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What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning
 
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✪✪✪✪✪ WORK FROM HOME! Looking for US WORKERS for simple Internet data entry JOBS. $15-20 per hour. SIGN UP here - http://jobs.theaudiopedia.com ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning - BRAND MANAGEMENT definition - BRAND MANAGEMENT explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, brand could be corporate, product, service, or person. Brand management build brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, and can benefit from price-sensitive customers. Brand orientation refers to "the degree to which the organization values brands and its practices are oriented towards building brand capabilities". It is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever-tougher competitive situation on many markets. A product's superiority is in itself no longer sufficient to guarantee its success. The fast pace of technological development and the increased speed with which imitations turn up on the market have dramatically shortened product lifecycles. The consequence is that product-related competitive advantages soon risk being transformed into competitive prerequisites. For this reason, increasing numbers of companies are looking for other, more enduring, competitive tools – such as brands. Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers may try to control the brand image. Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates. Even though social media has changed the tactics of marketing brands, its primary goals remain the same; to attract and retain customers. However, companies have now experienced a new challenge with the introduction of social media. This change is finding the right balance between empowering customers to spread the word about the brand through viral platforms, while still controlling the company's own core strategic marketing goals. Word-of-mouth marketing via social media, falls under the category of viral marketing, which broadly describes any strategy that encourages individuals to propagate a message, thus, creating the potential for exponential growth in the message's exposure and influence. Basic forms of this are seen when a customer makes a statement about a product or company or endorses a brand. This marketing technique allows users to spread the word on the brand which creates exposure for the company. Because of this, brands have become interested in exploring or using social media for commercial benefit.
Views: 16995 The Audiopedia
Introduction to Brand Management | Lecture 1: Fashion Is A Beatutiful Chaos
 
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Titled "Fashion is a Beautiful Chaos," this is the first lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management. Here, our director Danilo Venturi unpacks the three major tipping points that have shifted today's industry — globalization, the internet and the downfall of ideologies — to decode how the brand manager remains relevant in a chaos-ridden society. The blurred distinction between culture and identity, he explains, coupled with a shifted perception of time and space, have caused chaos - and this, he argues, is the new order. Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashion media partnership launched in October 2017 to unlock one of fashion's most sought-after figures. ========================= More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): http://www.polimoda.com/courses/fashion-brand-management/ Follow us on: Facebook - https://www.facebook.com/Polimoda Instagram - https://www.instagram.com/polimodafirenze Twitter - https://twitter.com/polimodafirenze LinkedIn - https://www.linkedin.com/company/polimoda Subscribe to our YouTube Channel: https://www.youtube.com/user/polimodatube
Views: 1538 Polimoda
Brand - Marketing Video Lecture by Prof. Vijay Prakash Anand
 
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COURSE and DISCOUNT Link: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETING10 In this video, I have tried to answer a very basic question, as to what is a brand. You will also get to know the definition of Brand, as defined by American Marketing Association. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 18620 Marketing by Vijay
Branding Introduction
 
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For more Info on Welingkar's PGDM Distance Learning Program: http://bit.ly/16o0OSy Watch this video on Brand Introduction by Welingkar's Hybrid Management Program to understand the origins and concept of branding. Every organization wants to be the customer's first choice. Thus building and managing a brand plays a key role in achieving that status of being seen as the 'preferred choice'. Join us on Facebook: http://www.facebook.com/welearnindia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
Introduction to Brand Management | Lecture 3: Branding the Subconscious
 
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Titled "Branding the subconscious," this is the third lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management. Here, our director Danilo Venturi explains that marketing to specific segments of society is no longer effective, due to the variety of cultural shifts that have defined the world in the last decade. Venturi argues that brands should instead target subconscious archetypes found in all humans regardless of geography, gender or age, in order to communicate a more universal message. Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashion media partnership launched in October 2017 to unlock one of fashion's most sought-after figures. ========================= More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): http://www.polimoda.com/courses/fashion-brand-management/ Follow us on: Facebook - https://www.facebook.com/Polimoda Instagram - https://www.instagram.com/polimodafirenze/ Twitter - https://twitter.com/polimodafirenze LinkedIn - https://twitter.com/polimodafirenze Subscribe to our YouTube Channel: https://www.youtube.com/user/polimodatube
Views: 307 Polimoda
What is Brand Management ? Urdu / Hindi
 
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This Video Give The Basic Concept of What is Brand Management (Urdu / Hindi) ? ZPZ Education Channel Link: www.youtube.com/channel/UCwFzeQDf9cGm_ZeTXV_t5SA
Views: 1560 ZPZ Education
Introduction to Brand Management | Lecture 2: The 3D Business Model
 
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Titled "The 3D Business Model," this is the second lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management. Here, our director Danilo Venturi discusses the ways in which brands can adopt a holistic, flexible approach to creating products, building a brand identity and appealing to consumers. Given the chaotic nature of today’s fashion industry, a 3D business model has become the lifeline of a ultimate brand success. Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashio media partnership launched in October 2017 to unlock one of fashion's most sought-after figures. ========================= More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): http://www.polimoda.com/courses/fashion-brand-management/ Follow us on: Facebook - https://www.facebook.com/Polimoda Instagram - https://www.instagram.com/polimodafirenze/ Twitter - https://twitter.com/polimodafirenze LinkedIn - https://twitter.com/polimodafirenze Subscribe to our YouTube Channel: https://www.youtube.com/user/polimodatube
Views: 443 Polimoda
Brand in hindi
 
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Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 11512 study with chanchal
Introduction to Brand Management
 
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Dr Michaek Mark gives a short introduction to the class Brand Management, an elective within the MBA at the University of Strathclyde Business School.
Views: 410 SBS Strathclyde
Brand Management explained
 
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The core aspect of marketing which gives you leverage for your business is the Brand Management phenomenon. Brand management concept we have tried to explain in detail. Hope you like it. For more on Brand management , Brand Activation visit http://www.grape5.com/brand-buzz/brand-activation or Ask use on twitter @grape5x
Views: 1080 parag masteh
Brand Manager - FMCG | Job Snapshot
 
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One of the most coveted jobs for MBA students! Do you know what a Brand Manager actually does? Want to know if you would be happy doing it? ‪#BrandManager‬ ‪#FMCG‬
Views: 60837 Profession Choice
branding 101, understanding branding basics and fundamentals
 
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branding 101, understanding branding basics and fundamentals. Every business wants to be a customer's first choice. Building and managing a brand can play a significant part in making that happen. The concept of a brand extends far beyond just your company logo to your business' core values and to every interaction you have with customers and suppliers. In effect, your brand creates and maintains your reputation and so reflects your customers' experience of your organisation. Customers and employees can build up emotional attachments to certain brands, allowing for strong loyalties and even a sense of ownership. This can help maintain employee motivation and increase your sales but it can also cause problems if you don't consult these stakeholders as your business grows. Your brand is what you are really selling to your customers, not just a product or service for which there may already be many existing providers. A strong brand can make any business stand out from the crowd, particularly in competitive markets.
Step into the world of luxury brand management
 
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Take a journey into the world of luxury and learn how Glion students are getting luxury brand management training with some of the world’s leading luxury brands. In this documentary, Glion students and key faculty members explain how the Luxury Brand Management specialization program works. This specialization track builds upon the customer experience management skills that Glion students have acquired for the hospitality industry, and it elevates those skills for the luxury sector through internships, luxury brand management courses and a two-week applied learning workshop at Domus Academy in Milan. To learn more about our Luxury Brand Management specialization, visit http://www.glion.edu/luxury
“Lessons in Building and Managing Strong Brands.” – Kevin Lane Keller of Dartmouth College
 
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Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Keller’s impressive academic resume includes degrees from Cornell, Duke, and Carnegie-Mellon universities, award-winning research, and faculty positions at Berkeley, Stanford, and UNC. Through the years, he has served as brand confidant to marketers for some of the world’s most successful global brands, including Accenture, American Express, Disney, Ford, Intel, Levi-Strauss, L.L. Bean, Procter & Gamble, Samsung, and Starbucks. His textbook, Strategic Brand Management, in its 4th edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.” He is also the co-author with Philip Kotler of the all-time best selling introductory MBA marketing textbook, Marketing Management, now in its 15th edition. From July 1, 2013 to July 1, 2015, he served as the Executive Director of the Marketing Science Institute.
Marketing/Brand Management at P&G UKI
 
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Marketing/Brand Management at P&G
Views: 10431 P&G Careers
Introduction to Brand Management
 
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Brand Management
Views: 235 CA Parvesh Aghi
P&G Marketing / Brand Management
 
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Find out what exciting things you can look forward to when you join P&G Marketing/Brand Management. http://korea.pgcareers.com/
Views: 12862 Recruit PG Korea
Brand Resonance Model
 
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A discussion of the Brand Resonance Model.
Views: 50750 DrKC2010
An introduction to employer brand management
 
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Richard Mosley of People in Business speaking in South Africa
Views: 289 pibvideochannel
INTRODUCTION TO STRATEGIC BRAND MANAGEMENT - MODULE 1
 
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A short description of the first module in a series. These modules make up an online 3-month certificate course available from the IMM (Institute of Marketing Management). To sign up, click here https://www.immsc.co.za/online_courses/marketing-advertising-short-courses/
Views: 25 Karen Zimelka Roos
Brand Management
 
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Join Professor Mark Ritson on our upcoming Brand Management Program.
Brand Management in The Digital Era | Seminar at NSU
 
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Brand Management with Digital Marketing Seminar at North South University on Google Analytics, Facebook AD Manager, and various Digital Marketing topics...
Introduction to brand management - Brand Regard
 
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An introduction to using Brand Regard to easily manage your brand. Sign up at www.brandregard.com.
Views: 712 brandregard
Brand Management: Characteristics of successful brands 1
 
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http://www.oxlearn.com. What all successful brands have in common? Part 1 From Brand Vision to Brand Evaluation Book available at http://bit.ly/9SKnXy
Views: 8637 OxfordLearningLab
Strategic Brand Management
 
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Anna Scott Phillips
Views: 408 Anna Scott Phillips
Brand Management
 
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Brand Management
Views: 1641 Kingster Education
Retail Brand Management Week 1
 
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Week one module introduction.
Views: 190 Andrew Ridal
MBA Videos - Brand Management - Online MBA in India
 
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NIBM Global offers free MBA videos and webinars to students. Visit www.nibmglobal.com for details.
Views: 5882 Kingster Education
Corporate Brand Management and Reputation BUSN35
 
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Presentation of the elective master course "Corporate Brand Management and Reputation" (BUSN35) by associate professor Mats Urde (also head of course). The outline of this case-based course and key models are briefly presented. The course is part of the MBA program International Marketing and Brand Management given 2014 at Lund University School of Economics and Management, Sweden.
Views: 987 Mats Urde
Introduction to Brand Management By Anupam Dutta
 
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Learn how to position and project your brand from Anupam Dutta - who's been Managing Director at Kellogg's, CEO of the Indian Super League, Business head at Britannia Industries, Marketing head at Diagnose and a whole lot more!
What is Branding in Marketing
 
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Learn the Basics of What is Branding what is the use of Branding in management. For more Info on Welingkar's PGDM Distance Learning Program: http://bit.ly/16o0OSy Brand is an identity of the organization, its product and services. It is combined effort of an organization projected to the consumer. Branding is a holistic and team effort to deliver what the consumer is looking for, which is not the product but a brand in the long run. This video by Welingkar's Hybrid Management Program has an in-depth discussion on Branding. Join us on Facebook: http://www.facebook.com/welearnindia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
Branding Management - Session 4 SMU101: Intro to Branding Unit
 
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This lecture is part of the 100% free Intro to Branding course offered by Social Media U. In this lecture you will: - develop an understanding about strategic brand management - explore how to link brand value and brand benefits to your strategic brand management - identify initial key value elements within the brand management process The full study unit, which has additional videos, preparatory reading, learning activities and further reading, can be accessed here: http://socialmediau.net/course-menu/intro-to-branding/15-smu101-session4-brand-strategy Social Media U offers a free online Integrated Media course. Units of study include: Branding, Writing Effectively for the Web, Social Media Marketing, Effective Website Design (including SEO), Analytics and more.
Views: 3378 Social Media U
Global Brand Manager
 
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This 2014 Career Connections video features Sara Diniz, a Global Brand Manager for Venus at Procter & Gamble. This video explores World Languages under the theme of International Business / Finance.
Views: 5058 ThinkTVPBS
INTRODUCTION TO STRATEGIC BRAND MANAGEMENT
 
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Video from AYO 22717
Views: 33 Ayo Faloye Samuel
Brand Management -V
 
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This Lecture talks about Brand Management -V
Views: 392 cec
STRATEGIC BRAND MANAGEMENT PRESENTATION   SPOTLIGHT GAP
 
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Gap STRATEGIC BRAND MANAGEMENT PRESENTATION MEGAN VENABLES Leeds Beckett - c7188456
Views: 59 Meg Venables
Brand Management seminar
 
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Brand management seminar / February 2011
Views: 290 Martin Radulov
B2B Branding: Management and Strategies
 
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http://www.driveyoursuccess.com This video explains the essentials of building your B2B brand by finding and using your brand champions.
Views: 5226 Ian Johnson
Branding Basics | Everything You Need To Know About Branding | Hindi | Marketing Basics | Marketing
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 38167 Intellectual Indies
Brand Management: Target Audience introduction
 
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Brand Management: introduce your target audience (backpackers) together with thorough insights to match your product values.
Views: 5 Eline Borms
How to write a Brand Strategy or Plan ?
 
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Video shows the structure, key components and sequence to writing a brand strategy or plan.
Views: 9726 FMCG Academy
An Introduction to Marketing: Patrick Hitchen
 
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In this video Patrick Hitchen, of Essex Business School, begins by explaining why being passionate about marketing might help students secure a future job. He then begins his "Introduction to Marketing" lecture by looking at brand management, why strong brands are important in marketing and the ethical issues involved. Our "Introduction to Marketing" (BE510) module provides an introduction to the discipline of marketing. To find out more about studying in Essex Business School go to: http://www.essex.ac.uk/ebs/
Views: 54530 University of Essex
Introduction to brands as symbols
 
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Introductory lecture on brand management at Bharathidasan Institute of Management, Trichy
Views: 427 Dr. Abhishek Kumar
What is Marketing & Brand Strategy?
 
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Hybrid Customer & Marketing Strategy With Jared Foster http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few
Views: 317405 Jared Foster
Corporate Brand Management and Reputation BUSN35 Course introduction Mats Urde
 
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This master course at Lund University School of Economics and Management covers corporate brand management and reputation. It is case-based because “management is as wisdom that cannot be taught”: Making the point that management and leadership skills need to be practiced. Therefore, this course is designed by associate professor Mats Urde to create realistic situations, calling for discussions in class to enhance students’ judgment and management skills.
Views: 153 Mats Urde
Advertising & Its Role lecture, MBA  by Surbhi Mathur, Biyani group of colleges
 
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This is a part of lecture presented by Surbhi Mathur Asst.proffesor of biyani girls college.The video is about advertising and its role in Indian economy. Advertising is a paid form of communication which mention the name of an identified sponsor. Advertising plays various role in economy in terms of Marketing, Communication, Economical & Societal role. The video is helpful for management students.
Views: 60289 Guru Kpo
Agile CRM | Ashok Reddy Gudibandla | Product Brand Management and Strategy
 
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Ashok Reddy Gudibandla, Product Brand Management and Strategy, AgileCRM at TechSparks 2013 Grand Finale. Watch this video to know more. Please do like and Share it. Like us - https://www.facebook.com/yourstorycom Follow us - https://twitter.com/yourstoryco Check out - https://YourStory.com
Views: 506 YourStory
Brand Management -IV
 
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This Lecture talks about Brand Management -IV
Views: 389 cec