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Videos uploaded by user “American Marketing Association - Boston”
AMA Boston - AMA Boston Helped My Career, Alice Stein
 
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http://amaboston.org/ Members often point to AMABoston as a collaborative environment that allows them to expand their career footprint. AMA Members have gone on to become nationally recognized marketing gurus on channels such as Twitter, LinkedIn, and blogs; have started their own agencies; and have been recruited by top tiered companies, all due in part to the influential opportunities provided by AMA. JOIN AMA Boston: http://amaboston.org/get-involved/members/
AMA Boston Turn It Up Chapter of the Year Award 2017 - 2018
 
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Current President, Bob Cargill, and Past President, Bonnie Akerson celebrate AMA Boston's Turn It Up Chapter of the Year Award 2017-2018.
AMA Why I Am A Member v1 Keri
 
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This video is about AMA Future M Clips
AMA Boston CMO Roundtable 2012
 
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http://amaboston.org/ In this era of more complex social interactions, increasing choice and technology-driven peer-to-peer exchange, brands need to do more than just communicate with consumers -- they need to engage. At the same time, customers' attitudes and expectations towards the companies they do business with are changing, as they demand more value, more transparency and personal relevancy. This means upending the traditional ad-centric model to create branded stories that people seek out rather than avoid, to create experiences they can participate in, rather than simply passively consume. In this AMA Boston's 4th annual CMO Roundtable event, we will hear from a panel of leading marketing executives on how they have taken on the customer engagement imperative to drive value and significant results. The panel will: - Share insights, strategies and programs regarding how to create customer-focused brand experiences. - Explore the role of internal stakeholders from top-to-bottom to integrate customer engagement into the corporate DNA. - Highlight how they measure the success and impact of their customer engagement programs. Don't miss this powerful opportunity to meet with established marketing leaders who embrace true customer engagement to drive results. PANELISTS Steven Robins Chief Marketing Officer Bausch & Lomb Paul Alexander Senior Vice President, Communications Liberty Mutual Insurance David Oksman Head of Marketing Life is Good Adam Grossman Senior Vice President, Marketing and Brand Development Fenway Sports Group/Boston Red Sox MODERATOR David Rich Senior Vice President, Strategy and Planning/Worldwide George P. Johnson Experience Marketing, a Project: WorldWide Agency EVENT DETAILS(Eventbrite link: http://www.eventbrite.com/event/3238116293) Date: Thursday, May 24, 2012 Location: Boston Harbor Hotel, 70 Rowes Wharf Registration/Networking: 6:00 p.m. -- 6:45 p.m. Panel Discussion: 6:45 p.m. -- 7:45 p.m. Q & A: 7:45 p.m. -- 8:00 p.m.
AMA Boston's Connector Series
 
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What is the AMA Boston Connector Series and why should you go? This video explains. Visit http://amaboston.org/events/ for a schedule and don't miss the next Connector Series event where you can meet, mix and learn with fellow Boston marketers.
AMA Boston Q&A: How do I manage my company's brand when it's part of a visible larger parent brand?
 
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Above: Q&A with Victor Lee VP of Digital Hasbro, Michelle Heath CEO and Founder Growth Street Marketing, Amy Quigley CMO Myelin Health. AMA Boston 2/27 Event: Be Heard: Brand Engagement Strategies that Deliver Results. We're brought together some of the industries' top brand management gurus to help you cut through the white noise, teach you best practices, and discuss brand management strategies that will get results in 2014. Our panel of experts provided insider tips and tricks on effectively marketing your brand, creating awareness, and engaging with consumers. They even shared industry secrets on implementing innovative marketing campaigns to help your brand stand out from the competition.
Meet AMA Boston New Member, Mara Dolan of Maguire Associates
 
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http://amaboston.org. Meet AMA Boston New Member, Mara Dolan of Maguire Associates. Director of Marketing and Strategic Communications. BECOME A MEMBER: http://amaboston.org/get-involved/members/
AMA Boston - Why I'm A Member
 
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http://amaboston.org/ A number of AMA Boston members share their experiences and insights as members of AMA's Boston Chapter. AMA Boston offers peer networking, professional development and shared interest groups with a healthy dose of fun and friendly community. Check out our robust marketing jobs board: http://amaboston.org/marketing-jobs/ Do you like what you see? JOIN US now: http://amaboston.org/get-involved/join-the-ama/
American Marketing Association Boston Event: CX 20/20 6/04/2015, AMA Boston
 
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www.amaboston.org The AMA Boston is launching a new signature event series entitled CX 20/20 that will focus on the customer journey, brand interaction and influence on marketing. If you are interested in becoming a sponsor for this year, please contact [email protected] amaboston.org
AMA Boston - George P. Johnson Marketing Leadership Forum. Event Video from June 13, 2013
 
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The Inside Story on Big Data, Neuromarketing and Entrepreneurial Brand Building What do Snoop Lion (formerly Snoop Dogg), Gillette's Venus brand and a top neuromarketing professor have in common? They are all using cutting edge marketing thinking to generate outsize results, - and all that expertise will be sharing the same stage at a special Marketing Leadership Forum we've created to make those insights available to you. Through the eyes of a diverse panel of experts, we'll be examining three of the hottest trends driving marketing change today: Big Data, Neuromarketing and DIY Brand Building. This fast-moving interactive session will offer an introduction to these ideas and then focus on how brands can apply them to generate better results. And through this fusion of fashion, hip hop, brand and science we'll show how seemingly unrelated fields and ideas all hang together to enable brands to define new market spaces, outperform the competition and better engage consumers. Whether you are a brand-side marketer, an agency expert, media professional or somewhere else in the marketing ecosystem, this is a must-attend networking and educational experience.
AMA Boston: CX 20/20 6/04/2015
 
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The AMA Boston is launching a new signature event series entitled CX 20/20 that will focus on the customer journey, brand interaction and influence on marketing. If you are interested in becoming a sponsor for this year, please contact [email protected] http://www.amaboston.org
AMA Boston's Next Event: The Future of Video, February 5, 2013
 
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VP pf Sponsorship, Cecil Dorman tells you in a video about the next AMA Boston event, "The Future of Video." February 5 at the NERD Center. Go to www.amaboston.org to find out more and buy tickets.
What is the 2014 AMA CMO Roundtable? The Trailer
 
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TICKETS ON SALE NOW AT http://www.amaboston.org Authentic Marketing: How Purpose-Driven Brands Drive Preference and Loyalty. Join AMA Boston as we share how purpose-driven brands like GE Healthcare, Santander, and Arnold Worldwide effectively engage and connect with their audiences and foster long-lasting brand affinity. "Doing good" and "cause marketing" are becoming increasingly ineffective. With this in mind, we have assembled some of the world's leading experts who will share content that is valuable and profound. At this powerhouse gathering of proven marketing gurus, we'll inspire highly interactive conversation that will be eye-opening, engaging, and thoughtful. Be inspired, empowered, and motivated to drive purpose-driven strategies that not only significantly elevate your brand, but also change the world for the better.
How to double the impact of your Digital Marketing Campaigns with David Reske of NOWSPEED.
 
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Register Today at http://goo.gl/eRTXat (Eventbrite) Join Nowspeed Digital Marketing Agency and AMA Boston for a Networking Event including a presentation by David Reske, Founder & President of Nowspeed, Inc. on "5 Strategies to Double the Impact of your Digital Marketing Campaigns". Become a member or register for the event: http://www.amaboston.org
Scenes of Engagement from the AMA Boston Connector Series, 8/7/13 at the Microsoft NERD Center
 
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Scenes from the latest AMA Boston Connector Series. A unique networking and learning event that is highly interactive and engaging, guaranteed. Guest Hosts: Dave Wieneke, Established Speaker, Designer and Management Consultant, ISITE Design Dan Slagen, Head of Global Marketing, HubSpot. Senior Vice President, Nanigans About the Topic: When E. S. Elmo Lewis, an American advertising advocate, developed a model that mapped a theoretical customer journey through a funnel, marketers have been debating strategies and tactics to move customers/prospects along ever since. The top half of the funnel represents awareness and interest and the bottom half represents the customer's action (i.e., the purchase). While it's important to gather data to gain customer insights and effectively target brand exposure, it's just as critical to understand the customer experience once he or she has made a purchase. Where's your focus within the marketing funnel? Join us for a very engaging discussion where lots of networking and learning are going to happen! Learn from fellow attendees, share your ideas, and discuss key trends that are driving customer value through the funnel. And understand how this is changing the way marketers connect with customers to increase revenue.
AMA Boston Has Always Come Through for Me, Lew Sabbag
 
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http://www.amaboston.org VP of Social Media Lew Sabbag became involved in AMABoston to network and meet people within his target audience, but discovered a whole additional level of educational support, from webinars to resource materials. Hear about his evolution from member and the talented individuals he has met along the way. JOIN AMA Boston: http://amaboston.org/get-involved/members/
AMA Boston - Gaining Access to High Caliber, Brand Name Companies, Diana Ermini
 
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http://www.amaboston.org AMABoston is known for bringing a level of accessibility to powerful marketing experts. Learn from the best through panels, roundtable discussions, or keynote sessions, and then get a chance to meet leaders from major brand companies, innovative start ups, established agencies, and more. JOIN AMA Boston: http://amaboston.org/get-involved/members/
My Question by Christina Inge: Does Traditional Marketing Matter?
 
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AMABoston Members have questions about a world of issues- from social media and SEO to traditional marketing and even just personal questions that touch on really big issues. All they want is to create a dialog and hear what you have to say about their questions. The My Question Experiment evolved from an AMA Boston Chapter Social Media TweetUp; What Makes Video Social.
8/7/13 The Next Connector Series Event: Increasing Customer Value through the Conversion Funnel
 
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The AMA Boston Connector Series is here again! This is a unique networking and learning event that is highly interactive and engaging, guaranteed. Guest Hosts: Dave Wieneke, Established Speaker, Designer and Management Consultant, ISITE Design Dan Slagen, Head of Global Marketing, HubSpot. Senior Vice President, Nanigans About the Topic: When E. S. Elmo Lewis, an American advertising advocate, developed a model that mapped a theoretical customer journey through a funnel, marketers have been debating strategies and tactics to move customers/prospects along ever since. The top half of the funnel represents awareness and interest and the bottom half represents the customer's action (i.e., the purchase). While it's important to gather data to gain customer insights and effectively target brand exposure, it's just as critical to understand the customer experience once he or she has made a purchase. Where's your focus within the marketing funnel? Join us for a very engaging discussion where lots of networking and learning are going to happen! Learn from fellow attendees, share your ideas, and discuss key trends that are driving customer value through the funnel. And understand how this is changing the way marketers connect with customers to increase revenue.
AMA Why I Am A Member, Keri
 
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This video is about AMA Future M Clips
What is integrated marketing? DavidMurphy,HP DirectorOfMarketing,Americas Graphic Solutions Business
 
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Media Convergence: Learn The New Possibilities and Opportunities For Integrated Marketing. In today's marketplace, trends in integrating digital and conventional printing with digital media give marketers new options for using data-driven personalization and interactive technology to engage potential customers and deepen the relationship with existing customers. This was an interactive discussion on how brands and agencies are using digital strategies that are leveraging the newest technologies (ex. augmented reality) to integrate both offline and online media. The expert panelists provided case studies and discussed their insights into the design and production of these integrated campaigns that have a high level of interactivity.
1:1 Communication Today. Jim Cioban, President and CEO Cierant Corporation.
 
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Media Convergence: Learn The New Possibilities and Opportunities For Integrated Marketing. In today's marketplace, trends in integrating digital and conventional printing with digital media give marketers new options for using data-driven personalization and interactive technology to engage potential customers and deepen the relationship with existing customers. This was an interactive discussion on how brands and agencies are using digital strategies that are leveraging the newest technologies (ex. augmented reality) to integrate both offline and online media. The expert panelists provided case studies and discussed their insights into the design and production of these integrated campaigns that have a high level of interactivity.
Value of digital printing. David Murphy, HP DirectorOfMarketing, Americas-Graphic Solutions Business
 
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Media Convergence: Learn The New Possibilities and Opportunities For Integrated Marketing. In today's marketplace, trends in integrating digital and conventional printing with digital media give marketers new options for using data-driven personalization and interactive technology to engage potential customers and deepen the relationship with existing customers. This was an interactive discussion on how brands and agencies are using digital strategies that are leveraging the newest technologies (ex. augmented reality) to integrate both offline and online media. The expert panelists provided case studies and discussed their insights into the design and production of these integrated campaigns that have a high level of interactivity.
AMA Boston Social Team Gearing Up for Future M/Inbound Coverage
 
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AMA Boston Social Media Team in the Command Center at Future M
My Question by Rick Littrell: Is the Occupy Movement the Start of the Revolution?
 
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AMA Boston Members have questions about a world of issues- from social media and SEO to traditional marketing and even just personal questions that touch on really big issues. All they want is to create a dialog and hear what you have to say about their questions. The My Question Experiment evolved from an AMA Boston Chapter Social Media TweetUp; What Makes Video Social.
Future Marketing Landscape - March 2016
 
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A time-lapse video of the "The Future Marketing Landscape and Its Impact on Careers” event featuring insights from panelists @ericdichiara, share their insights into marketing career skills and trends for 2016 at @AMABoston
AMA Boston Basecamp Training 10-25-12
 
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Rick Littrell guides us through a training in the newly updated Basecamp 10-25-2012
AMA Boston & Young Women in Digital Present: How Do You Measure Your Social ROI? February 17, 2016
 
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www.amaboston.org MEASURING THE POWER OF SOCIAL MEDIA: With over 2.2 billion active users, social has proven time and again to not only be a valuable tool to spread brand awareness, but an increasingly imperative channel to generate leads, gain valuable customer insight, tell a brand's story, help manage crises and foster sales opportunities. We're tackling the various forms of social measurement at our first-ever co-hosted event with the American Marketing Association! Hear from social professionals on best ways to measure your social initiatives and bring actionable recommendations and strategies back to your boss.
AMA Boston Networking Events - Monthly Marketing Mingle
 
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Come join us every 2nd Thursday of the month! Free admission and appetizers.
AMA Boston - What Will I Learn About By Attending an AMA Event? Chad Smith
 
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http://www.amaboston.org AMABoston's monthly events are the premier way to learn about all the latest marketing trends and tools straight from established marketing professionals from around the Greater Boston area. Learn more how are AMA events are structured what kind of topics are covered. JOIN AMA Boston: http://amaboston.org/get-involved/members/
AMA Boston, Value of AMA Membership by Dan Higgins
 
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This video is about AMA Future M Clips
Turning Video into High Powered Branding and Sales Event
 
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Turning Video into High-Powered Branding and Sales Event on 18 October 2018 with speakers from Brightcove, Motivity Video, Vneck Media and Wistia. For more AMA Boston events, visit our website http://amaboston.org/
My Question by Rick Littrell: What is the Real Role of Print in the Communications Food Chain?
 
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AMABoston Members have questions about a world of issues- from social media and SEO to traditional marketing and even just personal questions that touch on really big issues. All they want is to create a dialog and hear what you have to say about their questions. The My Question Experiment evolved from an AMA Boston Chapter Social Media TweetUp; What Makes Video Social.
Engaging with QR code & augmented reality. Jim Cioban, President and CEO Cierant Corporation.
 
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Media Convergence: Learn The New Possibilities and Opportunities For Integrated Marketing. In today's marketplace, trends in integrating digital and conventional printing with digital media give marketers new options for using data-driven personalization and interactive technology to engage potential customers and deepen the relationship with existing customers. This was an interactive discussion on how brands and agencies are using digital strategies that are leveraging the newest technologies (ex. augmented reality) to integrate both offline and online media. The expert panelists provided case studies and discussed their insights into the design and production of these integrated campaigns that have a high level of interactivity.
Mass Mktg Summit Video Medium
 
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The Massachusetts Marketing Summit is less than 5 weeks away! AMA Boston has partnered with IC Summits to bring together leading marketers from across the state to spend the day sharing ideas, solving problems and creating meaningful connections! As a partner for the event we are able to offer you a discounted rate on tickets. Save an additional 15% off the price of tickets if you book before end of November. Book now using the code AMAB15 to get that 15% off in addition to the $100 savings . Who is attending? Leading marketers from some of the biggest brands including: Colin Burch - Vice President, Marketing & Broadcasting - Boston Red Sox Kara Walker - Vice President, Marketing & Content Strategy - Boston Celtics Ann Unger - Senior Team Head, Digital Marketing - Puma Sarah Hodkinson - VP of Marketing - Trip Advisor Jamia Gaffney - Director of Marketing - Blue Man Group Boston Nate Nickerson - Vice President, Communications - Massachusetts Institute of Technology ...and many more! What to Expect - 7 interactive discussion panels - Q&A with 50+ speakers - 4+ hours of dedicated networking - Social events! Including a welcome breakfast, lunch & a cocktail party! The Takeaway - Fresh ideas to inspire your audiences - New tools to tell your brand's story - Exciting new relationships with marketers, brands and partners - Membership in a community of like minded marketers So what are you waiting for? AMA Boston will be there... Will you?
My Question by Christina Inge: Does Traditional Marketing Work?
 
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AMABoston Members have questions about a world of issues- from social media and SEO to traditional marketing and even just personal questions that touch on really big issues. All they want is to create a dialog and hear what you have to say about their questions. The My Question Experiment evolved from an AMA Boston Chapter Social Media TweetUp; What Makes Video Social.
AMA Boston Coming Up Next, Feb 5 event: The Impact of Video Media: TV, Cable, Web, Mobile and Beyond
 
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***The AMA Boston Connector Series Launch*** SIGN UP HERE: http://www.eventbrite.com/event/5027968790?ref=ecal# The Topic The Impact of Video Media: TV, Cable, Web, Mobile and Beyond Engage in a unique networking-learning experience we're calling, The AMA Boston Connector Series," where we will explore trends on how video is impacting various media channels today, how it will evolve over time and what it all means for marketers. How It Works A facilitator poses questions about video media to the audience that will focus on three key areas related to video media -- technology innovation, advertising opportunities, and media integration. Connectors -- AMA volunteers who will serve as networking ambassadors -- will group members in roundtable discussions. Each Connector will then ask a polling question with multiple choice answers to encourage dialogue and active engagement. Based on the polling question raised, roundtable participants will share insights, provide feedback and choose their answers. Results will be accumulated, recorded and findings will be shared with the entire group at the end of the evening. Attendees will gain insight about how to most effectively use video media in their marketing mix today and beyond. Event Details Date: Tuesday, February 5, 2013 Location: Microsoft NERD Center, One Memorial Dr, Suite 100, Cambridge Register/Network: 6:00 p.m. - 6:30 p.m. Connect: 6:30 p.m. - 7:45 p.m. Results: 7:45 p.m. - 8:00 p.m. Refreshments: Complimentary Appetizers, Cash Bar MBTA Info: Red Line - Kendall/MIT Station Parking: Limited, on-street parking Kendall Square Parking Garage, 350 Kendall St, Cambridge - $8 evening rate Parking Details: http://kendallsquare.org/related/parking Please note that ticket purchase is non-refundable. This is a networking event. Please refrain from imposing unsolicited sales activities on fellow AMA members.
Our panel tonight! David Murphy, Director of Marketing, Americas - Graphic Solutions Business HP
 
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Media Convergence: Learn The New Possibilities and Opportunities For Integrated Marketing. In today's marketplace, trends in integrating digital and conventional printing with digital media give marketers new options for using data-driven personalization and interactive technology to engage potential customers and deepen the relationship with existing customers. This was an interactive discussion on how brands and agencies are using digital strategies that are leveraging the newest technologies (ex. augmented reality) to integrate both offline and online media. The expert panelists provided case studies and discussed their insights into the design and production of these integrated campaigns that have a high level of interactivity.
My Question by Lew Sebbag: What's the Most Successful Thing You've Done to Be Found Online?
 
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AMABoston Members have questions about a world of issues- from social media and SEO to traditional marketing and even just personal questions that touch on really big issues. All they want is to create a dialog and hear what you have to say about their questions. The My Question Experiment evolved from an AMA Boston Chapter Social Media TweetUp; What Makes Video Social.
Connecting to people with print. Jim Cioban, President and CEO Cierant Corporation.
 
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Media Convergence: Learn The New Possibilities and Opportunities For Integrated Marketing. In today's marketplace, trends in integrating digital and conventional printing with digital media give marketers new options for using data-driven personalization and interactive technology to engage potential customers and deepen the relationship with existing customers. This was an interactive discussion on how brands and agencies are using digital strategies that are leveraging the newest technologies (ex. augmented reality) to integrate both offline and online media. The expert panelists provided case studies and discussed their insights into the design and production of these integrated campaigns that have a high level of interactivity.
Happy Holidays from AMA Boston
 
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2016 Holiday Party @ Westin Waltham co-hosted with NEDMA
Views on Digital Printing. Mike Tittel, Executive Creative Director Gyro
 
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Media Convergence: Learn The New Possibilities and Opportunities For Integrated Marketing. In today's marketplace, trends in integrating digital and conventional printing with digital media give marketers new options for using data-driven personalization and interactive technology to engage potential customers and deepen the relationship with existing customers. This was an interactive discussion on how brands and agencies are using digital strategies that are leveraging the newest technologies (ex. augmented reality) to integrate both offline and online media. The expert panelists provided case studies and discussed their insights into the design and production of these integrated campaigns that have a high level of interactivity.