, and Value Proposition
 
09:11
An overview of marketing positioning, differentiation, and value proposition
Views: 70855 Brian K. McCarthy
What Is Product Marketing?
 
01:25
What Is Product Marketing? Author: Driftt Download: http://adf.ly/1eSOou A look at the roles and responsibilities of product marketing and a clear definition of where product marketing fits inside of an organization. Get the only weekly email focused on marketing to customers. What Is Product Marketing? 2. You’ve heard about it. You know a Product Marketer. 3. It’s kind of hard to explain what product marketing is. Pro Tip: Try this search whenever you want to feel confused. 4. That’s probably because product marketing is one of the few job functions that touches product, marketing and sales. 5. Or maybe because this is the top definition... 6. Here’s what product marketing is and what product marketers do. 7. PS. Get the only weekly email that’s focused on marketing to customers right here. 8. Let’s start with the typical marketing funnel. 11. Product Marketers are doing things like writing positioning and messaging for products and new features. 12. And thinking about how to drive demand and usage of those products and features. 13. But they’re also thinking about the competitive landscape and the market. 14. And how to help the sales team sell more and close more deals. 15. Product Marketers are focused more on marketing to customers than prospects and leads. 16. Or, in the words of some people who are passionate about 17. VP Marketing, HubSpot Product Marketing sits right at the intersection of the product team. Our job is to bring products to market. That includes everything from setting the positioning and messaging, to running product launches, to making sure the sales team understands how to talk about the product and making sure customers understand how to use it. 18. Co-Founder of Crazy Egg and KISSMetrics Product Marketing is the art and science of conveying to people what your product can do for them with the goal of engaging, converting and retaining. 19. Co-Founder, NextView Ventures Former Product Marketer at EBay Product Marketing is about understanding what people want so that you can so you can make your product great. 20. Director of Growth, I Will Teach You To Be Rich, Former Director of Growth, KISSMetrics Product Marketing is the art of creating desire for your product and understanding your customers so deeply that you can answer two critical questions for them: Why your product and why now? 21. Chief Revenue Officer, Constant Contact Product Marketing is responsible for developing the unique value proposition of a company’s offer(s) and then helps bring that value prop to life by enabling all of the company’s channels. The cornerstone of developing the value prop revolves around understanding a company’s potential buyers and the unique needs addressed by the company’s offerings. 22. And even though everyone’s definition is a little different, one thing is crystal clear. Make sure to subscribe to my channel if you liked the video! Music Supplied by Tobu: Artist Name: Tobu - Higher Video link: https://www.youtube.com/watch?v=blA7epJJaR4 Download for FREE: http://7obu.com/downloads LISTEN on Spotify: http://open.spotify.com/track/5V4DSf3... BUY on iTunes: https://itunes.apple.com/us/album/hig...
Views: 10047 Biness
Marketing: The Market Positioning Map
 
05:41
The market or positioning map is way of assessing the competitive position of brands and businesses based around two chosen dimensions. This short video explains and illustrates the concept. Check out more revision resources on marketing from Tutor2u: https://www.tutor2u.net/business/collections/marketing
Views: 30734 tutor2u
Steve Jobs' amazing marketing strategy - MUST WATCH
 
07:08
Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1410311 Evan Carmichael
The Circular Flow Model of a Market Economy
 
12:37
By this point in your course you may have learned the definition of a market: A place where buyers and sellers meet to engage in mutually beneficial exchanges. But what is a market economy? Two basic types of markets exist in any market economy: resource markets and product markets. The exchanges that take place in these markets benefit both the households and the firms that engage in exchanges. This lesson will introduce the circular flow of money, resources and goods and services in a market economy. We will examine how resources flow from households to firms, and goods and services from firms to households. We will also seek to explain why individuals are willing to engage in the exchanges that characterize the market system. Want to learn more about economics, or just be ready for an upcoming quiz, test or end of year exam? Jason Welker is available for tutoring, IB internal assessment and extended essay support, and other services to support economics students and teachers. Learn more here! http://econclassroom.com/?page_id=5870
Views: 318037 Jason Welker
12. Market Segmentation - Marketing Lecture by Prof. Vijay P Anand
 
05:36
"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT
Views: 83246 Marketing by Vijay
1. What is Marketing - Marketing Lecture by Prof. Vijay Prakash Anand
 
07:12
"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT 1. What is Marketing? Marketing as a term is widely used in the management of a business and in our day-to-day life. The history of marketing dates back to the beginning of civilisation. It started with the barter system and when the volume of business grew up; traders came into existence. With the industrial revolution happening in the late 18th and early 19th century, the business expanded manifold. Again with the subsequent progress in transportation and communication system, the business grew across the borders of a country. In the Indian context, the Kautilya’s famous book ‘Arthashastra’ talked about the relationship between the sellers and buyers. It also dealt with the earnings of the traders. Marketing as a topic first appeared in the first half of the 20th century, with reference to distribution. The process of distribution and the determination of price through the demand and supply paved the way for studies in marketing. That’s why economics is known as the mother of marketing. In the early stage, marketing was also known for selling and advertising only. But subsequently with the development of marketing as a management study, it got the right place it deserved through the various principles and theories. Marketing is all about identifying and meeting human and social needs and that too in a profitable way. Ultimately, the objective of any business activity is to make profits. In a simpler way, Philip Kotler has defined Marketing in terms of CCDVTP, which means creating, communicating and delivering value to the target market at a profit. The most definitive definition for Marketing comes from American Marketing Assocuiation (AMA). AMA defines Marketing as: ‘Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.’ ................................................................................................ Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyvijay Please send your queries, feedback and suggestions on [email protected]
Views: 449980 Marketing by Vijay
What is Market Research? What is Marketing Research?
 
13:07
How do you define "Market Research"? What about "Marketing Research"? Are they the same...or meaningfully different? Using 4 definitions from published sources, let's take a look and decide for ourselves. In this video, Kathryn uses examples related to product positioning and customer loyalty to see which phrase is most accurate. Disagree with her take? Great! Add your comment, or definitions, in the comments.
4 levels of Market Competition | Understand the User | App Marketing | Udacity
 
01:42
Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program! ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­--------------------------------------------------- Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products. ----------------------------------------­--------------------------------------------------- App Marketing: Your First 1,000 Users & Beyond ----------------------------------------­--------------------------------------------------- ►►► http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- ● What's in the course? Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them. This covers research, planning, execution and most importantly how to grow your user base. ● Why take this course? You’re going to come up with a plan to acquire users and grow! By the time you’re done, you will have a robust marketing plan, including a slide deck with a description of your value to your customers, how you stack up against competitors, who your target audience is, and to grow your customer base. ----------------------------------------­---------------------------------------------------- Course Syllabus; App Marketing Lesson 1: Understand the User Learn to define and create a targeted marketing plan for specific user segments. Analyze your competitive advantages and disadvantages through market segmentation and the five level of market competition and learn how to position your product. Conduct competitive analysis in order to create your unique value proposition. Lesson 2: Pre-launch Create marketing goals in order to focus your marketing plan. You’ll start thinking about your distribution plan and consider what keywords work best for your goals. You’ll also create the materials to help prepare you for launch and learn about your app listing page. Finally, you’ll learn about the beta-testing community, beta-testing groups, and prepare your landing pages. Lesson 3: Launch! Prepare, launch, execute, and gain your first users. You’ll outline a go-to-market strategy and gain the know-how to execute on it. You’ll learn SEO (search engine optimization) and ASO (app store optimization) skills as well as growth hacking tips to get your first 1000 users. Lesson 4: Customer Acquisition Learn about paid and free customer acquisition methods from AdWords, social marketing, email marketing and more. Lesson 5: Measurement Fundamentals Learn to use data to iterate and optimize your marketing plan. ----------------------------------------­--------------------------------------------------- ►►►http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- Tech Entrepreneur Nanodegree Our Tech Entrepreneur Nanodegree program teaches you the skills you need to create your own revenue-generating app, and build a successful business around it. You’ll learn to succeed the Silicon Valley way! ----------------------------------------­---------------------------------------------------- ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­---------------------------------------------------- Udacity | Google | Tech Entrepreneur Nanodegree | App Marketing | Understand the User | Pre-Launch | Launch | Customer Acquisition | Measurement Fundamentals
Views: 9996 Udacity
What is MARKET PENETRATION? What does MARKET PENETRATION mean? MARKET PENETRATION meaning
 
13:31
What is MARKET PENETRATION? What does MARKET PENETRATION mean? MARKET PENETRATION meaning - MARKET PENETRATION definition - MARKET PENETRATION explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Market penetration refers to the successful selling of a product or service in a specific market, and it is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. Market penetration is the key performance metric for a business growth strategy stemming from the Ansoff Matrix (Richardson, M., & Evans, C. (2007). H. Igor Ansoff first devised and published The Ansoff Matrix in the Harvard Business Review in 1957, within an article titled "Strategies for Diversification". The grid/matrix is utilized across businesses to help evaluate and determine the next stages the company must take in order to grow, and the risks associated with the chosen strategy. With numerous options available, this matrix helps narrow down the best fit for your organization. This strategy involves selling current products or services into the existing market in order to obtain a higher market share. This could involve persuading current customers to buy more and new customers to start buying or even converting customers from their competitors. This could be implemented using methods such as competitive pricing, increase in marketing communications or utilizing reward systems such as loyalty points/discounts. New Strategies involve utilizing pathways and finding new ways to improve profits, increase sales and productivity, in order to stay relevant and competitive in the long run. Market penetration, although it can be performed throughout the business's life, it can be especially helpful in the primary stages of set up. It helps establish the businesses current station and which direction it needs to expand in to achieve market growth. Successful outcomes stem from careful monitoring by key staff and leaders. Timing is key to a successful market growth; this can be dependent on the overall market welfare, the business's competitors and current events. Questions, brainstorming and discussions can help distinguish whether it is the best time for market growth. These can include questions surrounding market share increases or decreases. Sales can be declining but shows opportunity for the business, it could be the perfect time to make alterations so as to grow market share. Market penetration can also be helpful when sales are proving to slow down, customers often need to be re-introduced to a company or reminded why they need your company's goods/services. With the consumers attention span becoming less and less, organizations need to constantly keep on top of competitors to stay relevant. Some factors of market penetration are holding costs, advanced inventory management practices and technology (e.g. ongoing replenishment and vendor managed inventory), supply chain problems and economies of scale (e.g., Chang and Lee 1995, Chen et al. 2005, Gaur and Kesavan 2005, Gaur et al. 2005, Hendricks and Singhal 2005, Huson and Nanda 1995, Lieberman et al. 1996). Market penetration, market development, and product development together establish market growth for a company. Overall the major growth opportunities they implement, attempts to peak sales through stressing current products in present markets and present products in new markets. This includes developing new products for existing markets, subsequently. It is about finding new ways to boost sales and keep customers loyal and increase market share. When implementing change companies must be careful not to compromise their existing revenue or customers. ...
Views: 4613 The Audiopedia
Product VS. Resource Markets
 
04:57
What are the roles of households and firms? Basics of resource market graphs.
Views: 2541 David Kush
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
06:47
In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Amazon Product Market Research & Validation Tool | Market Intelligence
 
12:57
The Viral Launch Market Research and Validation tool is incredibly valuable for sellers who are looking for in-depth data about potential product markets. The tool analyzes incredible amounts of real-time and historical data to produce critical stats, draw strategic correlations and define pivotal trends. Our Research and Validation tool leverages a complex and intricate algorithm designed to help you avoid money-wasting products and source only money-making home-runs. Say goodbye to the days of making uninformed sourcing decisions! Along with displaying massive amounts of organized data, the tool will help you to validate or invalidate your net product idea with a product idea score, on a scale of 1 to 5. If our system rates your next product idea as 5 stars, you’ve found a gold mine. If your next product idea is 3 stars or less, you can thank us for helping save you from wasting thousands of dollars on sourcing a bad product.
Views: 15446 Viral Launch
The Ansoff Matrix
 
06:34
The fundamentals of the Ansoff Product/Market Matrix, a tool used to analyse and plan business growth strategies. Includes a worked example. Table of Contents: 00:00 - Introduction to Ansoff Matrix 01:10 - Overview 01:25 - Market Penetration 01:51 - Product Development 02:11 - Market Development 02:47 - Diversification 03:33 - The Ansoff Matrix iTunes • iPod • iPhone 03:34 - Example - Apple iPod 06:06 - Conclusion
Views: 113408 Gavin Brockis
Product Positioning
 
13:40
This video looks at how marketers position products, and the various positions products can take in the marketplace.
Views: 34795 Jason Richea
6. Ansoff Matrix - Marketing Lecture by Prof. Vijay Prakash Anand
 
08:14
"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETING10 In this video, I have talked about Ansoff Matrix. Ansoff Matrix is also known as ‘Product market expansion grid'. This matrix can help the company to identify the market opportunities in respective markets and products. Check this video to know more... ........................................­........................................­................ Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 32743 Marketing by Vijay
Aathesh Ravi explains how to market a product 1/2 | Varaverpparai | News7 Tamil
 
08:25
Aathesh Ravi explains how to market a product 1/2 | Varaverpparai | News7 Tamil Subscribe : https://bitly.com/SubscribeNews7Tamil Facebook: http://fb.com/News7Tamil Twitter: http://twitter.com/News7Tamil Website: http://www.ns7.tv News 7 Tamil Television, part of Alliance Broadcasting Private Limited, is rapidly growing into a most watched and most respected news channel both in India as well as among the Tamil global diaspora. The channel’s strength has been its in-depth coverage coupled with the quality of international television production.
Views: 30186 News7 Tamil
Product Market Grid
 
03:48
Views: 1167 Rachel Lundbohm
Secret Formula of Sales and Marketing  | Consumer Behaviour  | Dr Vivek Bindra
 
15:10
In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
What is Marketing | Hindi | Marketing Definition | My Definition of Marketing
 
04:32
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 62943 Intellectual Indies
The Marketing Mix - The product concept
 
02:19
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 20092 365 Careers
How Would I Market a New Food Product?
 
03:37
► Subscribe to Entrepreneurship Answered Here - https://www.youtube.com/c/EntrepreneurshipAnswered?sub_confirmation=1 Q: How should I go about making content for my packaged food company? Which platforms should I use? Watch the full #AskGaryVee Show Episode 100 here: https://www.youtube.com/watch?v=SUFbOa-8dPk Want your question answered on Entrepreneurship Answered? Click to submit your question -- https://twitter.com/intent/tweet?text=%40Garyvee%20%23askgaryvee&source=clicktotweet&related=clicktotweet -- Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Youtube: http://youtube.com/garyvaynerchuk Website: http://garyvaynerchuk.com Facebook: http://facebook.com/gary Snapchat: garyvee Instagram: http://instagram.com/garyvee Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee --
Views: 16520 AskGaryVee
Product - Development Stages
 
10:17
This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 212131 Jason Richea
The Product Mix | Hindi | Marketing topics
 
05:56
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 45537 Intellectual Indies
The Competition Act, 2002 | Relevant Geographical Market | Relevant Product Market | Class 3
 
31:45
Corporate And Allied Laws : CA The Competition Act, 2002 | Relevant Geographical Market | Relevant Product Market | Class 3; The Competition Act , 2002 Definition (Revision...) - Acquisition - Agreement - Cartel - Consumer Definition (continued...) - Enterprise - Goods - Person - Relevant Market - Relevant Geographical Market - Relevant Product Market CA Final Questions also Discussed . Video by Edupedia World (www.edupediaworld.com), Free Online Education; Download our app from play store: Download our App : https://goo.gl/1b6LBg Click here https://www.youtube.com/playlist?list=PLJumA3phskPH5YoBcfqxge34jimmM72XO for more videos on Corporate and Allied Laws- CA; All Rights Reserved.
Views: 3175 Edupedia World
Ansof Matrix | PRODUCT MARKET EXPANSION GRID |Hindi |
 
06:59
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 23468 Intellectual Indies
What Is The Definition Of Market In Marketing?
 
00:46
The market, its definition and structure marketing planning business market difference between (with comparison chart what is a market? Knowthis wikipediamarketing investopediatarget investopediadefinition of by merriam webster. What is marketing? Definition and meaning businessdictionary. Definition of 'markets' the economic times. Market definition netmba market netmba marketing url? Q webcache. The target market is a central focus within marketing plan that determines define place where products are bought and sold in the company has spent millions latest version of its software following definitions were approved by american association activity, set institutions, processes for creating, communicating, ama gold report 2017 top 50 research firms segmentation process dividing an entire up into different customer segments. A well defined people who work in marketing departments of companies try to get the attention target audiences by using and are there substitute products market? . Definition of marketing american association. A market is a medium that allows buyers and sellers of specific good or service to this type may either be physical marketplace where people are traded through dealers, which the definition an over counter target can separated from as whole by geography, buying significant amounts time capital define monitor its. What is a market definition and different types of markets. Market definition netmbawhat is a market? Definition and meaning businessdictionary. A market consists of all the consumers who purchase a particular type good or service. The marketing mix refers to the set of actions, or tactics, that a company uses promote its brand product in market. Googleusercontent searchin marketing, the term market refers to group of consumers or organizations that is interested in product, has resources purchase and permitted by law other regulations acquire product an actual nominal place where forces demand supply operate, buyers sellers interact (directly through intermediaries) trade goods, services, contracts instruments, for money barter. Targeting or target marketing then entails deciding which it is very important to find out what these needs are before a plan put will help you understand why and how company conducts market research. The market may be sub divided mba help marketing definition in marketing, a is generally defined as group of consumers and producers who are involved the term place where parties meet exchange their goods, services information for consideration simplest way to define think it consisting all position execute activities designed service those customers 29 mar 2011 here 72 definitions from experts professionals with defines, measures quantifies size identified by american association original meaning which referred literally going target within serviceable available that business has decided aim its efforts towards. Define market segmentation & targeting bbc gcse bitesize what is a market?
Go-to-market strategy examples
 
16:01
We’ll give you three examples to best build a go-to-market strategy that will help you make money and drive long-term growth. Get a free trial of our new sales and marketing planning software at: http://register.funnelplan.com/ -------------- The right strategy doesn't depend on your product, but your buyers. Let's take a look at the companies, their buyers, and their strategy. At the end I'll give you a model for working this out for yourself. Desktop Computers For my first example, let's take a company that wants to own the desktop computing market. Firstly, come up with something that's truly amazing and different, clever, unique. Take that to as broad a market as you possibly can, and this is what the company I'm about to talk about did. Take it to as broad a market as you possibly can. Find out from that early market experience what group of buyers are likely to be a good market for you to focus on in the future. Start very broadly, selling very widely. Find the pattern and then find a niche that you think might be worth dominating, and then completely change the strategy and focus just on that. Leader in an enterprise software category For my second go to market strategy example, I'm going to pick an established player in an established market. Very different story. This established player in an established market had done such a good job of riding the enterprise applications market, that they were near dominant in that space. That's good news, but it's also bad news. The bad news is that pretty much all of the market, the enterprise market, had already bought either from this company, or from one of their competitors. Whilst they enjoyed the lion's share of the market, the market was pretty much drying up. Everybody had bought a product like this from either them or from their competitor. Challenger in enterprise software For my third go to market strategy example, again I'll stick to a mature market, but this time the company's not the gorilla. In fact, they're probably fourth on a good day. Maybe less, maybe fifth or sixth in the market. It's a big market, and they've done well, they've profited, and they've used those profits to continue to invest in sales and marketing as well as R&D. The problem is that as the market started to decline, their fortunes declined. They'll continue to invest, but they're investing in order to grow their share in a market that was pretty much consolidating. Now we're losing money hand over fist. What's the right strategy then? Read the full version here: https://align.me/b2b-marketing-blog/go-to-market-strategy-examples/ Get more B2B sales and marketing insights at: https://align.me/b2b-marketing-blog Find out more about what align.me does here: https://align.me/
Views: 32248 align.me
factor market
 
03:50
This video introduces the analysis of factor markets (e.g. labor markets) and how competitive firms decide how much of each factor to purchase.
Views: 5664 Mike Moore
Sales Training Videos in Hindi, Competitive Advantage in Business Marketing by Vivek Bindra
 
04:21
VIDEO: Sales Motivational Video in Hindi by Vivek Bindra This video discusses in detail the basics, the intermediaries and nuances of selling. Mr.Vivek Bindra who has helped hundreds of corporates and thousands of sales men and individuals achieve their sales goals and target through his path breaking and game changing videos on selling skills and techniques. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation. In this video he discusses at length, the FABing techniques, and its distinct advantages. He also tells his audience how Conviction and Communication are the 2 key levers in enhancing your sales. Leverage your competitive advantage. Mr. Vivek Bindra delivers high power sales trainings, sales seminars and sales related sessions in cities like Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai, Ahmedabad, Pune, Kanpur,Indore,Jaipur,Vadodara,Surat,Nagpur,Lucknow,Patna,Bhopal,Bhubaneswar, Bikaner, Bokaro Steel City, Chandigarh, Coimbatore, Cuttack, Dehradun, Dhanbad, Durgapur,Faridabad, Ghaziabad, Gurgaon, Guwahati, Gwalior,Hubli,Indore, Jabalpur, Jalandhar, Jamshedpur, Jhansi, Kanpur, Kochi, Kota, Kozhikode, Lucknow, Ludhiana, Madurai, Mangalore, Mysore, Nagpur, Noida, Pondicherry, Raipur, Rajkot, Ranchi, Rourkela, Surat, Thiruvananthapuram, Vadodara, Varanasi, Visakhapatnam. He is also the best Sales trainer in India, NCR, Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Goa, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Punjab, Rajasthan, Sikkim, Tamil Nadu, Telangana, Tripura, Uttar Pradesh, Uttarakhand, West Bengal. . He is widely known for his selling skills in Asia, South East Asia, Malaysia, Kualalumpur, Singapore, Thailand, Bangkok, Vietnam, Dubai, Abu Dhabi, Qatar, Maldives, Bhutan, Nepal, Thimpoo, Kathmandu, Burma, Rangoon and middle east for his sales improvement, sales and selling acumen improvement trainings, workshops and seminars. This is the best sales training video, sales motivational video, sales technique and selling technique video made ever that can and will impact your sales bottom-line. Contact Mr. Vivek Bindra for the most outstanding sales motivation workshops, sales training programs, sales symposiums and sales training. Individual sales man and salesmen can immensely benefit from this video. Mr. Bindra is an excellent facilitator for sales training for beginners. Mr. Bindra is a world class sales trainer in Hindi and English and a superb facilitator for sales training in Hindi and English. He is bestknown for sales and salesman problem solving issues. Mr. Bindra is widely recalled for his outstanding skills in sales integration trainings, workshops and seminars. He is also well known for Sales interview questions and answers. He delivers widespread trainings for sales skills in Hindi and English, sales skills fundamentals and others. He is called upon by many to conduct seminars on selling concepts ad sales concepts. Selling and sales fundamentals, sales and selling technique. He is also known for selling skills customer service training and selling skills presentation. Widely popular for selling techniques and strategies in hindi and English, Mr. Bindra is very famous for selling techniques in wholesale and retail. He is also known for his exceptional training on selling skills over the phone, direct and indirect sales and selling technique and skills, bestselling and sales techniques, and upselling plus cross selling skills, technique and trainings that work. Known for his training at selling at the point of service skills, Mr. Vivek Bindra has acquired critical acclaim for being the best sales coach in the country. Mr. Bindra has been known for his short selling strategy and selling option strategy technique training. He is also known for his put training strategy techniques. Mr. Bindra is a master sales strategist, sales strategy planner, channel sales strategy,b2b sales strategy and b2c sales strategy. He is renowned for his online selling and sales strategy techniques, sales marketing strategy and online sales and selling strategy. Ask Mr.Bindra for his sales motivational video in Hindi and english, sales motivational videos for success, sales motivational videos for success in hindi and english,sales motivational speech in hindi and English.
Product Mix - Marketing Management Video Lecture by Prof. Vijay Prakash Anand
 
04:13
"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about Product Mix. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 17482 Marketing by Vijay
Segmentation | What is Segmentation | Segmentation in Marketing | Marketing Topic | Hindi
 
04:32
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 22449 Intellectual Indies
Product:- introduction, meaning, levels and line decision in hindi
 
13:33
Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 12557 study with chanchal
Holistic Marketing | Marketing Concept |  Marketing Series | Hindi
 
08:09
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 26990 Intellectual Indies
Dual Product Marketplace
 
04:26
Understanding the Media- Dual Product Marketplace
Views: 669 Juie Shah
Market Segmentation: Demographic and Geographic | Understand the User | App Marketing | Udacity
 
01:15
Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program! ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­--------------------------------------------------- Built in partnership with Google, this program mixes theory and practice to show students how to transform ideas into market-ready products. ----------------------------------------­--------------------------------------------------- App Marketing: Your First 1,000 Users & Beyond ----------------------------------------­--------------------------------------------------- ►►► http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- ● What's in the course? Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them. This covers research, planning, execution and most importantly how to grow your user base. ● Why take this course? You’re going to come up with a plan to acquire users and grow! By the time you’re done, you will have a robust marketing plan, including a slide deck with a description of your value to your customers, how you stack up against competitors, who your target audience is, and to grow your customer base. ----------------------------------------­---------------------------------------------------- Course Syllabus; App Marketing Lesson 1: Understand the User Learn to define and create a targeted marketing plan for specific user segments. Analyze your competitive advantages and disadvantages through market segmentation and the five level of market competition and learn how to position your product. Conduct competitive analysis in order to create your unique value proposition. Lesson 2: Pre-launch Create marketing goals in order to focus your marketing plan. You’ll start thinking about your distribution plan and consider what keywords work best for your goals. You’ll also create the materials to help prepare you for launch and learn about your app listing page. Finally, you’ll learn about the beta-testing community, beta-testing groups, and prepare your landing pages. Lesson 3: Launch! Prepare, launch, execute, and gain your first users. You’ll outline a go-to-market strategy and gain the know-how to execute on it. You’ll learn SEO (search engine optimization) and ASO (app store optimization) skills as well as growth hacking tips to get your first 1000 users. Lesson 4: Customer Acquisition Learn about paid and free customer acquisition methods from AdWords, social marketing, email marketing and more. Lesson 5: Measurement Fundamentals Learn to use data to iterate and optimize your marketing plan. ----------------------------------------­--------------------------------------------------- ►►►http://bit.ly/App-Marketing-Course ◄◄◄ ----------------------------------------­--------------------------------------------------- Tech Entrepreneur Nanodegree Our Tech Entrepreneur Nanodegree program teaches you the skills you need to create your own revenue-generating app, and build a successful business around it. You’ll learn to succeed the Silicon Valley way! ----------------------------------------­---------------------------------------------------- ►►► http://bit.ly/Tech-Entrepreneur-Nanodegree ◄◄◄ ----------------------------------------­---------------------------------------------------- Udacity | Google | Tech Entrepreneur Nanodegree | App Marketing | Understand the User | Pre-Launch | Launch | Customer Acquisition | Measurement Fundamentals
Views: 13022 Udacity
How to Market a Business (Tamil)
 
04:53
how to Market a Business, how to Market my business, how to Market your business Tamil, Small business idea tamil Content: 7 Marketing Strategy to do market your business 1. Direct Marketing 2. Passer By Walk Ins 3. Customer Satisfaction 4. Design A Website for your Business 5. Local Directory Submission 6. Social Media Business page Creation 7. Search Engine Optimization and Search Engine Marketing
Views: 132835 Viyabari
What is MARKETING INTELLIGENCE? What does MARKETING INTELLIGENCE mean?
 
06:50
What is MARKETING INTELLIGENCE? What does MARKETING INTELLIGENCE mean? MARKETING INTELLIGENCE meaning - MARKETING INTELLIGENCE definition - MARKETING INTELLIGENCE explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ 'Marketing intelligence (MI) is the everyday information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Marketing intelligence is necessary when entering a foreign market. Marketing intelligence determines the intelligence needed, collects it by searching environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, like web analytics, business intelligence, call center and sales data, which often come separate reports, and put them into a single environment. In order to collect marketing intelligence, marketing managers must be in constant touch with relevant books, newspapers and trade publications. They must talk to various stakeholders like customers, distributors, and suppliers. In addition to this, they must also monitor social media and carry out online discussions. Marketing managers can design reports that correlate and visualize data coming from a variety of departments and sources (even, in some cases, external data.) This allows them to see current key performance indicators in real time (or as quickly as sources provide data) and analyze trends, rather than wait for analysts to deliver periodic reports. Marketing intelligence systems are designed to be used by marketing managers and often viewed by employees throughout an organization. Notable systems on the market include Leadtime, Pardot, Marketo, and Hubspot. They may have user interfaces that closely resemble consumer software than the software around individual data sources, which are designed for use by analysts. Business intelligence, for example, can collect highly accurate, timely, granular data, but often requires IT support to build and edit custom reports. Organizationally, marketing intelligence can be the name of the department that performs both the market intelligence and competitor analysis roles. Business intelligence of any kind may also be their responsibility, in tandem with (or solely performed by) the Finance department, for measuring market share and setting growth targets, the mergers and acquisitions group for exploring acquisition opportunities, the legal department to protect the organization's assets or research and development for cross-company comparison of innovation trends and the discovery of opportunities through innovative differentiation. Steps to be taken by a Company to improve its Marketing Intelligence (1) Train and Motivate Sales Force: A company's sales force can be an excellent source of information about the current trends in the market. They are the "intelligence gatherers" for the company. The acquired facts can be regarding the company's market offerings, whether any improvements are required or not or is there any opportunity for new products, etc. It can also provide a credible source to know about competitor activities, consumers, distributors, and retailers. (2) Motivate Distributors, retailers, and other intermediaries to pass along important intelligence: Specialists are hired by companies to gather marketing intelligence. In order to measure the quality of production, the way the employees are behaving with customers, quality of facilities being provided; retailers and service providers send mystery shoppers. Firms can also assess the quality of customer experience with the shops with the use of mystery shoppers. .....
Views: 2352 The Audiopedia
Evolution of marketing | Hindi
 
04:31
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Marketing concept has changed over the decades from "production orientation era" to "marketing orientation era". Production Orientation Era : Companies worked on the concept of mass production and made product available at a very low cost which customers could afford. Customers preferred products which are highly affordable. Product Orientation Era : The aim changed from production to product, i.e customers used to sell the product by labelling it by a name. For eg basmati rice,tata salt,etc. Sales Orientation Era : Salesman used to ring the door bell to aware you about the products they have and try to convince you to take the product. Marketing Orientation Era : here customer is the boss. Compamies created product as per the need of the customers, which made the relationship between them stronger. watch this video to learn more. Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 21858 Intellectual Indies
Philip Kotler: Marketing
 
57:30
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide. Help us caption & translate this video! https://amara.org/v/C9F6/
BCG Matrix (Growth Market Share Matrix) | Hindi
 
05:35
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically.
Views: 80079 Intellectual Indies
What Is The Definition Of Market In Marketing?
 
00:46
Market definition netmbawhat is a market? Definition and meaning businessdictionary. What is a market definition and different types of markets. A target market can be separated from the as a whole by geography, buying significant amounts of time and capital to define monitor its. The market, its definition and structure marketing planning business market difference between (with comparison chart what is a market? Knowthis target segmentation the balancetarget investopediadefinition of american association. The market for a particular item is made up of existing and definition marketing the management process through which goods services move from concept to how should you your product? . Definition of 'markets' the economic times. The marketing mix refers to the set of actions, or tactics, that a company uses promote its brand product in market. Kokemuller has additional professional experience in marketing, retail and small 9 apr 2014 by arranging their company's target market into segmented groups, rather than targeting each potential customer individually, marketers can be it is very important to find out what these needs are before a marketing plan put will help you understand why how company conducts research. What is the definition of market size? Market segmentation trackmaven. Market definition netmba marketing market url? Q webcache. Market segmentation is a marketing concept which divides the complete market market, its definition and structure. What is marketing? Definition and meaning businessdictionary. Googleusercontent searchin marketing, the term market refers to group of consumers or organizations that is interested in product, has resources purchase and permitted by law other regulations acquire product an actual nominal place where forces demand supply operate, buyers sellers interact (directly through intermediaries) trade goods, services, contracts instruments, for money barter. The target market is a central focus within marketing plan that determines medium allows buyers and sellers of specific good or are traded through dealers, which the definition an over counter defined by american association as original meaning referred literally to going following definitions were approved activity, set institutions, processes for creating, communicating, ama gold report 2017 top 50 research firms typically depicted in total people potential sales volume, size. Definition minimum viable product or mvp is a development technique in which new introduced the market with basic features, but enough to get attention of consumers lets understand concept and different types markets detail. The market may be sub divided mba help marketing definition in marketing, a is generally defined as group of consumers and producers who are involved the term place where parties meet exchange their goods, services information for consideration simplest way to define think it consisting all position execute activities designed service those customers 29 m
product orientation, sales orientation, market orientation
 
02:40
discussion of product orientation, sales orientation, marketing orientation by Prof. Tim Richardson, Seneca College and University of Toronto
Views: 13229 Prof. Tim Richardson
Positioning a Brand: Best Ways to Market Uninteresting Products
 
03:09
http://602communications.com Standout marketing is tough to pull off with any product, but commodity goods like soap, toothpaste and electric power have the hardest job of all. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how the best marketers in the world make the dullest products sound dazzling. See more Emotional Marketing videos at http://602communications.com. Graeme Newell from 602 Communications digs into some of the best advertising campaigns from that most generic of sectors - the bottled water industry. Despite the fact that water is the ultimate commodity product, these Madison Avenue masters have taken positioning a brand to a whole new level. Gone are worries about tying the brand back into priority features. This is an advertising task that begins with the ultimate blank slate: a pure, featureless, and ultimately uninteresting product. Marketing generic products like bottled water forces marketers to firmly ground their advertising in the place where all marketing should begin - the customer's experience of herself. When clients are ready to advertise, they will come to an agency typically having fallen in love with their own product. They don't typically ask themselves, "what is customer focus?" They believe that their product's feature set is divinely inspired to move customers and that their product is the obvious choice. The best television ads will take that dazzling product and temporarily set it aside. When positioning a brand, they will bring the customer's own sense of identity to the top marketing chain, then decide how that product furthers her own personal goals. Many marketers asked themselves, "what job is the customer hiring this product to do?" This clearly puts the marketing on a solid base of customer experience and forces both the agency and the client to put aside their own love of the product they worked so hard to create. The truth is that most customers treat the products they use as everyday commodities. From soap, to detergent, to beer, to coffee, we just don't think that much about purchases that we make. Most of our product preferences are grounded in gut instinct, not an objective comparison of features. We just like the product, and we don't think that much about why. The best advertising campaigns never forget this and always market from a customer-centric vantage point. This is the transcendent mindset that great marketers of generic products understand. Because their wares are the quintessential definition of an uninteresting product, the pretense of an exemplary feature set is gone. In this presentation, "Positioning a Brand: Best Ways to Market Uninteresting Products," keynote speaker and emotional marketing expert Graeme Newell shows you how the best marketers plain and simply get over themselves and embed a dazzling persona on to a product that should have no differentiating factors at all. Check out some of the best television ads around in this presentation that answers the question "what is customer relationship marketing?" Transcription of Text From The Video: "Positioning a Brand: Best Ways to Market Uninteresting Products." One of the biggest problems with advertising? Everyone thinks they're one-of-a-kind, even though most products really aren't that much different. Now a few products really ARE revolution, like Dyson vacuums. That roller ball proves it's different! Or the greatest couch potato invention in history! Now there are some industries where new features are rolled out constantly, like the mobile phone business. The advertising must continually explain new calling plans and new features. Product feature marketing works great when the features are continually improving, but this is the exception, not the rule. The trick is to avoid one of marketing's biggest mistakes - crowing about a small product improvement that no one's gonna care about. So what do you do when you can't market the bells and whistles any more? Well look no further than that ultimately generic product - bottled water. They've created a brand out of absolutely nothing. Dasani is the rebellious, thrilling water for those who don't follow the rules, and are always looking for a walk on the wild side. Perrier is the risk taker's water. Danger is what they want from a bottle of water. Evian is the young water...This is water we're talking about here - totally generic - but these companies have built an entire persona, out of nothing. This is marketing built entirely on how the customer wants to see herself, not how she feels about water. So remember, take a hard, honest look at your product. Is it truly unique? If so, embrace that, and put your features out on display, but if not, then you should build your marketing from the customer's ego up, not from the product features down. I'm Graeme Newell, and that's Emotional Marketing. See more Emotional Marketing videos at http://602communications.com.
Views: 20941 Graeme Newell