Call 314-692-2200 or go to http://www.Hyken.com to learn more about Shep Hyken, customer service speaker and expert. Professional keynote and customer service speaker and New York Times bestselling author, Shep Hyken discusses five ways to create customer loyalty. It’s been a while since I approached the topic of customer loyalty. All of the tips, ideas, tactics, and techniques I write about are about driving a better customer service experience, which can (and hopefully will) lead to customer loyalty. The concept of repeat business, and ultimately customer loyalty is huge. A small increase in loyalty, just as little as one or two percent, can have a dramatic positive impact to your top and bottom line numbers. So, with that in mind, here are five ideas, a few of them revisited from the past, as well as some new ones, that will help you create that coveted loyal customer. 1. Don’t Confuse a Loyalty Program with a Marketing Program: The first thing that pops into my head when I’m asked about loyalty program is the mistake that many companies make when designing a loyalty program. Some companies think they have a loyalty program, but it is actually a marketing program, and there’s a big difference. If when you take away the perks and the rewards, you may lose the customer, then what you really have is a marketing program. The best companies have loyal customers because of the overall experience, not the perks and rewards. 2. Create an Emotional Connection: There is a big difference between satisfied customers and loyal customers. Satisfactory is a rating. Loyalty is an emotion. Find out a way to connect with your customers. Make them feel special. Thank them for their business. Treat them like they want to be treated. 3. Personalization and Customization: The concept of the personalized experience is a hot topic these days. With all of the data we are able to gather on individual customers, there is no reason we can’t give a customer a personalized and tailored experience. 4. Create Confidence: The old saying goes that people want to do business with people they know, like, and trust. The knowing and liking is easy. The trust is the hard part. Earn the customer’s trust by creating a consistent and predictable above average experience – all of the time. Customers want to know what to expect. No surprises. Consistency is key. When they trust you, they will continue to do business with you. 5. Break Down Customer Loyalty into Bite Size Chunks: Most people think customer loyalty is about a lifetime. Well, it’s not. The goal is about a lifetime, and a lifetime is a long time. How do we get a customer to be loyal to us for a lifetime? That’s huge. Let’s make it easier. Rather than a lifetime, focus on the next time. Every time. So, ask yourself what I call the Customer Loyalty Question: What are you doing right now to make sure the customer will come back the next time he or she needs what I sell? Think next time, every time, and it just may turn into a lifetime. To wrap this up, the value of customer loyalty is obvious. Loyal customers not only do more business with the companies they are loyal to, they will also spend more each time they do business. And, when they are loyal, they talk. Word-of-mouth marketing is the best marketing there is. Combine the value of the lifetime customer with the value of their recommendations and the payoff to your customer service and experience efforts are huge. For information about customer service training go to http://www.TheCustomerFocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Google+: http://www.gplus.to/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200 This video will answer: How to get loyal customers. How do I create customer loyalty? How can I connect with my customers on a personal level? ShepTV is another Shepard Presentation (www.ShepTV.com)
Views: 9811 Shep Hyken
The success of any business depends heavily on the relationships it builds with its customers. In this video, I want to share some strategies for customer retention, customer loyalty, and repeat sales with you. http://bit.ly/2sh6vEX Click the link above to discover the ONE skill the very best influencers, persuaders, communicators, and salespeople all excel at, and how you can excel at it too. “Your company’s most valuable asset is how it is known to its customers.” @BrianTracy (Click to tweet: http://ctt.ec/X3h2E) ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg
Views: 21672 Brian Tracy
How can you retain more clients and customers in your business? This video shares ideas around how your brand can maintain customer loyalty. Join the Facebook group for more tips http://www.facebook.com/groups/inspireurbiz If you're wanting to develop your brand or want to know how to improve your brand loyalty and keep customers coming back to you, watch this video for business tips that will aid your business growth. 📝Order your Majestic Marketing planner: http://bit/ly/i2mMarketingPlanner 🔔Subscribe, Comment & Set the Ringer for notifications! Facebook Community: http://www.facebook.com/groups/inspireurbiz Leave a comment or ask a question below! SUBSCRIBE &/OR COMMENT MORE VIDEOS: How to set your marketing objectives https://youtu.be/lQOE3YjWnUY How to maintain brand loyalty https://youtu.be/Cx3lYwNlzII Get Better Results on Social Media https://youtu.be/MN0Mb3u5YOY Events and Meetups https://www.eventbrite.co.uk/o/insight2marketing-team-2327433785
Views: 95 Insight2Marketing
How important is it to build customer loyalty? Let's take 10 to talk about it. Find out how to improve your business performance with the team at Albanese Branding & Communications with the new web series, Take Ten @ 10! Join our intern, Patrick Zajdel, as he learns from the team at Albanese Branding about the world of marketing and business first hand. VISIT our WEBSITE! ► http://www.albanesebranding.com GOT a TIP? Email us ► [email protected] FOLLOW us on TWITTER! ► http://twitter.com/AlbaneseBrand LIKE us on FACEBOOK! ► http://www.facebook.com/AlbaneseBranding FOLLOW our LINKEDIN: ► https://www.linkedin.com/company/albanese-branding-&-communications-inc- Albanese Branding & Communications 435 York Blvd Hamilton, ON L8R 3K3, Canada Phone: 905 526-0067 Fax: 905 526-0660 Hamilton’s hardest working strategic marketing firm is enthusiastic about tackling your next marketing challenge. CREDITS - EPISODE 05: "BUILDING BRAND LOYALTY" Host: Patrick Zajdel Featured Guest: Kelly Hribljan Executive Producer: Aldert van Nieuwkoop Producer/Director: Dave Mader Director of Photography: Andrea Chan Editor: Safa El Sahani Sound: Andrea Chan All images and featured music were sourced from the public domain.
Views: 2262 Thinkr Marketing
Lance Walker is the CEO of Loyalty NZ, the company that runs New Zealand's largest and most successful coalition loyalty programme, Fly Buys. Lance will be exploring how loyalty programmes have become a very common marketing strategy, with most businesses offering them in one form or another, and most NZ consumers being involved in several. But do they really work, and do they still have a place in the marketing In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 64231 TEDx Talks
In this Video, Dr Vivek Bindra talks about 7 steps through which you can make your customers loyal and increase your sales without spending any additional money. He also talks about easy steps through which your customer will come back to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 648511 Dr. Vivek Bindra: Motivational Speaker
Remember when customer loyalty programs were first introduced? Customers were given a card and told to collect points and brands believed that they were building customer loyalty. Today's customers want to feel valued and listened to; they want personalised experiences that aren't provided to every customer. Customers are loyal when they are engaged with a brand and what it stands for. Examine your brand and define it in terms of the ultimate promise to the customer. What is your customer experience ambition?
Views: 108552 Salmat
How to Retain Customers and Create Brand Loyalty SUBSCRIBE: http://goo.gl/VC0Isb Peter Sage is an Extreme Entrepreneur & Inspirational Speaker Peter Sage is an Inspirational Speaker, Serial Entrepreneur and Renowned Coach. After 25 years of business and personal development his passion is now to help people through spreading his messages, insights and philosophy. Subscribe and enjoy! WEBSITE: http://www.petersage.com FACEBOOK: http://www.facebook.com/PeterSageFan007 TWITTER: http://www.twitter.com/PeterSage007 GOOGLE+: https://plus.google.com/+PeterSage007
Views: 1464 Peter Sage
Complete Premium video at: http://fora.tv/conference/biztechday_ny_2010 How do great leaders and organizations - from Martin Luther King, Jr. to Apple Computer - command loyalty? Marketing consultant Simon Sinek introduces his concept of "The Golden Circle," which identifies what makes the most inspiring people and organizations so successful and influential. ----- "Leaders of great companies that go from good to great start not with 'where' but with 'who.' They start by getting the right people on the bus." - Excerpt from Good to Great by Jim Collins With the right people, your business could go a lot faster and further. The key is not to hire people for a job or money, but to hire people who believe in what you believe, so they will work with their blood, swear and tears. Learn from Simon Sinek, the author of Start With Why: How Great Leaders Inspire Everyone to Take Action and understand: * How to build, inspire and empower your team * How to build a company with true purpose that will inspire action * How to communicate your purpose, cause or belief Simon Sinek is the author of Start With Why. He teaches leaders and companies how to inspire people. Sinek is leading a movement to inspire people to do the things that inspire them. He writes, consults and speaks all over the world about the power of Why - the purpose, cause or belief that drives every one of us. If everyone knew why they do what they do, and if everyone only did the things that inspired them, Sinek believes that this world would be an amazing place.
Views: 212428 FORA.tv
Thank you friends to support me Plz share subscribe and comment on my channel and Connect me through Instagram:- Chanchalb1996 Gmail:- [email protected] Facebook page :- https://m.facebook.com/Only-for-commerce-student-366734273750227/ Unaccademy download link :- https://unacademy.app.link/bfElTw3WcS Unaccademy profile link :- https://unacademy.com/user/chanchalb1996 Telegram link :- https://t.me/joinchat/AAAAAEu9rP9ahCScbT_mMA
Views: 4054 study with chanchal
Building Brand Loyalty Having a loyal following of customers is a vital component behind business success. In order to attain loyalty from your users, you need to establish and encourage trust amongst a community of fans. This can be achieved in a number of ways, which we’ll briefly address below, and the video above will expand upon in more detail: Storytelling Creating a story for your business can help keep your brand voice, and messages, consistent, clear and relatable. Reed Hastings, CEO and co-founder of Netflix, utilises this tactic extremely well when discussing the origins of his business: "I had a big late fee for 'Apollo 13.' It was six weeks late and I owed the video store $40. I had misplaced the cassette… Later, on my way to the gym, I realized they had a much better business model. You could pay $30 or $40 a month and work out as little or as much as you wanted.” (Source: The New York Times) This simple tale turns a multi-million dollar business into a relatable idea. Make Connections Social media gives businesses the opportunity to connect and interact with users like never before. Businesses can use social platforms to assess who their audience are, and how they feel about the brand. They can then use this information to personalise their responses, and grow trust in their users by addressing them directly. As well as social media, you can also use surveys, focus groups, and customer analysis to better understand your audience. Personalisation Use the data you collect on your audience, such as purchase history, to personalise your marketing and make individual users feel valued. Offer exclusive, tailored rewards to showcase that you both know, and care about your user base. Reward Loyalty Remember to reward your original customers, especially those who've been there with you from the beginning. If people trusted enough to put their faith in your brand at the beginning, don't forget about them once you get bigger. Use loyalty schemes, and exclusive user discounts and offers, to showcase that you remember those who helped make your brand. These are just a few tips and tricks for building brand loyalty, but be sure to watch the video above for more information, or find out more about our online branding services here: http://www.koozai.com/brand/ Feel free to check out our other useful Digital Marketing posts at: http://www.koozai.com/blog/ https://www.facebook.com/koozai https://twitter.com/koozai
Views: 1432 Koozai
Top entrepreneurs at the Virgin Startup #VirginWow event discuss how to build a brand that keeps customers coming back for more. To find out how Virgin Startup can help get your business off the ground, visit www.virignstartup.org today - and get started.
Views: 4074 Virgin StartUp
5 Tips to build brand loyalty and make money on YouTube starts now. Jump start your video campaign with my best scripts, templates, and tools: http://bit.ly/VMAtoolkit ************************************ Subscribe to Davids Channel- http://bit.ly/DWYTube David Walsh is a globally recognized YouTuber and video marketing expert. In this video, Davids gonna lock it down with 5 solid tips that you have not have heard before. When it comes to brand loyalty and growing a business, you should focus a ton of energy on metrics that matter. That might one or more of the following: Clicks to website Subscribers Opt Ins Sales Leads View duration Comments Or maybe something else like brand awareness or brand recall. These are hugely important for increasing your top-of-mind status with the viewer. As you go through these 5 steps for creating brand awareness, think of your own videos and how you might be able to leverage what you learned here in your new videos. Don't Forget to subscribe! http://bit.ly/vsvlog ************************************ My Favorite Gear for Starting with Video: Wireless mic: http://amzn.to/1I9IjYd Teleprompter: http://amzn.to/1QImkuq t5i with additional gear: http://amzn.to/1QImDp4 Tripod: http://amzn.to/1QImSk9 Lighting: http://amzn.to/2cuibbO Mic / Lavalier http://amzn.to/2c8MUzf ************************************ New Content Every Week on Social Media: ************************************ Facebook LIVE every Wednesday: http://facebook.com/owenvideox Entrepreneurial Advice and Tips on Snapchat http://snapchat.com/add/owenhemsath Twitter Posts and Periscope http://twitter.com/owenhemsath
Views: 391 Owen Video
Jackie Huba's work has been called "the word-of-mouth-gospel" by Forbes magazine. An expert on creating and sustaining customer loyalty, Huba is the bestselling author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, and is the co-author of Citizen Marketers: When People are the Message, along with Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Interactive and engrossing, Huba isolates the strategies organizations can apply to engage their customers like never before. Through her work, Huba has helped companies such as Discovery Communications, Whirlpool, Dell, Rogers, Yahoo, and Kraft to create unprecedented loyalty in their customer base. A co-author of the award-winning Church of the Customer blog (it boasts more than 105,000 daily readers and is ranked as one of the most popular business blogs in the world), Huba's work has also frequently been featured in media such as The Wall Street Journal, The New York Times, Businessweek, and Advertising Age. Huba was a founding board member of the Word of Mouth Marketing Association, is an 11-year veteran of IBM and was named as one of the "ten most influential online marketers" by Invesp Consulting. http://www.speakers.ca/speakers/jackie-huba/ This video is brought to you by Speaker's Spotlight - http://www.speakers.ca - Canada's leading speakers' bureau. Book Jackie Huba as a keynote speaker for your next event by contacting: [email protected]
Views: 10002 Speakers' Spotlight
Looking to get more customers coming through the door? Let us show you our fail proof way how - Google Ad Words Training For Detailers @ autodetailingpodcast.com/google Looking to start your own mobile detailing business? Let us show you our fail proof way how - The Mobile Auto Detailing Academy. MobileAutoDetailingAcademy.com Blue Host - Get FREE domains with hosting plans - get your website back on track today! Find out at autodetailingpodcast.com/website What Products does Jimbo use? Find out at autodetailingpodcast.com/resources For more information and for ways to connect with us please visit AutoDetailingPodcast.com If you enjoy the show and find value please give us a review in iTunes! Thanks for listening!
Views: 222 Auto Detailing Podcast
In this video, Dr Vivek Bindra is giving tips on how to make the customer loyal to your products. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 349735 Dr. Vivek Bindra: Motivational Speaker
Click Here To See More From This Expert: http://www.docstoc.com/video/100911749 Julie Spira is a Netiquette Expert & CEO of Social Media and More (http://socialmediamore.com/). Docstoc has over 20 million business and legal documents to help you grow and manage your small business and professional life. Thousands of how-to articles and videos, with fresh content uploaded daily. Attorney reviewed documents to save you time and money. Try Docstoc Premium today! http://www.docstoc.com/premium
Views: 330 docstocTV
Request a software demo of this solution for your mobile app 📱 @ https://www.pulsatehq.com/ In this episode we look at how mobile customer loyalty programs fall down, what pitfalls to avoid and how to take emotional engagement into your company and your app. In this episode, you will learn the following: 0:37 What are the main problems with mobile loyalty programs? We review how sometimes we mistake transactions for loyalty and how having customers working for loyalty which can be counterintuitive. 1:46 Where are the opportunities in customer loyalty marketing? We bring things back to basics and how personalization is very effective to build emotional loyalty. 3:04 How can you win the hearts and minds of your customers through mobile loyalty marketing? We look at the different types of customer loyalty and how they are not all created equal. 9:02 How can we entice customers to connect emotionally to our app or reach a goal? We show you techniques to help connect customers emotionally to your brand. We would love to hear your success stories on customer loyalty or if you have any successes you would like to share in the comments below on customer mobile loyalty marketing. Remember to subscribe if you want to see more great content from us here at Pulsate HQ. ====================================================== Socialize with Pulsate: Subscribe To "Pulsate™" Channel HERE: https://www.youtube.com/c/pulsatehq?sub_confirmation=1 Connect with Pulsate™ on LinkedIn HERE: https://www.linkedin.com/company/pulsate ===================================================== About Pulsate Pulsate is an All-in-One mobile marketing growth stack used by leading mobile marketers to drive sales from their app, increase user engagement and deliver experiences to build brand loyalty. =====================================================
Views: 3218 Pulsate HQ
How can you tell if your business has a loyalty problem or not? The first thing to understand is that there are two types of loyalty. Passive loyalty is when you own 90% of your customers’ or employees’ heart. Unfortunately 90% won’t get you far. As John explains in the video, loyalty is only a paycheck away. Your goal is to build and establish ACTIVE loyalty. You know if you have active loyalty when: 1. Your best referrals sources are your current clients 2. Your employees regularly refer their network to your open positions 3. You regularly enjoy professional introductions that add value (versus constant asks) 4. You are cemented into your network as a thought-leader, friend, and trusted advisor. As John explains in the video, the concept of brand loyalty is a myth. [GOOGLE: “the myth of brand loyalty byron sharp” if you want to learn all about it] What’s not a myth, however, is having a plan to create brand loyalty. Get your plan started today. Email -- [email protected]
Views: 1380 Giftology
Branding expert Rita Clifton explains the one key principle behind ensuring customers remain loyal to your brand. For more business advice go to http://www.enterprisenation.com Enterprise Nation TV is supported by O2 Business http://businessblog.o2.co.uk
Views: 155 Enterprise Nation TV
Matt Schoenherr of the web design and web hosting company, Dreamscape Multimedia, discusses brand loyalty and how a company or nonprofit may obtain it. More small business marketing ideas may be found at http://marketingideas101.com.
Views: 573 Matt Schoenherr
If you want to build brand loyalty, it’s going to take a lot more than just fulfilling your transactional business promise. Ie, “you give me money and I’ll do XYZ for you, I’ll employ you, etc.” Keeping promises is an expectation. Loyalty is an expression of going above and beyond. And so if you want people to go above and beyond for you, you need to go above and beyond for them You need to make people feel something. And there’s no better way to do that than to create a moment in time. As John explains in this video, the emotional mind is far deeper and far greater than the rational one. If you’ve ever forgotten where you put your cell phone (which you were holding 3 minutes ago) then you know this to be true. The emotional mind is plastic, not elastic. So when you make a deep impression, it’s literally impossible to revert back to its old shape. This is why strategic gifting is the #1 answer to building deep loyalty with your VIP customers, employees, prospects, and circles of influence. Create your own (no cost) loyalty action plan by speaking with one of our Giftologists. Email -- [email protected]
Views: 1597 Giftology
This Video Give the Basic Logic & basic Concept of Customer Loyalty (Basic Concept) ? Urdu / Hindi ZPZ Education Channel Provided Very Easy & Small Size Educational & Informational Videos Subscribe Must for More New & Latest Best Videos. ZPZ Education Channel Link: www.youtube.com/channel/UCwFzeQDf9cGm_ZeTXV_t5SA
Views: 446 ZPZ Education
In this video we discuss building brand trust and loyalty. — ► Subscribe to My Channel Here: https://www.youtube.com/channel/UC4Ge6BpXj9wTxIx6mFME2Aw?sub_confirmation=1 — Naomi Simson is an entrepreneur, Shark on Shark Tank Australia, serial investor, founder of Australian tech success story RedBalloon and co-founder of The Big Red Group. Naomi is also a prolific keynote speaker, blogger, bestselling author and LinkedIn Influencer, being the 7th most followed woman on LinkedIn with over 2 million followers. — The Huddle - Business Community Naomi has a passion for educating and empowering entrepreneurs through online courses and through offering advice to her business community, The Huddle: bringing curious, like minded business owners together in a supportive peer to peer environment. — Follow Me Online Here: Instagram: http://www.instagram.com/naomisimson/ Join The Huddle: http://join.naomisimson.com/ Website: http://naomisimson.com/ Facebook: http://www.facebook.com/naomi.simson LinkedIn: http://www.linkedin.com/in/naomisimson Medium: http://medium.com/@naomisimson Twitter: http://twitter.com/NaomiSimson Online course: http://education.naomisimson.com #AskNaomi: http://naomisimson.com/grow-and-scale-your-business
Views: 58 Naomi Simson
In this video we break down 6 tips on how to build customer loyalty. Check it out! - by Marketing 360 https://www.marketing360.com/ Customer loyalty is key to success. Without loyal customers you’re a hamster on a wheel. It’ vital you keep your customers coming back, sending referrals and leaving reviews! Tips Covered In Video: 1- Let customers know what you’re doing for them. Can be via calls, texts, emails or social media. Perception is reality, don’t assume they know what you’re doing for them. 2 - Remember special occasions. Put them on your calendar or in your CRM. Send cards for anniversaries, birthdays, holidays, achievements, awards, milestones, etc.. People don’t care how much you know until they know how much you care. 3 - Gifts are excellent follow up tools. You don’t have to spend a fortune, get them a $5 gift card to Starbucks thanking them for doing business with you! Would you spend $5 to make $1000? Walk through examples (sales, employee, customer service *jerry) 4 - Write long-time customers personal, handwritten notes more frequently. 5 - Keep it personal. Don’t just talk about business. Get them out of the service box into the friend box. 6 - Pass on information. If you read an article, see a new book, or hear about an organization that a customer might be interested in, drop them a note! We call this “Thinking of you Moments”. Conclusion: Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing! --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 1165 Marketing 360
As a small business owner, you understand the importance of brand loyalty. Customers that are loyal to your brand are more likely to make recurring purchases at your business. They're also more likely to recommend your business to their friends, family and coworkers, which in turn increases the likelihood of sales. In this webinar, Kabbage will cover everything you need to know to build a customer loyalty program for your small business vertical, including dos & don'ts, tools, mobile customer loyalty apps, measurement, and more. Accessing small business funding shouldn't be complicated or time-consuming, so Kabbage developed a simple way to get up to $150,000 in minutes. Kabbage looks at your business performance — not just a credit score — to let you know right away how much funding you can access. To learn more about Kabbage visit our website - https://www.kabbage.com/ Like us on Facebook: https://www.facebook.com/KabbageInc/ Follow us on Instagram: https://www.instagram.com/kabbageinc/ Follow us on Twitter: https://twitter.com/KabbageInc Follow us on LinkedIn: https://www.linkedin.com/company/kabbage-inc
Views: 6608 Kabbage Inc.
http://www.HomeAndSmallBusinessWorld.com Subaru is using a similar concept introduced by the current Location Based Social Networks such as, Foursquare, Gowalla, Brightkite. The badges, which can be affixed to the hatch or on back of vehicle, reflect the number of cars owned and indicates their lifestyle as reflected by icons (cyclist). It is a loyalty based strategy being used by this auto maker. Over 7,000 badges have been ordered through the site, http://www.BadgeOfOwnership.com (after only 2 weeks of going live). This badge effort or incentive is equated as a version of their 'frequent flyer' program. Reward points are earned which can be traded in for things. Psychological principles are being applied as a way to draw customers and maintain their loyal customer base. The Subaru brand is strengthening its customer relationship and the badges are a unique identifier of their unique culture.
Views: 246 homeandsmallbusiness
Why Your Brand Must Build A Loyal Community Your loyal community spreads the word about your business.+Ronell Smith, Moz strategist, is passionate about business strategy and the key component your community has in expanding your business. Ronell is a dynamic speaker whose commitment comes through with every word. Be prepared to take notes. Responding Yes or Maybe will set a reminder so you can catch the replay.) Watch live at Actation Now! http://actationnow.com/the-business-zap/ *Hashtag: #MWZlive * Please use for your tweets and when sharing out the show. Like the topic? Know someone that will enjoy it? Invite your friends! Love the show? Become a patron for just $1 a month.http://www.patreon.com/ZaraAltair About Ronell: I'm the goofy kid at the back of the class daydreaming about how sociobiology has broader implications, specifically for business, and thinking through how companies can perform much better by "behaving" as a coordinated unit as opposed to an agglomeration of selfish individuals. (Yeah, I'm boring.) That natural curiosity is part of what fuels my drive for helping companies be successful. I don't think of myself as having any special talent or gift, but I do have a burning passion to look at a company, understand what's holding it back, then work with the owners to chart a path that ultimately leads to success. I'm a dyed-in-the-wool content guy, but before I was ever a content strategist or content writer, I was a "strategy guy," working with small and midsize companies to help them understand where they are in relation to where they want to be. I cut my teeth as a business writer covering economics, biotechnology, automotive retail and grocery retail. Those experiences helped to shape my path, for now my days are largely spent helping companies of all types with content strategy, marketing strategy, branding and competitive strategy. Today, when asked what I do, I simply say what I am, "A strategist who helps companies put their best foot forward through wise use of their content..." After all, content is everything prospects and existing clients experience in relation to your business. If you came to the show and commented in the events page, you will be put in a notification circle to be invited to future shows. Host +Zara Altair created *The Midweek Zap*to help you develop an online strategy that works for you and your business. You are here! Go to Actation Now! website to view all original events plus articles to help you create and sustain your web presence. Show less
Views: 84 Zara Altair
WSI Digital Marketing Video: The goal for any business in a competitive market place is to grow a loyal customer base that actively engages with your brand. A digital marketing plan will provide a foundation to turn customers who make infrequent purchases into devoted fans who keep on buying. Here’s a 5 step strategy to achieving better brand loyalty.
Views: 797 WSIWorld
In 2018, it's harder than ever for local businesses to stand out. Google, Facebook, Instagram, and Twitter are all getting more crowded and competitive every day. So it begs the question, how the heck are local businesses supposed to stand out without spending a fortune on advertising? Thankfully, one of the best ways to cut through this haze is quite simple. It boils down to customer loyalty. In this Five Minute Friday video, I'll walk you through some creative ways to strengthen and leverage customer loyalty to help you grow your business. __________ Full Blog Post is available at https://boscusdigital.com/digital-marketing-strategy/customer-loyalty-secret-sauce-growing-local-business/ __________ Subscribe to our YouTube channel for more small business marketing tips to help you grow your local online presence & bring more customers in the door. __________ Join us on social media @boscusdigital. Like us on Facebook: https://facebook.com/boscusdigital Follow us on Instagram: https://instagram.com/boscusdigital Follow us on Twitter: https://twitter.com/boscusdigital __________ Music Credit: https://www.bensound.com
Views: 42 Boscus Digital Marketing
http://www.globalchange.com New consumer groups, tribes, activist movements. Every company is a tribe, and every brand creates a tribe. Niche marketing, affinity marketing, customisation of products and services. The stronger your tribe, the stronger your brand. Clash of tribes, clash of cultures. Extremes of tribalism lead to sectarian violence, civil wars and terrorism / new generations of terrorists. Global leadership. Tribal leadership leads 20,000 in the same direction - team leadership leads just 5-15. Future of culture, nations, communities, consumers, governments, brands and corporations will be dominated by tribalism. Extract from presentation by Futurist keynote speaker Dr Patrick Dixon at MTN conference event.
Views: 1703 Futurist Keynote Speaker Patrick Dixon - FUTURE
How to build a strong brand with loyal customers? Here are 5 key steps to successfully implement branding for your business and keeps you at the forefront of your customers' minds. http://www.vidushiinfotech.com/blog/index.php/5-steps-to-securing-top-of-mind-brand-loyalty/
Views: 43 Vidushi Infotech SSP Pvt Ltd
Bond Brand Loyalty, formerly Maritz Canada and Maritz Loyalty Marketing, has been practicing brand loyalty for over 100 years for the world's most beloved brands. We believe that the world can be a more loyal place -- a world more rewarding for customers, richer and more resilient for brands, and extremely profitable for the underlying businesses those brands represent. Named by Forrester as a leader in loyalty and number one in strategy, we build measurable, authentic and long-lasting relationships between our clients' brands and their customers. Bond Brand Loyalty is a Maritz Company. For more information please visit www.bondbrandloyalty.com
Views: 3967 Bond Brand Loyalty
Building a real brand is all about having loyal customers that buy from you again and again, on any platform or sales channel. Yes, this means building a business bigger than Amazon. Bigger than shopify... we're talking about more than just email lists here. In part 1 of this 4 part series on scaling brands beyond 7 figures I share some of my favorite examples of brands who are doing it right, building loyal audiences. Watch Part 2 here: Crafting Offers : How Free Content Can Scale Your Brand Beyond 7 Figures https://youtu.be/h2gq8goKwkM Watch Part 3 here: Influencer Marketing : How to Partner With Influencers And Increase Sales https://youtu.be/wh7bQC9jMLw Watch Part 4 here: From 6 Figures To Seven: How To Leverage Capital To Pass 100k Per Month https://youtu.be/eXAjgglo3jk Want to learn more? Check out my free podcast Million Dollar Brands THE show about the most proven and and predictable way to to build 7-figure businesses with physical products. If you need the steps to get your idea or what you already have out the door and into the real world in a big way this is the playbook: https://www.capitalism.com/Million ★☆★ CONNECT ON SOCIAL MEDIA ★☆★ Instagram: https://www.instagram.com/ryandanielmoran/ Twitter: https://twitter.com/RyanMoran Linkedin: https://www.linkedin.com/in/theryanmoran/
Views: 6378 Ryan Daniel Moran
1. RECOGNITION AND LOYALTY: The main benefit of branding is that customers are much more likely to remember your business. 2. Consistency in the Marketplace: The more often a customer sees your brand in the marketplace, the more often he will consider it for purchase. 3. Preference: Small businesses that develop strong brands build preference for their products. 4. Identification: Branding your product can improve the return on your advertising and marketing budget. 5. Customer Loyalty 6. Increased Trust: Both new and established customers will place increased trust in your business. 7. Branding helps the company in charging a premium price for their product because a good brand commands a higher price than its competitors which in turn leads to higher profit margins for the company. 8. Brand name promotes repurchasing. 9. Competition becomes easier with the help of brand loyalty. 10. IMAGE OF SIZE: A strong brand will project an image of a large and established business to your potential customers. 11. IMAGE OF QUALITY: A strong brand projects an image of quality in your business, many people see the brand as a part of a product or service that helps to show its quality and value. 12. Extension: A strong brand can help you launch new products or enter new market sectors. Giving new products the brand elements and qualities that customers recognize and trust reduces the risk of failure. 13. Growth: Branding can help you increase your revenue and grow your customer base. 14. A Relatable Identity: Your branding lets customers visualize your services and offerings. It's always good to put a 'face to the name,' so let your branding be the 'face' that your customers see. 15. Branding also helps the company in sustaining in the market for the long term. 16. Prices of branded products are fixed by the companies themselves and there are no frequent changes. 17. IMAGE OF EXPERIENCE AND RELIABILITY: A strong brand creates an image of an established business that has been around for long enough to become well known. 18. Barrier: A strong brand can help protect market share and create barriers to entry for new competitors.
Views: 2547 Patel Vidhu
For more small business customer communications tips, visit: http://www.pbsmartessentials.com/ Loyal customers are a primary growth engine for any small business. They not only provide a source of recurring income, but also tell other potential customers about your business' products or services. In this video, small business expert Jane Applegate offers some tips on starting your very own customer loyalty program.
Views: 682 pbsmallbusiness
The Loyalty Effect states that “Making loyalists out of 5% of customers would lead, on average, to an increased profit per customer of between 25% and 100%. If such a small improvement in customer evangelism can so greatly impact your business, imagine how valuable the loyalty of your partners — your resellers, distributors and agents — could be. Being that most channel partners are supplier-agnostic, you, the supplier, must strive to foster partner loyalty to nurture and grow both your partners and your common customer base. In this 30-minute webinar, you’ll learn how to build brand loyalty with your partners through transparency, trust, and true collaboration.
Views: 197 Allbound Software
Go to http://www.Hyken.com to learn more about Shep Hyken, customer service speaker and expert. Professional speaker and New York Times bestselling author, Shep Hyken asks, is a customer loyalty program really a loyalty program? Does the typical customer enrolled in the program feel some sort of connection beyond the rewards, points or discounts they receive? The customer owns your brand. Their perception of you, your brand and your customer service is their reality. To create customer loyalty, we want the customer to have an emotional connection. We want the customer to feel a sense of ownership in the relationship they have with us. That's what we want our loyalty program to do! When we refer to our customers as owning our brand, we're actually referring to them as owning our brand promise. Taking that to the next level is when we can get customers to feel ownership in our business. To read more got to http://bit.ly/WDEYDA. To hear more customer service tips, listen to interviews, read his blog and learn about The Amazement Revolution go to http://www.hyken.com. Shep is a customer service expert and the Chief Amazement Officer (CAO) of Shepard Presentations. As a professional speaker and author, Shep helps companies build loyal relationships with their customers and employees. For information about customer service training go to http://www.TheCustomerFocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Google+: http://www.gplus.to/ShepHyken Twitter: http://www.twitter.com/Hyken
Views: 205 Shep Hyken
7 Functions in Business to focus, How to increase Brand Loyalty
Views: 64 Suresh Leverage
Many business struggles with the inability to market their corporate identity, products and services while suffering dire consequences as a result. Building a brand requires that your marketing communications are tailored specifically to communicate the distinctiveness of your brand, operations and delivery. "It's not what you say, but how you say it” is an overused phrase that holds true in this context. How you say whatever it is you choose to communicate in your marketing message is what makes the difference. Investigations into the nature of communication conducted by Professor Albert Mehrabian showed that when there are irregularities between words, pitch and body language in the communication of an idea, people could reach unintended conclusions and react differently. Essentially, the study reveals that the meaning of the message is not as relevant as the appearance and presentation of the message and this is very relevant and applicable in marketing. For international businesses, creating a powerful marketing presence that generates sales would require that your appearance and presentation is properly implemented. Additionally, it is important that you consider cultural differences when implementing this as well. Customer loyalty is a crucial aspect of marketing and essentially determines of an organization would be successful and profitable or a colossal failure. While customer loyalty has many perks, creating and promoting sustainable customer loyalty could be tricky. Here are some important steps to creating relevant relationship with clients and promoting customer loyalty. Communicate your actions Implement your promise When you maintain the practice of implementing your promise by not surpassing it or reducing it, you would create a strong bond with clients while engendering brand loyalty. Read the long read article for a more indepth explaination on this topic: http://www.guestmanship.com/international-business-2-marketing-builds-customer-relations-fosters-loyalty/ Or the online educational program: http://culturaldifferencesandtheimpactondoingbusinessinternational.eu/
Views: 7 Guestmanship
The world is an unstable place. The rapid pace of change is evidenced all around us - a new smart gadget introduced every fifteen minutes, fashion trends that are born, go mainstream and die before noon, and TV series that can be released a full season at a time to be binge-watched before business begins the next day. That’s a lot of change and flux. Loyalty is the antidote. People are starved for stability, familiarity, dependability and a consistency that is missing from today’s world. Surprisingly, brands can actually be part of the solution. Sean Claessen of Bond Brand Loyalty reviews several brands that have effectively stitched loyalty dynamics into the fabric of their business.
Views: 702 The Gathering
Is customer loyalty dead? In this Tampa Bay keynote address, global customer service expert Shaun Belding dispels the myths about customer loyalty, and highlights the three things companies have to do to earn it. For more information, visit www.beldinggroup.com
Views: 4312 Shaun Belding