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How to switch your company from product centric to consumer centric
 
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In today’s competitive markets is essential to put customers in the center of day-to-day and strategic operations. Creating a business process that includes customer feedback is more challenging than what it seems, and many companies still struggle to get started. In this video I explain the difference between product-centric and consumer-centric organisations, and I share a simple methodology to start this transformation to your company. Please let me know what you think by leaving a comment on this video. Thank you for watching and subscribe to receive a notification when I post a new one. Riccardo #ConsumerCentric #ProductCentricMarketing #ConsumerCentricity ======================================================= Subscribe to my channel here * https://bit.ly/2VSoXiY Visit our company website * https://www.wonderflow.co/ You can also find me on LinkedIn * https://www.linkedin.com/in/riccardoosti/
Views: 975 Riccardo Osti
So You Want To Be Customer-Centric?
 
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Despite proclaiming the contrary, most businesses don't really care about their customers. Sure, they swear blind that the customer is at the heart of everything they do. But when push comes to shove, customer happiness comes second to quarterly profits and Christmas bonuses. Check out http://www.futurelab.net/ and http://www.alainthys.com/ for more information. In just 99 pages, "So You Want to Be Customer-Centric?" helps you shake the habits that prevent companies from being truly customer-centric. This straight-talking executive action guide helps you focus on customers in spite of budget constraints, corporate politics, organizational silos and ambivalent data. Not because it's a nice thing to do, but because it is ultimately more profitable. Produced by: http://ishra7.com/ Connect with us http://www.youtube.com/ishra7 https://www.facebook.com/ISHRA7 https://twitter.com/ishra7 Customer-centricity... it's key for every business. Customer centricity equals more loyalty, equals more sales, and what company doesn't enjoy the prospect of a fatter bottom line? But while customer centricity is a great idea in theory, putting it into action is harder than you'd think. For one thing, pinpointing what customers want is hard. Putting that change into action is even harder. Let's say you pull off the impossible and wrestle those essential changes into place. Your customers are quite happy -- but no one else is. You see, change is hard on everyone - and it costs their departments money, time, and sometimes - even status. So if you're the one championing the idea of a more customer-centric company, how do you sell your board, your investors, and your fellow employees on a hard idea? Well, you listen to us... and you start here: 1: Get your management team on board. Customer centricity does costs money now, but it makes more money later - lots more. Get out the calculator, the white board, and that statistician you keep in the closet, and prove that happy customers buy more, are more loyal and they bring their friends. 2: Connect to your customer. When was the last time you answered a survey honestly? Now, you won't find out what your customers want by throwing paper at them. Get out there and ask them what's bothering them - and then do the work of figuring out a smart solution for them. 3: Build a customer movement. If customer centric changes were like fairy dust, well you'd be watching a magical transformation happen right before your eyes. But since you live in the real world, you're going to need some people in your corner helping everyone understand why enthusiastically embracing customer centricity makes showing up for work a lot more fun. Make it easy for them by finding customer-focused employees at all levels in your company, building them up as champions, and putting them in the spotlight. Maybe even give them a nice shiny hat to wear. You see that's when you'll see the whole company start to embrace customer centricity. Because while no one likes difficult and expensive, everyone likes happy customers, high praise, and a shiny hat. Oh, and impressive profits. Everyone likes those, too. So are these steps making sense to you? Well we're just getting started. If you believe in customer centricity or you're just now starting to see that Peter from Marketing might have a point about how focusing on the customer can help your company grow next quarter - well you're going to need a lot more help. And probably some specifics on how to do it, and maybe some examples of how the biggest customer leaders have achieved it over the last few years. It's a good thing Alain Thys has a new book out covering all of that. "So You Want To Be Customer-Centric?" You'll want to click that link, then. This book will show you how.
Views: 80372 ishra7
INTO - Ep2 - The Product-Centric Company
 
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Log onto http://thenewspaces.com for more cool stuff like this!
Views: 69 Talea Zafar
Product Centric Vs Customer Centric
 
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What is the difference between a product centric company and a customer centric company?
Views: 1491 sam swaminathan
Creating a Customer-Centric Business
 
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Ranjay Gulati, Harvard Business School professor and author of "Reorganize for Resilience: Putting Customers at the Center of Your Business," on how to deliver what customers really want.
Lessons on Leadership: From Product-Centric to Customer-Centric
 
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Intrigued by customer centricity, but not sure where to begin? Doug Leather, author of The Customer-Centric Blueprint, offers advice in this CGAP video blog series on customer centricity. Watch the full video. This is part of a CGAP video blog series featuring speakers from the inaugural CGAP Leadership Series on Customer Centricity event in New Delhi in April 2015.
Views: 445 CGAP
What is Customer Centricity?
 
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Learn how to create the best possible customer experience. Download our free guide here - http://hubs.ly/H08gcYH0. An organization is only truly customer centric when the viewpoint of the customer plays a pivotal role in its decisions, processes and expected behaviors. Customer centricity is a personal choice and a company requirement, as organizations understand that every action influences customer experience positively or negatively. Discover More About Eagle's Flight Below: Get information at: https://www.eaglesflight.com/ Like Us on Facebook: https://www.facebook.com/EaglesFlightTraining Join the Discussion on Twitter: https://twitter.com/Eagles__Flight Follow Us on Instagram: https://www.instagram.com/eaglesflighthq/ Connect With Us on LinkedIn: http://www.linkedin.com/groups/Eagles-Flight-1868439
Views: 42493 Eagle's Flight
Marc Rudov to CEOs: Don't Be Product-Centric
 
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Marc Rudov, branding expert at http://marcrudov.com, urges CEOs not to run product-centric companies -- and instead to run brand-centric enterprises.
Views: 152 Marc Rudov
How to Become Customer-Centric in a Product-Centric World
 
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Why is customer-centricity important? TPG's Chief Strategy Officer, Debbie Qaqish, explains why B2B businesses have no choice BUT to become customer-focused to stay competitive. Get ready to build your plan to become more customer focused by registering for the first in a 3-part digital workshop here: http://bit.ly/2Cr0GI4
Views: 16 The Pedowitz Group
Partnerships in a Product-Centric Company
 
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SaaS Connect 2018 (San Francisco, CA). Buy tickets for the next SaaS Connect here: http://www.cloudsoftwareassociation.com/saas-connect SLIDES: https://www.slideshare.net/sbweb/partnerships-in-a-productcentric-company/ Partnerships in a Product-Centric Company by Emily Litwin, Strategy and Partnerships, Squarespace
7 Reasons Why a Customer Centric Approach is Good for Your Business
 
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Smart businesses know that growth comes from offering an unparalleled customer experience. Even the greatest marketing campaign in the world won't save a business that isn't truly focused on their customer. Enter the customer centric business model! The American Marketing Association identified the 7 pillars of a customer centric business model as follows: Pillar #1 - Experience Build customer service strategies not to mitigate loss, but to encourage growth Pillar #2 - Loyalty Create goals around loyalty and measure your decisions against that Pillar #3 - Communication Personalize your communication. Customers are not just a number Pillar #4 - Product & Service Assortment Offer what your customers need, not what you think they want Pillar #5 - Promotions Don’t forget about current customers when you’re marketing! Pillar #6 - Pricing You don’t always need to compete on price, but you ALWAYS need to compete on value Pillar #7 - Feedback Customer Centric companies seek feedback - both good and bad Thanks for watching! If you enjoyed this video please visit us at YouTube.com/Marketing360 and watch our full webinar on the topic. Please Like, Share, and Comment - if you have other tips or want us to cover certain topics let us know! Thanks again, and Happy Marketing! #customerservice #smallbusinessmarketing #marketingtips --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/marketing360 Pinterest: https://www.pinterest.com/marketing360/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 536 Marketing 360
Starbucks, Amazon Examples of Companies that Understand the Customer
 
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Starbucks (SBUX) and Amazon (AMZN) are two examples of innovative companies that understand customer focus, according to John Sculley, the former CEO of Apple (AAPL) and Pepsi (PEP), and the author of the business book 'Moonshot!' Sculley said while Starbucks had great initial success, after the founder stepped back, the company lost its focus. But with the return of Howard Schultz, the company was able to transform itself. ‘He fixed the customer experience,’ said Sculley. ‘He improved the quality of the experience in those stores, he expanded some products and he eliminated some other products. He trained the people, the baristas better.' Sculled added, ‘it's always about the customer experience. And it's such a simple idea, but it's not always the simplest things to be able to actually implement.’ Sculley also says Microsoft (MSFT) is 'one of the most interesting public companies in the world today.’ He says most people don't give former CEO Steve Ballmer enough credit for what he did for Microsoft on the business side, even though the company still missed out on mobile. But Sculley said Microsoft’s new CEO, Satya Nadella, is quickly making decisions that Microsoft never would have made in the past, and it is ‘remarkable how rapidly Microsoft is changing.’ Subscribe to TheStreetTV on YouTube: http://t.st/TheStreetTV For more content from TheStreet visit: http://thestreet.com Check out all our videos: http://youtube.com/user/TheStreetTV Follow TheStreet on Twitter: http://twitter.com/thestreet Like TheStreet on Facebook: http://facebook.com/TheStreet Follow TheStreet on LinkedIn: http://linkedin.com/company/theStreet Follow TheStreet on Google+: http://plus.google.com/+TheStreet
Be Customer Centric, Not ME Centric - By Avelo Roy
 
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Build #customercentric products and shorten your journey to #revenue generation. Avelo Roy is a serial entrepreneur having built 8 Businesses in the US & India with multi-million dollars worth of products and services ranging from consumer electronics, artificial intelligence systems, healthcare process automation, food science, wireless communications, wearable technology and graphical password applications. Currently, Avelo Roy runs the largest startup incubator in East India (Kolkata Ventures) with 400+ startups. Out of which 275+ are generating revenue. He has been listed as 40 Must-Follow People In Indian Startup Ecosystem by Bizztor. Avelo’s spiritual foundation plays a key role in his life choices and he embeds the timeless teachings of Bhagavad Gita in his business decision making and mentorship that he has provided to more than 1500 young men and women in US, Canada, India and China. Instagram: https://www.instagram.com/aveloroy/ Facebook: https://www.facebook.com/askavelo/ LinkedIn: https://www.linkedin.com/in/avelo Twitter: https://twitter.com/aveloroy Website: https://aveloroy.com/
Views: 283 Avelo Roy
Customer Centricity Essentials
 
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Professor Peter Fader covered the topic of customer centricity at the Wharton MBA Reunion 2012, including how the strategy can help a company gain competitive advantage versus product-centered companies, how to calculate the real worth of customers and why customer relationship management has lost its way.
Views: 2449 Wharton Magazine
Project to Product: Practical Realities at a Large Scale Enterprise - Nationwide & Tasktop
 
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Carmen DeArdo was the DevOps Technology Director at Nationwide Insurance where he was part of the leadership team implementing DevOps practices and technologies across the 20+ IT areas at Nationwide. He is considered a DevOps Industry Leader, speaking at conferences and writing regularly on these topics at DevOps.com. He is also regularly interviewed by Analysts (e.g. Forrester) and technical publications such as TechBeacon for research and articles. He has presented at previous DOES US conferences. Nicole Bryan is the Vice President of Product at Tasktop Technologies. She has more than 20 years of experience in software and product development, focused primarily on bringing data visualization/infographics and human factors considerations to the forefront of Agile and DevOps. She is passionate about increasing representation of women in technology and improving how software is created and delivered – making the experience enjoyable, fun, and even delightful. DevOps Enterprise Summit London 2018 events.itrevolution.com/eur IT Revolution itrevolution.com
Views: 1208 IT Revolution
Product Centric
 
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Views: 5 Kristen Willie
Kristen Biddulph - Making Work Product-Centric: A Journey at Nationwide Insurance
 
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Over the last 18 months, Enterprise Digital at Nationwide Insurance experimented with an end to end agile approach to better integrate IT delivery and business activities in the commercial and mobile spaces. Customers are demanding products quicker, and we as a company must find ways to compress the timeline required to deliver the features customers seek to remain competitive. At the end of the second phase of this transition, which comprised just one team, we found a 64% decrease in lead time from discovery to analysis and a 20% decrease in lead time from analysis to implementation. This end to end model stressed co-location of business and IT and working together as one cross-functional team to continuously plan, integrate, and deliver value to our customers. We made the value stream work visible from idea to implementation and organized it in product-centric value streams with the goal of standardizing customer experiences regardless of whether the customer is interacting with our company via web or mobile. This standardization allowed for maximum reusability of requirements, code, and automation, and decreased variances with and the frequency of estimating. In the end to end model, poly-skilling was stressed across both roles and technologies so that all team members had the flexibility to pick up and work on any card at any point in the flow. This, coupled with the team’s use of the tools necessary to implement dev ops capabilities, allowed us to be more responsive to the customer. Kristen Biddulph Scrum Master, CSM, CSPO, CAL1 - Nationwide Insurance Kristen has led software delivery teams over the last 4 years across Nationwide’s Digital assets for Sales, Identity Management, Servicing, and Mobile. Her current focus is on providing solutions to aid high performance teams in their product-centric journeys. Tasktop Connect 2018 connect.tasktop.com www.tasktop.com
Views: 104 Tasktop
Walking the Walk Towards True Customer Centricity!
 
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Paul Rouke is the Founder & CEO of PRWD. Nearly every business claims they are “customer-centric“, yet reality proves they’re far from it. A product-led, rather than customer-led, company culture and mindset is what most businesses and most employees live with every single day. At 3XE Conversion Marketing Conference, Paul will explain what is the number 1 approach they have used at PRWD for over 15 years to help their clients around the world become customer-centric.
Views: 91 3XE Digital
Amazon CEO: Focus on customer is key
 
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Amazon CEO Jeff Bezos says the key to success for Amazon and The Washington Post is putting their customers first.
Views: 97309 CNN
Ecommerceday Bogotá 2016 - Customer Centric Vs. Product Centric
 
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Gabriel Cabrera, ‎Regional Director Digital Marketing, Online Business, CRM en Sony Latin America, comparte algunos tips para el cambio de estrategia basada en los productos (Product Centric), haciendo foco sobre la experiencia del cliente y como este se relaciona con nuestra marca para satisfacer sus necesidades (Customer Centric).
Wegilant felicitated in 'Innovative Top 10 Emerging Software Product-Centric Companies' by NASSCOM
 
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NASSCOM Emerge 50 2014 & League of 10 Awards are result of a year-long search for India’s Most Innovative top 50 emerging software product-centric companies. Wegilant was a winner among the League of 10 Awards. The award was received by Mr. Toshendra Sharma, Founder & CEO of Wegilant at the hands of Shri R S Sharma, Secretary, D/o Electronics and Information Technology, M/o Communications & Info Tech, Govt of India. The awards are characterized by a mixture of burgeoning success stories and promising start-ups that are coming up with exciting new solutions.
Content marketing in a customer centric way
 
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This episode is about content marketing. I believe you can develop a content marketing strategy that takes into account the consumer. Most content is based on what the company wants to share, and that is ok. But is also very valuable to look for content that consumers actually want. More the pull than the push model.
Jeff Bezos at MIT  Amazon - Earth's Most Customer-Centric Company
 
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Please Subscribe!http://www.youtube.com/c/MITVideoProductions?sub_confirmation=1 In this lively presentation Jeff Bezos, Founder and CEO of Amazon.com discusses many of the technological advances that have enabled Amazon.com to be the "earth's most customer centric company". Bezos talks about Amazon's first 30 days of operation, shows the very first home page and explains how the existence of a little known book warehouse in Roseburg Oregon led to the decision to locate Amazon in Seattle. Since 1997, Amazon has spent $800 million on technology, more than it has spent on either warehousing or marketing. A self-proclaimed "EECS-geek", Bezos tells of technological advances that have not only enabled customers to find products, (and now at 28 million items), enabled products to find customers. Hear how Amazon developed "real time personalization", how the company performs "active experiments" and learn more about salad spinners than you could ever imagine. Also appearing is MIT alum Robert Frederick, Manager of Amazon Net Services. Frederick explains how these services enable other retail services to interact with Amazon. Hear how the company that "runs on computer science" plans for more technological advances in the future. http://www.youtube.com/c/MITVideoProductions?sub_confirmation=1
Views: 5433 MIT Video Productions
L'Oréal Paris "Make Up Genius Virtual Mirror" Campaign Case Study
 
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Eurobest 2015 | Direct | Bronze | McCANN Paris ** Brief Explanation ** For the first time, the 'manufacturer / product centric' company L'Oréal Paris had to manage the launch of a service as if it was a new product. A massive cultural change... With this campaign, the brand moved into a new territory of marketing service, allocating the same kind of budget as if they were launching a new product or brand. ** Creative Execution ** Make Up Genius is based on a centrally originated creativity. It has been deployed in 46 countries through advertising and digital activation. The 360° campaign featured: - Dedicated prints and TV advertising - Localized youtube viral videos: digital trailers featuring local spokespeople to cover the main zones - Bloggers and social influencers' activation - Call to action on all L'Oréal Paris' Makeup product prints - Global social audience reach - Direct marketing - L'Oréal Paris' E-CRM database direct activation - Banners - PR Events and endorsement: launch with global and local spokespeople - Push on the brand websites ** Campaign Results ** - A technological / digital innovation which gives the brand a step ahead of its competitors - A huge image benefit for L'Oréal Paris being the first to offer such a useful and realistic service to consumers - Number of countries who adapted the app: 46 - Number of app downloads WorldWide: 14.3+ million - Cumulated number of looks tried WorldWide: 60+ million - Cumulated number of products tried WorldWide: 267+ million In some markets, the objectives of downloads have been reached /exceeded before the paid media campaign ran. This information is from Eurobest: https://www.eurobest.com -------------------Free marketing inspiration----------------------------------- Get more marketing inspiration - go visit Markedu here English: http://www.markedu.com Portuguese: http://www.markedu.pt Danish: http://www.markedu.dk ------------------------------------------------------------------------------------------------
Views: 6144 Markedu
Creating a Customer-Centric Strategy
 
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What is a customer strategy? Jeffrey Tobias explains how an 'outside in' strategy should come from the customer's perspective, not from the internal goals of the organisation. Visit our website for more information: https://www.thestrategygroup.com.au/
Views: 317 The Strategy Group
Dell's content journey: product to customer centric marketing - CIM Key Insights webinar
 
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In today’s world of the always-on consumer, the traditional product-centric campaign is no longer enough to keep your brand preeminent. Marketing requires a shift from pushing products out to creating consistently valuable and relevant content that centres on satisfying the unmet needs of the new, always-on consumer. Watch this CIM #KeyInsightswebinar with Simon Hall, Former UK Chief Marketing Officer at #Dell, on moving from product-focused to #content-centric campaigns. Sharing over 20 years’ experience in the IT industry, Simon will take you through: • The changing expectations of customers over time, customer centricity and the requirements on marketing • The alignment of sales and marketing around the focus for campaigns • What constitutes good content for campaigns • Key case studies on the content journey Presenter: Simon Hall, Former UK Chief Marketing Officer, Dell This webinar was recorded live on 02 June 2015. Find out more about our training courses on copywriting and content: https://www.cim.co.uk/training/list-courses/?facet_Specialism=Copywriting+and+Content
Growth Hacks for a Product-centric Start-up  -  Prasoon Gupta
 
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Growth Hacks for a Product-centric Start-up. Prasoon Gupta, Co-Founder & CEO Sattviko, shares 3 important things a startup needs to be successful. #LHStartupExpo #GrowthHacks
Views: 84108 Lufthansa India
Growing from a product-centric organisation into a powerful Indian full-service banking franchise.
 
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Kotak Mahindra Bank started 25 years ago as a finance company and is planning to increase its branch network from around 300 to 1,000 in the medium term. KVS Manyan, Group Head of Consumer Banking, explains how he's tackling the challenge.
Views: 52 TBCFI
Customer-Centric Innovation, featuring Lara Lee
 
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According to Lara Lee, intensive customer focus is the most effective means of achieving the rich pipeline of innovation that leads to continuous improvement and consistent growth. She shares examples of how she implemented this at Harley-Davidson, as well as the successes of Zipcar, Chipotle, and more.
Product-Centric Service Information Delivered to Improve Quality and Reduce Costs - PTC
 
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http://www.ptc.com/solutions/service-lifecycle-management/technical-information/ Sheila Brennan, Program Manager of Aftermarket and Service Strategies at IDC, briefly discusses the significance of up-to-date, configuration-specific service information in an environment of ever-increasing complexity.
Views: 177 PTC
The Customer Centric Approach
 
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Sales Marketing and Product Centric VS Customer Centric
Views: 22 Marco Giunta
Peter Fader * Sarah Toms: "The Customer Centricity Playbook" | Talks at Google
 
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How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive’s executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. In this talk, Fader and Toms cover their Customer Centricity manifesto, which includes all the elements that support customer centricity within an organization. In their book, you will also learn how to: - Develop a customer-centric strategy for your organization - Understand the right way to think about customer lifetime value (CLV) - Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity - Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation - Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide Get the book here: https://goo.gl/B8M7GX
Views: 3546 Talks at Google
Customer Centric Marketing for Entrepreneurs | BabsonX on edX
 
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Enroll now! https://www.edx.org/es/course/customer-centric-marketing-entrepreneurs-babsonx-mkt01x Design a marketing campaign and learn how to create brand excitement and attract engaged customers! It is not uncommon for students, executives and business owners to feel overwhelmed by the myriad of marketing solutions available today. How do you decide if social media, direct sales or perhaps event marketing is right for your business? This course helps you understand how to build a brand and reach your potential and current customers in the most effective and efficient manner. The landscape for marketing (identifying and seizing opportunities for market growth) has changed dramatically over the past decade, making marketing decisions more confusing than ever before. Understanding how to quickly identify true customer needs and then apply the learnings to identify the right marketing approach for your company is critical if you are looking to launch and/or grow a business. In this unique entrepreneurial marketing course, you will gain practical experience by learning how to design a customer-centric marketing campaign for your own business or for an organization that needs marketing support. We will teach you how to better understand your customers’ needs and use this knowledge to develop and launch a marketing campaign that engages consumers and creates traction using the right marketing channels. Your campaign might be an integrated social media program, an event-driven workshop, a sales outreach initiative or something entirely different. You will learn how to view the customer engagement experience through the eyes of your target market to effectively build a strong brand. Finally, you will learn how to evaluate and measure the success of your campaign to ensure you can either repeat successful marketing initiatives that worked or pivot when the campaign does not meet your business growth goals.
Views: 960 edX
The Strategy Behind Customer Centric Experiences
 
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Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 1296 Merkle
Ensuring Integrated Solutions: Product-Centric V Patient-Centric
 
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Panelists Gilles Pluntz of Ferring Pharma, Zinta Krumins, Boehringer Ingelheim & Lutz Bonacker, CSL Behring ponder the question of how to offer integrated solutions for the patient, moving away from product-centric towards patient-centric solutions. eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences. eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness. Get the latest industry insights in your inbox: http://www.social.eyeforpharma.com/newsletter-subscribe Follow eyeforpharma on Twitter: https://www.twitter.com/eyeforpharma Like eyeforpharma on Facebook: https://www.facebook.com/eyeforpharma Subscribe to our channel: https://www.youtube.com/user/eyeforpharma
Views: 126 eyeforpharma
Toyota's Customer Centric Supply Chain Strategy
 
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Neil Swartz, VP & General Manager, shares Toyota's customer-centric supply chain strategy at the 3PL and Supply Chain Summit in Chicago: http://www.3plsummit.com For more supply chain insight, visit: http://www.eft.com
Get Ready for a Customer Centric Future
 
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Evolve your corporate culture to focus better on the customer - get a customer-centric internal organization that's simple, not complex. Featuring the CCO of Chobani, Nicki Briggs, the CCO of MetLife, Claire Burns, the CCO of Dow Jones, Paula Keve and the Director of Digital Strategy, Product and Innovation at Arke Systems, Justin Reilly.
Views: 1996 The Incite Group
Professor Peter Fader on Customer Centricity: Wharton Lifelong Learning Tour
 
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Peter Fader, Frances and Pei-Yuan Chia Professor and Co-Director of the Wharton Customer Analytics Initiative, shares insights about "customer centricity," a new management framework that allows companies to build stronger relationships with customers by better understanding their behaviors and anticipating their needs. Professor Fader made the Boston stop of the Wharton Knowledge for Action Lifelong Learning Tour.
Views: 13464 Wharton School
How to Deploy a Customer Centric Sales Process
 
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On this episode of SBI’s Sales and Marketing video podcast, we discuss how to deploy a sales process that's tailored to customers’ needs. https://bit.ly/goSBI 00:41 Introducing Lori Chmura, VP of U.S. sales at Cordis 02:32 How Cordis has adapted to changes in consumer behavior 09:19 A preview of “To Take a Closer Look” by Pete Hayes, the CSO of Equinix 11:16 The challenges of following the modern buyer’s journey 16:35 Using the time-tested AID INC Process: improving your sales cycle with vision 25:07 Lori’s approach to enabling sales reps with new technology (Her secret weapon: the iPad!) 27:57 Creating a sales training process to get reps up and running on a new sales system 30:51 The first three steps to a new Sales Process SBI Sales and Marketing Video Podcast Episode Summary: Today on the SBI Sales and Marketing podcast, we discuss how to create a sales process that’s bespoken to your organization. We’re joined by Lori Chmura, the VP of U.S. sales at Cordis, a medical device division of Johnson & Johnson. Together, we discuss how sales leaders can shorten their sales cycle and win more deals by deploying a custom sales process. In our conversation, we discuss how modern purchasing methods have outgrown the traditional sales process and how Lori has tailored her sales process to meet her customers’ changing purchase behaviors. We also look at the pain points in following the consumers along their buying journey, exit criteria, rep adoption and tracking metrics. Lori also shares her usage of modern tech to ramp up inventory tracking, her approach to sales training and the first three steps to building out a modern, bespoke sales process. Ready to Make Your Number? If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016-report to see the details of our six step revenue growth method, which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at https://salesbenchmarkindex.com/contact-us/.
Views: 1620 SBI TV
Bill Carson - The Importance of Customer-centric Sales Training
 
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Product-centric traditionally trained Sales people are redundant - they add no value to Buyers. Companies must provide Customer-centric sales training to their Sellers or risk continuing to lose market share, revenues and margin.
Views: 205 Bill Carson
How Amazon Has Remained Customer-Centric As It Expands Across Programs and Countries
 
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Mr. Peyre came to Amazon with a diverse array of international experience in supply chain and retail, focusing on improving customer experience, increasing revenue, and optimizing costs. As the Head of Global Supply Chain for Amazon Prime Now, Mr. Peyre overseas the ultrafast delivery platform for over 20,000 different products in countries around the world.
Customer Centricity: The Evolving Marketplace
 
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Customer expectations are changing rapidly. Technology is driving different behaviors and with everyone now having access 24/7 – each interaction provides an opportunity to influence their opinions and decisions. This means we must start acting differently. We need to do more than just talk about being customer centric, we need to redefine how our businesses think about, and interact with our customers.
Views: 20205 DHL
Business Growth Driver #1 - Be Customer Centric - 5 Steps to be more customer centric
 
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[VIDEO 1 of 7] Customer centric companies have 2x higher revenues on average than companies that are not. Neeraj Shah shares 5 simple ways in which your company can be more customer centric. #BusinessMentor #SmallBusiness #Revenue #GrowthDriver Scalable growth requires companies to keep customers at the centre of decisionmaking. Getting a product-market fit right is a challenging, time consuming and often iterative process. Working closely with customers to understand their needs and wants is a fundamental requirement for every entrepreneur. This helps in gaining a real-time and end-to-end view of the purchase/consumption cycle and where the organization can focus on to create value. Click here for an overview of the 7 Growth Drivers: http://neerajshah.me/7-growth-drivers-scale-business/
Views: 364 Neeraj Shah
The Technology of a Customer Centric Culture - Customer Success Summit 2017
 
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From Customer Success Summit 2017 - Ravit Danino, VP Product at Totango, discusses, "The Technology of a Customer Centric Culture". Learn more about Customer Success Summit: http://customersuccesssummit.com Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success. Learn more at www.totango.com.
Building a Customer Centric SaaS company
 
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In this webinar, Gilles CEO and Co-Founder of Livestorm shares : How to create a feedback workflow from customer-facing functions back into product and engineering How to derive meaningful insights from churn data and act on it 'Customer-first' vs 'Business-first' approach - Why and How Livestorm keeps itself aligned to the former
Our mission is to establish Amazon as India's most customer-centric company: Amit Agarwal
 
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Amit Agarwal, VP & Country Manager, Amazon India explains the focus areas of the ecommerce major and what strategies it is employing to retain customers. About the Channel: Watch Business Today videos to get the latest news on Business, stock market, sensex - BSE India, NSE India, personal finance, gold prices, petrol prices and more. Also, get an insight into the dealings of the top companies in India from Business Today's award-winning journalists. Get up to date with all investment options (Mutual Funds, SIPs, Debt, Equity, Insurance, Home Loans, Pension Schemes, Retirement Plans) from our Money Today team. Also, watch interviews of top CEOs. Regular shows to watch out: The Good The Bad and The Ugly with BusinessToday.in Editor Rajeev Dubey to know the top stories of the day specially curated from the world of business and economy. Watch Inside India's Factories to find out how different products get manufactured and processed for final consumption. You can follow us at: Website: https://www.businesstoday.in Facebook: https://www.facebook.com/BusinessToday Twitter: https://twitter.com/BT_India Google Plus: https://plus.google.com/+businesstoday
Views: 247 Business Today
Shifting to Customer-Centric? Your Segmentation Model Matters | Modern Marketing Minute
 
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Being successful in the Experience Economy calls for experiential segmentation. Yet, most companies are still using product-centric segmentation models. Learn more: http://bit.ly/2mIB7LS
Views: 107 Quarry
Executive Report: Customer Centric Transformation with Steve LaValle
 
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Contact us: https://www.merkleinc.com/contact Connect with us: https://twitter.com/MerkleCRM https://www.linkedin.com/company/7947/ https://www.facebook.com/merkleinc https://www.instagram.com/merkle_inc/
Views: 67 Merkle
Brand Centric vs. Customer Centric Approaches
 
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Build brand loyalty by way of a customer centric approach to your business. stayonyourdaily.com
Views: 24 Stay on your Daily